2023 Australian Social Media Calendar Dates

by Anne Clark | Jan 1, 2023 | Business, Social Media

January 2023

1: New Years Day
2: World Introvert Day
4: Trivia Day
6: Technology Day
10: Houseplant Appreciation Day
10: Cut Your Energy Costs Day
20: Penguin Awareness Day
24: Belly Laughs Day
25: Opposite Day
26: Australia Day
27: Chocolate Cake Day
28: Data privacy Day
30: Croissant Day

February 2023

1: Lunar New Year
1: Change Your Password Day
2: International Groundhog Day
2: World Wetlands Day
3: International Golden Retriever Day
4: World Cancer Day
6: Frozen Yoghurt Day
9: National Pizza Day
11: Safer Internet Day
14: Donor Day
14: Valentine’s Day
17: Random Acts of Kindness Day
18: National Drink Wine Day
18: Sydney Mardi Gras begins
20: World Day of Social Justice
20: Love Your Pet Day
22: World Thinking Day
22: National Margarita Day
26: Teal Ribbon Day
27: Retro Day
29: Rare Disease Day
29: Leap Year Day

March 2023

1 : Zero Discrimination Day
3 : World Wildlife Day
3 : World Book Day
4 : Employee Appreciation Day
4 : National Grammar Day
6 : Clean Up Australia Day
8 : International Women’s Day
10 : Pack Your Lunch Day
14 : Legal Assistance Day
16 : National Close the Gap Day
17 : National Day of Action Against Bullying & Violence
17 : St Patrick’s Day
18 : World Sleep Day
20 : International Day of Happiness
20 : World Storytelling Day
21 : World Down Syndrome Day
22 : World Water Day
26 : Purple Day
27 : World Theatre Day
26 : Earth Hour
27 : Neighbour Day
31 : International Day of Transgender Visibility

April 2023

1 : April Fools Day
2 : World Autism Awareness Day
7 : World Health Day
10 : National Sibling Day
14 : Good Friday
16 : Easter Sunday
17 : Easter Monday
20 : Volunteer Recognition Day
21 : High Five Day
22 : International Mother Earth Day
25 : ANZAC Day
27 : Marine Mammal Rescue Day
28 : Pay it Forward Day

May 2023

1 : World Laughter Day
3 : World Asthma Day
4 : Star Wars Day [May the 4th be with you!]
4 : Firefighters Day
24 : Starlight Day
13 : Mother’s Day
12 : Fibromyalgia Awareness Day
15 : International Day of Families
17 : International Day Against Homophobia, Transphobia and Biphobia
18-24 : National Volunteer Week
26 : National Sorry Day
19 : Australia’s Biggest Morning Tea
28 : International Hamburger Day

June 2023

1 : Global Day of Parents
3 : National Donut Day
3 : Mabo Day
5 : World Environment Day
8 : World Oceans Day
14 : World Blood Donor Day
18 : International Picnic Day
20 : World Refugee Day
21 : International Yoga Day
21 : National Selfie Day
21 : World Music Day
27 : National Sunglasses Day
30 : Social Media Day

July 2023

5-12 : NAIDOC Week
7 : World Chocolate Day
17 : World Emoji Day
20 : World Jump Day
24 : Stress Down Day
30 : International Friendship Day

Month:

Plastic Free July

August 2023

1: International Beer Day
7: Genes for Jeans Day
8: International Cat Day
12: International Youth Day
14: Red Nose Day
19: World Humanitarian Day
19: World Photography Day
23: Daffodil Day

September 2023

5: International Day of Charity
3: Father’s Day
8: R U OK? Day10: World Suicide Prevention Day
18-20: Clean up the World Weekend
19: Talk Like a Pirate Day
21: International Day of Peace

October 2023

1: International Coffee Day
2: International Day of Non-Violence
4: World Animal Day
5: World Teachers’ Day
6: Instagram’s Birthday
10: World Mental Health Day
10: World Homelessness Day
16: World Food Day
17: International Day for the Eradication of Poverty
31: Halloween

Month:

Breast Cancer Awareness Month and Mental Health Awareness month

November 2023

1: World Vegan Day
11: Remembrance Day
13: World Kindness Day
14: World Diabetes Day
16: International Day for Tolerance
19: World Toilet Day
20: Universal Children’s Day
20: Transgender Day of Remembrance
24: Black Friday
25: Small Business Saturday
27: Cyber Monday

December 2023

1: World AIDS Day
3: International Day of People with Disabilities
4: World Wildlife Conversation Day
5: International Volunteer Day
10: Human Rights Day
18: International Migrants Day
24: Christmas Eve
25: Christmas
26: Boxing Day
31: New Year’s Eve

Social Media Image Sizes for 2021

by Anne Clark | Mar 21, 2021 | Business, Social Media, Social Media

As we know when it comes to Social Media, what is happening today, won’t necessarily be there tomorrow. Exhausting right!

