How to create a landing page in Mailchimp

How to create a landing page in Mailchimp

What are landing pages and why do businesses use them?

A landing page allows you to create a page focusing on an offer that your target audience wants. As a landing page is created only specifically for content of ‘value’ to your audience, it captures all relevant information on that page and avoids your target market getting distracted by other pages on your website.

How many times have you landed on a website and gone to do something specific and ended up somewhere completely different, because you were distracted by other areas of the website. A landing page helps eliminate those distracts for your audience.

Landing Pages and Mailchimp

Mailchimp help support small businesses, especially with low budgets and offer some of their amazing features under their free option level, and more premium features on their paid levels.

Landing pages are great for building a buzz on products, or getting a key message out to your audience.

Mailchimp had templates to cater to some of the following:

How to set up your Mailchimp landing page

Sign into your Mailchimp account

Click on the CREATE dropdown menu button

Click on LANDING PAGE

Name your landing page AND select the AUDIENCE group the landing page will be directing sign ups to.

Click the BEGIN button

You will now land at the following page.

SELECT A TEMPLATE you want to use.  You can edit any template, so choose the one that is a style you like. Look at the names of the templates, which will help give you an indication on what they’ll achieve for you. For this example I have selected GROW YOUR LIST blank template.

Click on the LOGO to add your logo (or header image if desired)

EDIT YOUR TITLE

Add in your ‘pitch’ for your audience.  You can edit the style and colours etc on the right hand side, just as you would in a campaign (newsletter) creation.

CLICK ON THE SIGN UP FORM SECTION

On the right hand side are the options to show what you can include. Eg: You can add FIRST NAME and you can make it a required field.

You can also adjust your button words SUBSCRIBE

To adjust the style of the SIGN UP FORM, click on the middle tab called STYLE.

Once finished click SAVE & CLOSE.

TO ADD YOUR BACKGROUND, click to the MAIN MENU and click on DESIGN tab and then PAGE, this will allow you to add your background image or colour.

If at any stage you want or need to change any section of your landing page, you can do so through this page.

TO REMOVE THE MAILCHIMP LOGO at the footer of the landing page and privacy information, you need to have a paid account, and you can simply click the option off.

If at any stage you want to PREVIEW your landing page, you can click PREVIEW on the top right hand side of your Mailchimp page.

Once you are happy with your landing page, click SAVE.

Now you need to give your page a TITLE.

You can add a custom URL. You can connect it to your website, however this is a high paid level.

You can add your website address and landing page name to it, as shown below.

Once completed, CLICK ON PUBLISH.

Your landing URL link is now available for you to copy and use.

Creating an email campaign in Mailchimp

Creating an email campaign in Mailchimp

Here are your step by step instructions on creating an email campaign/newsletter in Mailchimp. 

Firstly, log into your account.

Click on CREATE on the top menu

Click on EMAIL in the dropdown menu

If you are sending a one off email to your mailing list, you want to select REGULAR. 

NAME your campaign, and click BEGIN

Click on TO, and select your list you’re emailing.

Click on FROM, and enter your details (email and name)

Click on SUBJECT, and enter your email subject. 

Click on CONTENT and design your newsletter. 

To design your newsletter

Select a template

Choose a template in the Content section of the Campaign Builder. The template you select will be the foundation of your design.

To select a template, follow these steps.

  1. In the Content section of the Campaign Builder, click Design Email.
  • On the Template step, click the template you want to use. You can always go back later to switch templates.

Choose from Layouts (Featured and Basic), Themes, Saved templates, Campaigns, or Code your own to begin to design your campaign.

Add your content

After you choose a template, you’ll move on to the Design step of the Content section. Use content blocks to add and format text, upload images, link to files, and more. All templates show placeholder text and images to help you begin to design your campaign. Depending on the template you choose, you can add, delete, move, and replicate content blocks to create the look and feel you want.

Drag and drop content blocks

Our drag-and-drop editor allows you to duplicate, delete, and rearrange content blocks. Drag and drop a variety of content blocks into your layout and rearrange them to customize the look and feel of your campaign.

Add text

The best way to add text to your campaign is to type it directly into the content block editing pane. If you prefer to work outside of the campaign builder, copy and paste your content from a simple text editor, like Notepad or TextWrangler.

Avoid rich-text word-processing programs, like Word or Publisher. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on the editor toolbar to add your text.

If content has already been added to your campaign and you didn’t use the Paste as plain text option, or if content doesn’t update when you apply styling to your text, click Clear Styles and try again.

Learn how to SYSTEMISE, AUTOMATE & OUTSOURCE your business

In order for you to have the room to grow your business, you know you can't keep doing everything yourself. You need room to breathe so you can create and work in your genius zone. 
This guide will help you understand the difference in all 3 areas - 
systemising, automating and outsourcing. You will be able to complete exercises to help you identify what areas you can potentially be changing in your business to give you the flexibility you need. 

You have Successfully Subscribed!