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The Top 10 Mailchimp Features You Aren’t Using But Should

The Top 10 Mailchimp Features You Aren’t Using But Should

by | Mar 15, 2024 | Business, Email Marketing, Mailchimp

Mailchimp is a great resource for small businesses wanting to step into email marketing. While many users stick to the basic functionalities of creating and sending emails, Mailchimp offers a suite of advanced features that can significantly enhance your marketing strategy. Here’s a look at ten lesser-known Mailchimp features that you might not be using, but definitely should consider.

#1 Advanced Segmentation

Segmentation allows you to divide your audience based on specific criteria, but advanced segmentation takes this further by enabling the combination of multiple conditions. This means you can target extremely specific groups of contacts, leading to highly personalised campaigns and improved engagement.

#2 Multivariate Testing

While A/B testing is common, multivariate testing lets you test multiple variables at once. This feature can reveal how different elements of your email interact with each other and impact subscriber behaviour, allowing for more comprehensive optimisations.

#3 Behavioural Targeting

Mailchimp’s behavioural targeting tools enable you to send automated emails based on user activity. For instance, you can set up emails that trigger when a subscriber visits a specific page on your website, adding a layer of personalisation that can boost conversion rates.

#4 Dynamic Content

Dynamic content allows you to change parts of your email based on who will be receiving it. You can customize messages based on user’s past behaviour, demographics, or other data points, ensuring that the content is relevant to each individual recipient.

#5 Predicted Demographics

Using artificial intelligence, Mailchimp can predict the demographic categories of your subscribers. This insight helps in crafting campaigns that resonate more effectively with different segments, improving overall engagement.

#6 Send Time Optimization

Mailchimp can predict the optimal time to send emails to your subscribers, ensuring that your messages arrive when they are most likely to be opened. This feature maximises the potential for your emails to be seen and acted upon.

#7 Social Post Scheduling

Beyond email, Mailchimp offers features to unify your marketing across channels. Social post scheduling allows you to manage social media content, schedule posts, and track engagement directly from the Mailchimp platform.

#8 Landing Pages

Create custom landing pages within Mailchimp to support your email campaigns. This is particularly useful for promotions and events, providing a seamless experience from email to web that can improve conversion rates.

#9 Integration with E-commerce Tools

Mailchimp integrates seamlessly with many e-commerce platforms. This integration enables features like abandoned cart emails, product recommendations, and sales reporting directly within your email dashboard.

#10 Customer Journeys

This feature allows you to design and automate complex user paths based on how subscribers interact with your emails. You can set up multiple branches that trigger different actions, delivering a tailor-made experience for each path a subscriber might take.

While Mailchimp is commonly used for its basic functionalities, leveraging these advanced features can dramatically improve your email marketing efforts. By tapping into the full potential of what Mailchimp offers, you can create more effective, personalised, and engaging email campaigns that better meet the needs of your audience and drive your business forward. Whether you’re looking to enhance personalisation, optimise send times, or integrate across multiple channels, these top features are worth exploring.

How to Set Up Your Mailchimp Account: A Step-by-Step Guide

How to Set Up Your Mailchimp Account: A Step-by-Step Guide

by | Nov 26, 2023 | Digital Marketing, Email Marketing, Mailchimp

How to Set Up Your Mailchimp Account: A Step-by-Step Guide

Setting up a Mailchimp account can open up new avenues for email marketing, allowing you to engage with your audience more effectively. Here’s a detailed, step-by-step guide to help you get started with Mailchimp, from creating an account to sending your first email campaign.

Step 1: Sign Up for a Mailchimp Account

  1. Visit the Mailchimp website: Go to Mailchimp’s homepage.
  2. Click on ‘Sign Up Free’: You’ll find this button on the top right corner of the homepage.
  3. Enter your email, username, and password: Follow the prompts to enter your details. Mailchimp requires a strong password, so be sure to mix upper and lower case letters, numbers, and symbols.
  4. Activate your account: Check your email for a confirmation message from Mailchimp and click the activation link provided.

 

Step 2: Set Up Your Profile

  1. Fill in your personal information: After activation, complete your profile by providing details like your name and contact information.
  2. Set your time zone: This ensures that your email campaigns are sent according to your local time.
  3. Add your address: Legal requirements necessitate that your physical business address is included in every email footer to comply with anti-spam laws.

Step 3: Create Your Audience

  1. Navigate to the Audience section: This can usually be found in the sidebar menu under ‘Audience’.
  2. Create an audience: If you’re new to Mailchimp, you’ll need to set up your first audience. Enter details such as the audience name and default email address.
  3. Import your contacts: If you already have an email list, you can import it via CSV file, or manually enter subscriber details.

Step 4: Customise Your Email Preferences

  1. Set up your email templates: Go to the ‘Templates’ section and choose from pre-designed templates or create your own.
  2. Personalise your template: Customise your chosen template with your brand’s logo, colours, and fonts to make your emails recognisable to your subscribers.

