How to network online

How to network online

Many experts tell us it’s highly recommended that networking is the way to get your name out there. This is correct. However, for the business owner that can’t attend networking events in person for various reasons, here are some tips to help you network online.

Firstly, choose the social media platform you like to use and that your potential audience would also use.  The most highly recognised social media platforms are Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+.

Once you’ve selected your networking platform, take some time to become familiar with it.  Understand the basic to making your profile work.

For this blog, I will be using Facebook as social media platform.

Here are my suggested tips to make online networking work for you;

  1. Share knowledgeable content with your followers, give them a taste of your expertise.  Be sure to mix it up with some fun enlightening content and don’t be afraid to share a little bit of you.
  2. Share content from those you admire, want to content with or whom your followers would gain from their information. Be sure to thank or acknowledge your source for the information.
  3. Search for the locations your target audience would most likely hang out.  Don’t just focus on pages they’ll follow, but also group they may be part of.
  4. Seek the opportunity to connect with your audience, particularly where you can display your expertise / industry knowledge.  You never know when an opportunity will present itself that you can offer some informative knowledge to a post, giving your business potential exposure.
  5. Signing off your posted comments with your name and tag your business eg: Anne from Anne C Clark (to tag your page type the ‘@’ symbol and then start typing your business name, once it appears in the dropdown menu, select it.)
  6. Remember you are representing your brand, be sure to re-read what you have written to make sure it’s not offensive or can be misinterpreted.  Where applicable share an example and don’t be salesy (it’s a turn off).
  7. Be your business voice.  If you’re trying to build your business profile, talk in your business manner not your ‘hanging out with friends’ manner.  Because you are your brand and you want to attract your audience.
  8. Invite comments on your business page.  Don’t tell them you want them to ‘like’ you.  Tell them you’d love the opportunity to connect with them and invite them to share their pages on yours.  This is a little cross promotion and it never hurts.
  9. Liking a page, when liking a new page don’t write “Hi I’m your newest liker, come and like my page”.   It doesn’t make me look at you.  Try being complimentary and tell them what you love about their page.  Add your sign off signature.  If they want to connect with you, they will.
  10. Negative comments will arrive occasionally.  You have the choice to manage them or simple remove them.  I personally feel it depends on the comment that enables you to make the choice on how to handle it.   I worked for a very high profile business entrepreneur and her rule was NO negative comments, and her reason was very justifiable.  She wanted her page to be a safe harmonious place for her followers, therefore no negativity.  (That’s not so bad)

I invite you to connect with me and share your Facebook page in the comments, so we can come and say hi.  And, don’t be afraid to pop over to my page and say hi too.

Mailchimp Automation Changes

Mailchimp Automation Changes

MailChimp have made updates to where the Automation workflows are located.

Originally you would have found a 5th menu tab saying Automation, but now you will find it under Campaigns.

Now you will see the following menu on your Campaigns page, and Automations is located under the second tab Ongoing

You will see all your automation workflow campaigns to the right.

To create a new Automation, you will now need to do the following steps.

Click on Create Campaign, the following screen will appear.

Click on Create an Email, the following screen will appear.

On the top menu you will see Regular, Automated, Plain-text, A/B Test. Click on Automated.

In the next screen, choice your campaign type.

Some clearer to see feature automations are ‘Welcome new subscribers’ – this is standard one we use for opt-ins on a website. For retail stores ‘Say happy birthday’ is a great on to get people spoiling themselves on their birthdays and ‘Share blog updates’ is a great one for business consultants or bloggers who write articles regularly.

When you click on ‘Welcome new subscribers’, you get the options of creating a

  1. welcome message (First impressions matter, so automate your welcome message to make sure no one slips through the cracks. Plus, you’ll get 5 times more orders per recipient compared to bulk emails),
  2. onboarding series (Too much information at once can be overwhelming, especially when you’re just getting started. Share tips and resources with a series of onboarding emails.) or
  3. education series (Use an educational series to manage an online course, or simply send a series of emails that engage and inform).

Once you have created all your emails in your series, please make sure you click the final button that says ‘Start Workflow’, otherwise it won’t work.

How to link your Squarespace to Mailchimp

How to link your Squarespace to Mailchimp

For those who are setting up websites using Squarespace but struggling on how to link it to the Mailchimp account. Here are some instruction to help you confidently link them.

#1.  Log into your Squarespace Account

#2.  Go to the page you want to add your sign up bar in

#3.  Edit your page

#4.  Click the right ‘+’ icon the top right hand side

#5.  Scroll down to the MORE section

#6.  Click on Newsletter icon and drag it to where you want to add it

#7. Enter in your display details

#8. Click on the second tab Storage.  You will the platforms you can connect to. If you can’t click the plug icon on the squarespace campaign and the others should appear.

#9.  Click Mailchimp, and link your website to your Mailchimp account my login into Mailchimp as the prompts come up on screen.

#10.  Select your list and connect the corresponding fields.

#11.  Repeat the above for everywhere you want to add the form on your website.

If you don’t feel confident doing this yourself, then please connect with me and I can assist you.

Anne