The sizing of your images does impact how it’s looking on various platforms, for Hootsuite has taken the work out for us, and created an infographic with all the sizes.

Hootsuite also reminds us of the importance of ensuring we have the right sizing:

It avoids pixelation and awkward image stretching. And avoiding that keeps your images looking professional.
Your photos will be optimized for each social channel’s feed. This can help increase engagement.
It ensures your audience sees the full photo. Incorrect sizing could cut off some of your brand’s messaging.
It can future-proof your content. Being in-the-know with social media image sizes now could mean less work for your brand in the future, when network change up how images display again.

Your Quick Reference Guide

Instagram

Instagram image sizes for feed photos:

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Instagram carousel image sizes:

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

IGTV sizes:

1080 x 1920 pixels
This is an aspect ratio of 9:16.
Cover photo: 420 x 654 pixels

Instagram ads image sizes:

Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Twitter

Twitter image sizes for profile photos: 400 x 400 (recommended)

Minimum image size: 200 by 200 pixels
Maximum file size: 2MB

Twitter images sizes for in-stream photos: 1600 x 900 pixels (recommended)

Minimum size: 600 by 335 pixels
Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop, 16:9 on mobile
Supported formats: GIF, JPG and PNG
Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

Twitter image sizes for ads:

Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Facebook

Facebook image sizes for cover photos: 851 x 315 pixels (recommended)

Display size desktop: 820 x 312 pixels
Display size smartphone: 640 x 360 pixels
Minimum size: 400 x 150 pixels
Ideal file size: Less than 100KB

Facebook image sizes for posts and timeline photos:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 aspect ratio.

But avoid pixelation or slow load times by remembering these sizes:

Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels

Facebook image sizes for event cover photos: 1200 x 628 pixels (recommended)

Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)

Facebook image sizes for ads:

Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

LinkedIn image sizes for company pages:

Company logo size: 300 x 300 pixels
Page cover image size: 1128 x 191 pixels
Life tab main image size: 1128 x 376 pixels
Life tab custom modules image size: 502 x 282 pixels
Life tab company photos image sizes: 900 x 600 pixels
Square logo: At least 60 x 60 pixels

LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)

LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels (recommended)

LinkedIn Stories image sizes:

Aspect ratio: 9:16
Resolution: 1080 x 1920 pixels
File types: JPEG and PNG

LinkedIn image sizes for ads:

Company logo size for ads: 100 x 100 pixels
Spotlight ads logo size: 100 x 100 pixels
Spotlight ads custom background image: 300 x 250 pixels
Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)

Pinterest image size for profile cover photo: 800 x 450 pixels (at minimum)

Pinterest image sizes for Pins:

Aspect ratio: 2:3 (recommended)
Square pins: 1000 x 1000 pixels
Recommended size: 1000 x 1500 pixels
Max file size: 20MB

Pinterest image size for Story Pins:

Aspect ratio: 9:16
Recommended size: 1080 x 1920 pixels
Max file size: 20MB

YouTube

YouTube banner image size: 2048 x 1152 pixels (at minimum)

Aspect ratio: 16:9
Minimum area for text and logos without being cut off: 1235 x 338 pixels
Maximum file size: 6MB

TikTok

TikTok profile photo size: 20 x 20 pixels (minimum size to upload)

TikTok video size: 1080 x 1920

How can a Virtual Assistant help you in your business?

by Anne Clark | Jul 31, 2020 | Mailchimp, Social Media, Virtual Assistant

Using the services of a Virtual Assistant is a great way to focus on what you love. You know, as business owners, how quick your day can fly by and you just never seem to have enough time. You find yourself spending so much time doing things for your clients, that you don’t seem to have time to focus on business development.

Working with a Virtual Assistant enables you to get back your time and have the confidence in knowing your various administration tasks/projects are being taken care off, whilst you do the things you love.

Here are some common tasks a virtual assistant can help you get started with. It is important to know that not all virtual assistants offer the same services, so don’t limit yourself to thinking you have to have just 1 virtual assistant.

