Behind the Light: email marketing
Email marketing for growing, purpose-led businesses
Strategy, newsletters and automations that nurture real relationships, built with clarity and intention. Not noise. Not pressure.
Email works best when it's thoughtful, consistent and aligned with who you are and where your business is headed. But for many owners it becomes reactive. Newsletters go out when there's time. Automations sit half-built. The list grows, but engagement stays a mystery.
I help you build email marketing that's structured and intentional, that nurtures your audience and makes communication feel easier. It's about creating a system you trust, woven with the intuition to sense what your people actually need, rather than chasing quick wins.
What I Support You With
I offer end-to-end email support, from strategy through to setup and ongoing optimisation.
Email marketing strategy. Everything starts with clarity: strategic planning aligned to your goals, audience segmentation and list structure, content planning for newsletters and campaigns, and funnel and customer journey alignment. So every email makes sense within the bigger picture.
Email automations. Consistency without the pressure. I design and build automations that welcome new subscribers, deliver lead magnets, nurture your audience over time, support launches and evergreen offers, and re-engage quiet subscribers. Built to feel natural, clear and supportive.
Newsletter creation and management. Newsletters that build connection and familiarity: planning and structure, campaign setup and scheduling, formatting and layout, and ongoing list review. Whether you send weekly, fortnightly or monthly, your emails will feel intentional and unmistakably you.
Email platform setup and optimisation. I tailor each setup to your business: account setup or clean-up, tagging and segmentation, forms and integrations, and deliverability best practice.
Platforms I work with include
- Kajabi
- AWeber
- Mailchimp
- Klaviyo
- ConvertKit
- Buzzlink
- GoHighLevel
- MailerLite
- ActiveCampaign
- Constant Contact.
Why email still matters
Your email list is one of the few platforms you truly own. Set up properly, email builds trust over time, creates consistent communication, reduces your reliance on social media, and gives your business real stability. The key is having the right foundations in place.
Who this is for
Service-based business owners, coaches, consultants and educators, online business owners building long-term relationships, and anyone ready for more structure in their email marketing.
Who This Is For
Service-based business owners, coaches, consultants and educators, online business owners building long-term relationships, and anyone ready for more structure in their email marketing.
Who this isn't for
This may not be the right fit if you're after one-off emails only, you want shortcuts or generic templates, or you're not ready to commit to consistency. Alignment matters here too.
How We Work Together
This is part of my Behind the Light way of working: I attune to your goals, audience and priorities, we build and optimise your emails, automations and systems with intention, and then I support you ongoing or project by project, depending on what your business needs right now.