100 Clickable Subject Lines For Your Newsletter

by Anne Clark | Sep 14, 2023 | Business, Digital Marketing, Email Marketing, Mailchimp

Are you feeling frustrated that your subscribers aren’t opening your newsletters? Crafting compelling email subject lines can greatly boost open rates. Here are 100 email subject lines to help you capture the attention of your readers:

1. *Exclusive Offer* : Unlock it Inside!
2. Sneak Peek: Tomorrow’s Big Reveal!
3. Missed Our Webinar? Here’s the Replay!
4. An Invitation Just for You, [First Name].
5. Your Personalized Discount Inside.
6. Urgent: Last Chance to Save 50%!
7. Congrats! You’ve Earned a Special Reward.
8. Ready for a Surprise?
9. Breaking News: Product Launch Tomorrow.
10. A Thank You Gift Inside
11. Don’t Open This (Unless You Love Surprises)!
12. Flash Sale: 3 Hours Only!
13. You Asked, We Listened: New Feature Alert!
14. The Ultimate Guide to [Topic] is Here.
15. Hot Off the Press: [Topic/News]
16. Unopened: Your Special Offer is Expiring!
17. Calling All [Profession/Group]! This One’s for You.
18. Secrets of [Industry/Topic] Revealed.
19. Your VIP Access: Behind the Scenes.
20. Let’s Celebrate: Exclusive Event Invite.
21. [First Name], You Won’t Want to Miss This.
22. Last Day: Grab Your Early Bird Discount!
23. Urgent: Update Your Account Info.
24. We Miss You! Come Back with a 20% Off.
25. [Product/Service] is Back in Stock!
26. Introducing Our New [Product/Service].
27. Your Feedback = 15% Off Next Purchase.
28. Just Dropped: [New Collection/Product].
29. Time-Sensitive: Important Account Notice.
30. Your Exclusive First Look Inside.
31. Curious About [Topic]? Find Out More.
32. 24-Hour Flash Deal – Act Fast!
33. Our Gift to You: Free Shipping Today!
34. Your Front-Row Seat Awaits…
35. Can We Get Your Opinion, [First Name]?
36. The Results Are In…
37. Unlock Your Full Potential with [Product/Service].
38. Limited Seats: Reserve Your Spot!
39. Want to Boost Your [Topic]? Here’s How.
40. [Product] Just Got an Upgrade. Check It Out!
41. Did You See This?
42. Meet the Experts: [Event/Date].
43. Your Perfect Match: [Product]!
44. Big News! We’re Expanding.
45. Thanks for Joining! Start with this Special.
46. The Countdown Begins: [Event/Product Launch].
47. [Topic]: Myths vs. Facts.
48. Today Only: Buy One, Get One Free!
49. Say Hello to Our Newest [Product/Service].
50. Your Custom Recommendations Inside.
51. Early Access for Our Top Subscribers.
52. Next Stop: Massive Savings!
53. Discover the Magic of [Product/Feature].
54. Hey [First Name], Did You Forget Something?
55. Attention: Price Drop Alert!
56. Only a Few Left in Stock. Hurry!
57. A Personal Message from [CEO/Influencer Name].
58. Welcome to the Family! Special Inside.
59. Exclusive Webinar: Spots Filling Up!
60. Breaking the Silence on [Topic/Issue].
61. Be the First: Pre-order Now!
62. You’re in Luck! Special Deal Inside.
63. [First Name], This One’s Tailored for You.
64. An Offer Too Good to Refuse.
65. Just for You: Unlock Your Private Deal.
66. Discover What’s Trending Now.
67. Top Picks Just for You.
68. Let’s Set the Record Straight on [Topic].
69. [First Name], Let’s Catch Up!
70. Are You Ready for the Big Day?
71. New Arrivals: Get Them Before They’re Gone!
72. Members Only: Exclusive Access Inside.
73. It’s Official! We’ve Made a Change.
74. Only Hours Left to Save Big.
75. We Saved You a Seat: Join Us!
76. Dive Deep into [Topic].
77. Surprise! Bonus Inside.
78. Top 5 [Industry] Trends to Watch.
79. Need a Little Boost? Check This Out.
80. Your Monthly Dose of Inspiration.
81. Don’t Keep This Secret Offer Waiting.
82. Thank You for Your Loyalty! Here’s a Token.
83. Unleash the Power of [Product/Service].
84. Our Best Sale Yet. Don’t Miss Out!
85. We Thought You’d Like This.
86. Wait! Your Exclusive Offer Inside.
87. Something Special is Coming…
88. Spotlight On: [Product/Service].
89. Join the Revolution: [Product/Service Launch].
90. [First Name], Your Adventure Begins Here.
91. It’s Now or Never: Closing Soon.
92. Hey! You Left Items in Your Cart.
93. Unlock the Secrets of [Topic].
94. A Special Invitation for Our Top Customers.
95. Take a Peek: What’s Inside?
96. Ready to Level Up, [First Name]?
97. This Week’s Must-Have Deals.
98. Your Golden Ticket Awaits.
99. Did You Hear the Buzz?
100. Thanks for Being Awesome! Here’s a Token.