DAY TO DAY FUNCTIONS:

Assisting you with your ‘To Do’ list.
Preparing correspondence.
Co-ordinate mail outs, both hardcopy or electronic.
Create business forms, templates and ensuring branding is consistent.
Create your stationery requirements such as letterheads, business cards, with compliment slips, flyers and brochures.
Be your sounding board for new ideas, events, products or services.
Managing your emails.
Assist with streamlining your office systems to keep you on track, organised and efficient.

YOUR WEBSITE:

Upload your blogs onto your website.
Source free images for blogs, or create original artwork.
Create pages, graphics and ‘call to action’ buttons.
Manage members.
Source guest bloggers.

YOUR BLOG:

Write your content.
Source or create accompany images.
Upload to your website and add in SEO components.

YOUR CUSTOMERS:

Attend to your customer emails.
Set up ‘canned’ responses for frequently asked questions.
Prepare an online ‘Client Questionnaire’ and review the returned results.
Undertake online research.
MailChimp e-Newsletters | Set up a template, import your list of contacts and create/compile your weekly/monthly/quarterly e-Newsletters.
Manage AWeber and Wishlist memberships, and creating newsletters.

SPECIAL EVENTS:

Create invitations
Promote your special event, workshops & events.
Collate RSVPs
Setting up online ticket buying – Eventbrite / TryBooking
Coordinate with venues, suppliers on your behalf.
Preparing documentation and presentations for event.

SOCIAL MEDIA:

Create your editorial calendar of content for Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+.
Create original branded graphics for your business.
Search for avenues to increase your followers and audience interaction.
Monitor your page and attend to any business private messages.
Create Facebook Ad campaigns.

AND MORE:

Create a PowerPoint presentation.
Create an Excel spreadsheet for a mail-merge mail-out, reports, budgets, etc.
Create and format Manuals and Workbooks.
Format your e-book.

My role is to make your life as stress-free and efficient as possible.

Ready to explore more, contact me today.

5 Easy ways to source social media content for your business

by Anne Clark | Jul 30, 2020 | Business, Social Media, Virtual Assistant

One of the most common headaches business owners face is what kind of content to share on social media. Or they are simply finding themselves stress because they’re putting pressure on themselves to come up with new content all the time.

Headache be gone!

When it comes to content, we fail ourselves as business owners. Why? Because we are currently spending 80% of our time creating new content, but only 20% sharing our content. We should be spending 20% creating and 80% sharing (and re-sharing) content.

Here are 5 ways you can utilise previous content you’ve created for your social media.

Previous content/posts

Keep copies of content and images from previous post and don’t be afraid to reuse them. Very rarely do people go through a business’ content from 2 years ago, therefore if it’s still relevant re-use it. Even content from 6 months ago is reusable, or last week. If you have a series of images you use for people to sign up to your mailing list, then re-use it at least once a week, and more if you’re posting more than once a day.

Blog content

Most blogs should have a call to action, which could be signing up to newsletters, booking in discovery calls, purchasing a product etc. Re-share your blogs, especially if relevant. Take snippets of the blog content or write an intro and add a call to action, such as click on the link for more, or you could share the whole blog. If you’re blog was an article of tips, just like this one, copy a tip and tell readers to click on the link for the more tips. Use different images for social media to re-share old blogs (if you’re not comfortable using the same image).

Expertise Categories

In business, we all have niche areas, and under our niches are categories we specialise in. For example: in my coaching business, I am a coach who specialises in intuition, alignment, boundaries, balance and boundaries. Therefore, I would share content around those 5 areas. As a virtual assistant, I specialise in social media, newsletters, blogging, productivity/systems and online management. Again, I would share expertise content around these areas.

Testimonials / Feedback

Feedback sells, often when someone is searching for a new product or service, they check out what others have said about it. You might have testimonials on your website, in emails or have had awesome comments on your social media platform, use these to share with your audience. Feedback on your service are big sellers.

Hints of things to come

Entice your audience with some of the projects you’re working on, or perhaps the blog you’re writing about this week. Tease them with what is to come. Perhaps if you’re making a new product take a snippet image of it and ask them what they think it is.

It is okay to share and re-share your content. Don’t be afraid to do so.

If you’re making a branded quote for the week’s content, then why not make a whole heap of them for the next couple of weeks or months and save yourself time and effort. This is BULK acting.

Don’t be afraid to pre-plan your content, and then if additional items come up add them in. By pre-planning and scheduling your content it enables you not to feel so panicked that you haven’t posted anything or having come up with content.

If you’re struggling to create the time to manage your social media, then let’s chat about how I can help you manage this. Contact me today.

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