Step 5: Design Your First Campaign

  1. Go to the Campaigns section: Click ‘Create Campaign’.
  2. Choose your campaign type: Select ‘Email’ and then choose between a regular campaign and an automated one.
  3. Customise your campaign: Add content and design your email. You can use drag-and-drop builders, which are user-friendly even for beginners.

Step 6: Test and Send Your Campaign

  1. Preview and test: Always send a test email to yourself to check the design and content before sending it to your audience.
  2. Schedule or send your campaign: Choose ‘Send Now’ to send your email immediately or ‘Schedule’ to send it at a later time.

Step 7: Analyse the Results

  1. Check your reports: After sending your emails, monitor how they perform. Mailchimp provides detailed reports that include open rates, click rates, and subscriber activity.
  2. Adjust based on feedback: Use the insights from your reports to improve your future email campaigns.

 

Setting up your Mailchimp account is just the beginning of your email marketing journey. With its comprehensive set of tools and features, Mailchimp not only helps you manage your email lists and campaigns but also provides analytics that can guide your marketing strategies. Remember, the key to successful email marketing is consistency and adaptation based on recipient feedback and engagement metrics.

100 Clickable Subject Lines For Your Newsletter

100 Clickable Subject Lines For Your Newsletter

by | Sep 14, 2023 | Business, Digital Marketing, Email Marketing, Mailchimp

Are you feeling frustrated that your subscribers aren’t opening your newsletters? Crafting compelling email subject lines can greatly boost open rates. Here are 100 email subject lines to help you capture the attention of your readers:

1. *Exclusive Offer* : Unlock it Inside!
2. Sneak Peek: Tomorrow’s Big Reveal!
3. Missed Our Webinar? Here’s the Replay!
4. An Invitation Just for You, [First Name].
5. Your Personalized Discount Inside.
6. Urgent: Last Chance to Save 50%!
7. Congrats! You’ve Earned a Special Reward.
8. Ready for a Surprise?
9. Breaking News: Product Launch Tomorrow.
10. A Thank You Gift Inside
11. Don’t Open This (Unless You Love Surprises)!
12. Flash Sale: 3 Hours Only!
13. You Asked, We Listened: New Feature Alert!
14. The Ultimate Guide to [Topic] is Here.
15. Hot Off the Press: [Topic/News]
16. Unopened: Your Special Offer is Expiring!
17. Calling All [Profession/Group]! This One’s for You.
18. Secrets of [Industry/Topic] Revealed.
19. Your VIP Access: Behind the Scenes.
20. Let’s Celebrate: Exclusive Event Invite.
21. [First Name], You Won’t Want to Miss This.
22. Last Day: Grab Your Early Bird Discount!
23. Urgent: Update Your Account Info.
24. We Miss You! Come Back with a 20% Off.
25. [Product/Service] is Back in Stock!
26. Introducing Our New [Product/Service].
27. Your Feedback = 15% Off Next Purchase.
28. Just Dropped: [New Collection/Product].
29. Time-Sensitive: Important Account Notice.
30. Your Exclusive First Look Inside.
31. Curious About [Topic]? Find Out More.
32. 24-Hour Flash Deal – Act Fast!
33. Our Gift to You: Free Shipping Today!
34. Your Front-Row Seat Awaits…
35. Can We Get Your Opinion, [First Name]?
36. The Results Are In…
37. Unlock Your Full Potential with [Product/Service].
38. Limited Seats: Reserve Your Spot!
39. Want to Boost Your [Topic]? Here’s How.
40. [Product] Just Got an Upgrade. Check It Out!
41. Did You See This?
42. Meet the Experts: [Event/Date].
43. Your Perfect Match: [Product]!
44. Big News! We’re Expanding.
45. Thanks for Joining! Start with this Special.
46. The Countdown Begins: [Event/Product Launch].
47. [Topic]: Myths vs. Facts.
48. Today Only: Buy One, Get One Free!
49. Say Hello to Our Newest [Product/Service].
50. Your Custom Recommendations Inside.
51. Early Access for Our Top Subscribers.
52. Next Stop: Massive Savings!
53. Discover the Magic of [Product/Feature].
54. Hey [First Name], Did You Forget Something?
55. Attention: Price Drop Alert!
56. Only a Few Left in Stock. Hurry!
57. A Personal Message from [CEO/Influencer Name].
58. Welcome to the Family! Special Inside.
59. Exclusive Webinar: Spots Filling Up!
60. Breaking the Silence on [Topic/Issue].
61. Be the First: Pre-order Now!
62. You’re in Luck! Special Deal Inside.
63. [First Name], This One’s Tailored for You.
64. An Offer Too Good to Refuse.
65. Just for You: Unlock Your Private Deal.
66. Discover What’s Trending Now.
67. Top Picks Just for You.
68. Let’s Set the Record Straight on [Topic].
69. [First Name], Let’s Catch Up!
70. Are You Ready for the Big Day?
71. New Arrivals: Get Them Before They’re Gone!
72. Members Only: Exclusive Access Inside.
73. It’s Official! We’ve Made a Change.
74. Only Hours Left to Save Big.
75. We Saved You a Seat: Join Us!
76. Dive Deep into [Topic].
77. Surprise! Bonus Inside.
78. Top 5 [Industry] Trends to Watch.
79. Need a Little Boost? Check This Out.
80. Your Monthly Dose of Inspiration.
81. Don’t Keep This Secret Offer Waiting.
82. Thank You for Your Loyalty! Here’s a Token.
83. Unleash the Power of [Product/Service].
84. Our Best Sale Yet. Don’t Miss Out!
85. We Thought You’d Like This.
86. Wait! Your Exclusive Offer Inside.
87. Something Special is Coming…
88. Spotlight On: [Product/Service].
89. Join the Revolution: [Product/Service Launch].
90. [First Name], Your Adventure Begins Here.
91. It’s Now or Never: Closing Soon.
92. Hey! You Left Items in Your Cart.
93. Unlock the Secrets of [Topic].
94. A Special Invitation for Our Top Customers.
95. Take a Peek: What’s Inside?
96. Ready to Level Up, [First Name]?
97. This Week’s Must-Have Deals.
98. Your Golden Ticket Awaits.
99. Did You Hear the Buzz?
100. Thanks for Being Awesome! Here’s a Token.