Remember, the effectiveness of an email subject line depends on understanding your audience and the context. It’s essential to test different lines to see which resonates most with your subscribers.

How to determine your Return On Investment (ROI) on your email marketing

by Anne Clark | Aug 15, 2023 | Business, Digital Marketing, Email Marketing, Mailchimp

Calculating the Return on Investment (ROI) for your email marketing campaign involves comparing the revenue generated from the campaign against the costs associated with running it.

Here’s a step-by-step guide to help you determine your ROI for email marketing:

Define Your Goals and Objectives

Start by setting clear goals for your email marketing campaign. Are you aiming to generate direct sales, increase website traffic, gain new subscribers, or achieve some other objective? Clearly define what success looks like for your campaign.

Calculate Costs

Determine all the costs associated with your email marketing campaign. These may include expenses like:

– Email marketing platform or software subscription fees
– Costs of creating email content (copywriting, design, images)
– Costs of any third-party tools or services used (e.g., analytics, automation)
– Staff salaries or contractor fees for campaign planning and execution

Track Revenue

Measure the direct revenue generated as a result of your email marketing campaign. This might include:

– Sales directly attributed to the campaign (tracked through unique promo codes, links)
– Conversions from email subscribers who made a purchase after receiving the email
– Any other revenue-related metrics that align with your campaign goals

Exclude Other Factors

Make sure to exclude any revenue or costs that are not directly related to your email marketing campaign. This helps ensure an accurate ROI calculation.

ROI Calculation

ROI = (Revenue – Costs) / Costs * 100

For example, if your email marketing campaign generated $10,000 in revenue and the total campaign costs were $2,000:

ROI = ($10,000 – $2,000) / $2,000 * 100 = 400%

Interpretation

A positive ROI indicates that your email marketing campaign was profitable. A negative ROI suggests that your campaign costs exceeded the generated revenue. A higher ROI percentage implies a more successful campaign in terms of returns relative to costs.

Consider Other Metrics

While ROI is a crucial metric, it’s also important to consider other performance indicators, such as click-through rate (CTR), conversion rate, open rate, subscriber growth, and customer lifetime value. These metrics provide additional insights into the effectiveness of your campaign beyond just revenue and costs.

Continual Analysis and Improvement

Regularly analyze your email marketing campaign’s performance and adjust your strategies accordingly. Test different subject lines, content formats, send times, and targeting to optimize your results and improve your ROI over time.

Segmentation and Personalization

Utilise segmentation and personalisation techniques to tailor your email content to specific audience segments. This can lead to higher engagement, better conversion rates, and ultimately a higher ROI.

Long-Term Considerations

Remember that email marketing’s impact might extend beyond immediate revenue. Engaged subscribers can become long-term customers, and the branding and relationship-building aspects of email marketing can contribute to customer loyalty and repeat business.

