Linkedin introduced in 2021 a new great function to create a newsletter to connect regularly with your target market and connections. In this article, I am going to step you through what to do and how to create a LinkedIn Newsletter.
Before you start crafting your newsletter, you need to activate your account to creative mode.
Setting your profile to creator mode
To activate your profile to Creator Mode.
To do this simply,
Log in to your LinkedIn profile
Click on your profile
Scroll down to the Resources section
You will see Creator Mode as the first option, click this to ON.
Setting up your Newsletter
Newsletters are created in LinkedIn via your Write Article post options.
When you are creating it the first time, you will need to set up your Newsletter first.
To do this,
Go to your profile overview feed
Click on Write Article
You will see a button called ‘Create Newsletter’, click this button
Create your Newsletter title (please note you can change this at any time)
Select how often you will publish your newsletter.
Add your newsletter description
Upload an image for your newsletter (would recommend profile headshot for better audience connection)
Make sure have ticked the box for Invite my connections and followers to subscribe, and
Make sure you have ticked the box Subscribe me to my newsletter.
Writing your content
Now that your newsletter is set up, you can start writing your content. This is done through the Write article feature.
Now that your newsletter is set up, you can start writing your content. This is done through the Write article feature.
If you need to change your Newsletter name or image, when you click into the Write article section, you will see an editing pen and word so you can make the edits there.
Simply write your article as you desire. You can add images and also links.
Once completed, click Publish.
Alternating between your Articles and Newsletter feature
Now that you have set up your newsletter, does not mean you can’t write individual articles. When you go into your Write article section, you will see a button next to publish the will show your newsletter name, when you click it you can see a dropdown menu to select either ‘create an individual article’ or ‘newsletter’.
What happens after you publish?
Once you publish your newsletter, connections and followers will receive and notification of an invitation to subscribe. This is found under the Network section (same place as invitations to connect with people received). They will also be given the option to subscribe to your newsletter.
For clients I have helped launch their newsletters, we have hit over 100 subscribers in less than 1 day.
Need help?
Whether you are digitally challenged, or simply time-poor, please feel free to contact me to see how I can support you.
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What are landing pages and why do businesses use them?
A landing pageallows you to create a page focusing on an offer that your target audience wants. As a landing page is created only specifically for content of ‘value’ to your audience, it captures all relevant information on that page and avoids your target market getting distracted by other pages on your website.
How many times have you landed on a website and gone to do something specific and ended up somewhere completely different, because you were distracted by other areas of the website. A landing page helps eliminate those distracts for your audience.
Landing Pages and Mailchimp
Mailchimp help support small businesses, especially with low budgets and offer some of their amazing features under their free option level, and more premium features on their paid levels.
Landing pages are great for building a buzz on products, or getting a key message out to your audience.
Mailchimp had templates to cater to some of the following:
How to set up your Mailchimp landing page
Sign into your Mailchimp account
Click on the CREATE dropdown menu button
Click on LANDING PAGE
Name your landing page AND select the AUDIENCE group the landing page will be directing sign ups to.
Click the BEGIN button
You will now land at the following page.
SELECT A TEMPLATE you want to use. You can edit any template, so choose the one that is a style you like. Look at the names of the templates, which will help give you an indication on what they’ll achieve for you. For this example I have selected GROW YOUR LIST blank template.
Click on the LOGO to add your logo (or header image if desired)
EDIT YOUR TITLE
Add in your ‘pitch’ for your audience. You can edit the style and colours etc on the right hand side, just as you would in a campaign (newsletter) creation.
CLICK ON THE SIGN UP FORM SECTION
On the right hand side are the options to show what you can include. Eg: You can add FIRST NAME and you can make it a required field.
You can also adjust your button words SUBSCRIBE
To adjust the style of the SIGN UP FORM, click on the middle tab called STYLE.
Once finished click SAVE & CLOSE.
TO ADD YOUR BACKGROUND, click to the MAIN MENU and click on DESIGN tab and then PAGE, this will allow you to add your background image or colour.
If at any stage you want or need to change any section of your landing page, you can do so through this page.
TO REMOVE THE MAILCHIMP LOGO at the footer of the landing page and privacy information, you need to have a paid account, and you can simply click the option off.
If at any stage you want to PREVIEW your landing page, you can click PREVIEW on the top right hand side of your Mailchimp page.
Once you are happy with your landing page, click SAVE.
Now you need to give your page a TITLE.
You can add a custom URL. You can connect it to your website, however this is a high paid level.
You can add your website address and landing page name to it, as shown below.
Once completed, CLICK ON PUBLISH.
Your landing URL link is now available for you to copy and use.
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