By following these steps and regularly evaluating your email marketing campaign’s performance, you can effectively determine its ROI and make informed decisions to improve your marketing strategies.

How your business can grow its returns with email marketing

by Anne Clark | May 8, 2023 | Business, Customer Service, Digital Marketing, Email Marketing, Mailchimp

Email marketing gives you immediate access to your audience by allowing you to send your content directly to their inboxes, which can lead to increased conversions and brand loyalty.

According to research email marketing has the highest return on investment than any other form of digital marketing.

Here are some best practices for using email marketing in your business:

The first step is to build a list.

You can’t market to anyone if you don’t have their contact information, and the best way to do that is by building an email list.

You want to develop an offering of some form that entices your target market to subscribe to your list. For example; a retail store may offer a discount on their first purchase, and service-based business might offer something that showcases their expertise and gives their audience a sample of how their services will benefit them. Give a solution to the most common problem your target market may have.

Send emails with personalized content that engages your readers.

Personalised content

is more effective,
helps build a relationship with customers, and
helps you stand out from competitors.

Personalised emails are more likely to be read and acted upon by your customers, which can increase customer satisfaction levels if used appropriately.

Automate where possible

When someone signs up to your mailing list, create an automation where you welcome them and introduce your business and services in more detail so they can get to know you.

Some kinds of automation you can also add that have great ROI (return on investment) are

Anniversary or birthday emails – make your audience feel special. Sending a birthday or anniversary email is a wonderful way to make a customer feel special. You can add an incentive for them to buy products as part of their birthday wishes, for example: when they spend $50, they will receive a birthday gift valued at $30.

Abandon Cart or Recovery emails – often people can get distracted on a website and forget to finish their purchases, a simple email saying you held their items for them can see purchases completed.

Some interesting statistics on abandoned cart emails by Moosend

A staggering average of 69% of online carts are being abandoned by users
45% of cart abandonment emails are opened; 21% of all are clicked on, while 50% of the users clicked purchase.
Shipping-related reasons contribute to over 60% of carts being abandoned.
Setting up an automated cart abandonment email is a great way to lower your cart abandonment rates.
Offer free shipping to really boost the conversion of your cart abandonment emails.

Perhaps incorporating free shipping more regularly in your marketing offers could be a great conversion for your business, obviously, you would have set guidelines around this such as minimum spend amount, or limited time offer.

Consistency

Send out a regular newsletter is important, this can be weekly, fortnightly or monthly. Consistency is key. Your target market has given you permission to be able to email them, so don’t allow this opportunity to be missed. Life gets busy, so being consistent is a gentle way of reminding your audience you are still there if they need you!

Content

Make sure your content is valuable to your audience. It’s a privilege that they’ve allowed you to email them directly, so treat them with that same respect. Where possible throughout your content, don’t be afraid to insert their first name.

When creating your newsletter, create the value of sharing your content and showcasing your expertise.

Whilst we have AI here to help you along, only YOU can make it a personal experience for your audience.

Need Help?

If you’re feeling overwhelmed by the whole process, then feel free to reach out to me for assistance. Creating opt-in, automations, funnels and newsletters is one of my specialities.

Some wise words for you

David Newman says “Email has an ability many channels don’t: creating valuable, personal touches—at scale.”

Ramsay Leimenstoll says “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”

Ann Handley says “Make the customer the hero of your story”

Karl Murray says “Focus on growing your list all the time as newer subscribers are more engaged, adding to healthier open rates and ROI.”

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Why email marketing is a MUST for any business

by Anne Clark | Nov 8, 2022 | Business, Digital Marketing, Email Marketing

If you’re like me and have a business, then you know that marketing is one of the most important parts of running it. And if you’ve been around for any length of time, you’ve probably seen a lot of the same old stuff when it comes to marketing: Google ads, Facebook ads, print advertising…and so on. But what if I told you that there’s a form of advertising that can help your business stand out from all the others? What if I said this form of advertising was proven to bring in more revenue? The answer is email marketing—but don’t just take my word for it!

Email marketing gives you intimate access to a customer’s inbox.

Email marketing is the most personal and intimate of all digital marketing channels.

Email gives you a direct line to your customers.

It’s the only channel that can be personalized to each customer.

You can use email to send targeted messages to specific customers, or broadcast a message out to all customers at once, depending on what type of campaign you want to run.

Email advertising is proven to make money.

Email advertising is one of the most cost effective ways to advertise. According to a study by McKinsey & Company, email marketing has a higher return on investment than other forms of advertising. When it comes to digital advertising, there is no denying that email has been and will continue to be one of the most effective ways for marketers to get their message in front of their target audience at scale.

Email marketing can be more effective than other forms of advertising

There are many reasons why email can outperform other forms of digital marketing and why you should consider using it as part of your overall strategy:

Email is more targeted than any other form of online media (including social). This means that your audience is more likely to be interested in what you have to say because they’ve opted-in or been actively “marketed” towards this content through previous interactions with your business (e.g., newsletter signup).

Email gets people clicking through your website.

You can’t just send out an email and expect people to click through your website like they used to. The key is to have a call-to-action (CTA) in your email that encourages people to click through. This helps you turn more leads into customers, as well as increase the number of sales you make from each lead.

The best way for businesses to use email marketing is by creating newsletters and promoting them on social media sites like Facebook and Twitter, or even LinkedIn if it’s more appropriate for your business. You should also include a CTA in these emails that encourages people who receive them to visit the website or sign up for other services offered by your company.

For example: “Learn how we did it here.”

You get an invaluable opportunity to re-connect with inactive customers.

The best way to re-connect with inactive customers is by sending out a newsletter. This is an incredibly effective way to re-engage with your audience and let them know about new products, services or promotions that are happening. By doing this you’re reminding them of what your business has to offer and how it can benefit them.

You can also use newsletters as a way of thanking people for their support or loyalty over the years, which will help build up trust in the brand name going forward. Another great thing about using newsletters is that they’re easy enough for anyone on your team to create!

Email marketing lets you reach customers in a personal way that other media don’t offer.

One of the biggest advantages of email marketing is that it is a personal medium. When you send an email to someone, you are directly reaching out to them, and they know that it’s coming from YOU. There’s no middleman involved; no third party who may or may not be delivering your message in the way you intended.

Email also gives you more control over what information gets sent out. For example, when someone signs up for your newsletter or other updates through social media channels like Facebook Messenger, they might have to accept several permissions before receiving any messages from your business—and even after accepting these permissions, there’s no guarantee that all messages will get through anyway!

With email marketing campaigns, however, everything goes straight into the inboxes of people who have already granted permission by subscribing via email address or phone number (or both). And if some of those subscribers decide later on that they don’t want any more information from one company? They can just unsubscribe—no hoops required!

I encourage you, if you haven’t already, to implement your email marketing from an opt-in sequence to regular newsletters and special broadcasts for special events. If you have any questions about how to get started or what tools are best for your needs, feel free to contact me here.

Why email marketing is important to your business

by Anne Clark | Oct 21, 2022 | Business, Digital Marketing, Email Marketing, Mailchimp

Email marketing is still alive and well, with over 12 billion emails sent every day. It’s not going anywhere. Email is a great platform for personalized messages to reach your customers and potential customers in their inboxes where they’re most likely to respond. In this article, you will learn why email marketing is vital to your business’ success, as well as how to get started with it if you haven’t yet!

Personalization.

Personalization is the key to getting your emails opened, clicked on and read. In fact, personalization has been shown to increase open rates by up to 80%.

It can also help you connect with your audience by showing them that you’ve taken the time to learn more about who they are as individuals.

Branding.

Email marketing is an effective way to build your brand.

It allows you to connect with customers and demonstrate that you care about their needs. By building a relationship with your audience, you’re creating trust and loyalty, which will allow them to feel more comfortable purchasing from you in the future.

This sense of trust and comfort can also help your business stand out from competitors who are trying to get noticed in this crowded market by using flashy ads, gimmicks or slogans that don’t really mean much for consumers (or even make them laugh). If a consumer trusts an email because it’s coming directly from someone within the company they know or has been recommended by someone they trust, then they’ll likely be more willing to give that particular business their attention than one whose only selling point is having a catchy tagline!

Customer retention.

Email marketing helps you keep in touch with your customers. You can send them deals or newsletters to remind them of your products and services. You can also use email marketing to get feedback from customers on what they like and don’t like about your business.

This is a great way for you to learn about which parts of your business are working well, so that you can improve them in the future!

Audience development.

Email marketing is a great way to grow your audience. Email is one of the most effective ways to engage with customers, especially if you want them to take action and buy something from you.

Email marketing is also a great way for brands to get their followers’ attention on social media platforms like Facebook, Twitter and Instagram. Social media marketing allows businesses to engage with customers in real-time conversations by posting updates about new products or services as well as sharing industry news that may be relevant for their followers/customers

Revenue.

Email marketing is also an effective way to generate revenue. For example, consider the following statistics from Case, who has conducted a study on email marketing:

Email is one of the most effective channels for generating revenue with each email campaign generating an average of $39 in sales.
On average, email marketing generates 126% more ROI than other channels like search engine optimization and social media marketing.
Email marketing can help you increase revenue by up to 200%.

Email marketing is important to your business because it still works, and it’s always growing and changing to be more effective for all sorts of businesses worldwide.

Email marketing is still effective because it’s personal. The internet has made our lives easier in many ways, but one thing hasn’t changed: people like to feel special. Email gives you the opportunity to make each recipient feel like they’re receiving a message just for them, rather than part of a mass mailing list that could include anyone who shares their name or birthday.

Email marketing is growing because it’s so flexible. There’s no limit on how far your email campaign can go—or how many new leads it can bring!

Email marketing continues to change as technology advances year after year; however those changes are not always immediately noticeable by small business owners who depend on email campaigns as an integral part of their overall brand strategy.

And that’s it! I hope this article has helped you understand why email marketing is still so important to businesses today. We know that everyone seems to be talking about social media, but don’t forget about the power of personalized messages in your inbox. The best part of all? You don’t need anything fancy to get started with email marketing; just sign up for an account with any provider, start building your list now by adding contacts one at a time, then follow these tips outlined above when crafting your next message!

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Why Canva is your essential business visual tool

by Anne Clark | Sep 15, 2022 | Business, Digital Marketing

On September 14, 2022, Canva brought together its global community for Canva Create 2022: The Future is Visual.

What a fantastic and engaging event. The smallest details certainly made it fun, from the presenters where the colours to match the icon updates they were presenting.

The juicy stuff….

Here is what you can now also get in your Canva account, drum roll please …..

Canva Visual Worksuite

Canva Docs.

Say hello to a visual-first document creator that allows you to design docs supercharged with videos, images, graphics, charts, and graphs.

Website Creation

Create free one-page websites with Canva. Choose from free and paid domains, drag and drop content, and go live within moments.

Whiteboard collaboration

Brainstorm creative ideas and collaborate with teammates in real time. All Canva users and teams now have access to Whiteboards.

Video Background Remover

You can already do images, and now you can do videos! #squealwithexcitment No need for a green screen or advanced software – remove the background of any video with just one click.

Presentation Data Elevation

We’ve teamed up with data visualization tool, Flourish, to give you the ability to add interactive charts, maps, and stories to your Canva designs.

Print Catalog with a sustainability factor

We’re expanding our print catalog with more stationery, marketing materials, signage, and merch, so you can bring your brand to life on more products. Plus, for each print you order, we’ll plant one tree.