Remember, the effectiveness of an email subject line depends on understanding your audience and the context. It’s essential to test different lines to see which resonates most with your subscribers.

How to determine your Return On Investment (ROI) on your email marketing

How to determine your Return On Investment (ROI) on your email marketing

by | Aug 15, 2023 | Business, Digital Marketing, Email Marketing, Mailchimp

Calculating the Return on Investment (ROI) for your email marketing campaign involves comparing the revenue generated from the campaign against the costs associated with running it.

Here’s a step-by-step guide to help you determine your ROI for email marketing:

  1. Define Your Goals and Objectives

Start by setting clear goals for your email marketing campaign. Are you aiming to generate direct sales, increase website traffic, gain new subscribers, or achieve some other objective? Clearly define what success looks like for your campaign.

  1. Calculate Costs

Determine all the costs associated with your email marketing campaign. These may include expenses like:

– Email marketing platform or software subscription fees
– Costs of creating email content (copywriting, design, images)
– Costs of any third-party tools or services used (e.g., analytics, automation)
– Staff salaries or contractor fees for campaign planning and execution

  1. Track Revenue

Measure the direct revenue generated as a result of your email marketing campaign. This might include:

– Sales directly attributed to the campaign (tracked through unique promo codes, links)
– Conversions from email subscribers who made a purchase after receiving the email
– Any other revenue-related metrics that align with your campaign goals

  1. Exclude Other Factors

Make sure to exclude any revenue or costs that are not directly related to your email marketing campaign. This helps ensure an accurate ROI calculation.

  1. ROI Calculation

ROI = (Revenue – Costs) / Costs * 100

For example, if your email marketing campaign generated $10,000 in revenue and the total campaign costs were $2,000:

ROI = ($10,000 – $2,000) / $2,000 * 100 = 400%

  1. Interpretation

A positive ROI indicates that your email marketing campaign was profitable. A negative ROI suggests that your campaign costs exceeded the generated revenue. A higher ROI percentage implies a more successful campaign in terms of returns relative to costs.

  1. Consider Other Metrics

While ROI is a crucial metric, it’s also important to consider other performance indicators, such as click-through rate (CTR), conversion rate, open rate, subscriber growth, and customer lifetime value. These metrics provide additional insights into the effectiveness of your campaign beyond just revenue and costs.

  1. Continual Analysis and Improvement

Regularly analyze your email marketing campaign’s performance and adjust your strategies accordingly. Test different subject lines, content formats, send times, and targeting to optimize your results and improve your ROI over time.

  1. Segmentation and Personalization

Utilise segmentation and personalisation techniques to tailor your email content to specific audience segments. This can lead to higher engagement, better conversion rates, and ultimately a higher ROI.

  1. Long-Term Considerations

Remember that email marketing’s impact might extend beyond immediate revenue. Engaged subscribers can become long-term customers, and the branding and relationship-building aspects of email marketing can contribute to customer loyalty and repeat business.

By following these steps and regularly evaluating your email marketing campaign’s performance, you can effectively determine its ROI and make informed decisions to improve your marketing strategies.

 

How your business can grow its returns with email marketing

How your business can grow its returns with email marketing

by | May 8, 2023 | Business, Customer Service, Digital Marketing, Email Marketing, Mailchimp

Email marketing gives you immediate access to your audience by allowing you to send your content directly to their inboxes, which can lead to increased conversions and brand loyalty.

According to research email marketing has the highest return on investment than any other form of digital marketing.

Here are some best practices for using email marketing in your business:

The first step is to build a list.

You can’t market to anyone if you don’t have their contact information, and the best way to do that is by building an email list.

You want to develop an offering of some form that entices your target market to subscribe to your list. For example; a retail store may offer a discount on their first purchase, and service-based business might offer something that showcases their expertise and gives their audience a sample of how their services will benefit them. Give a solution to the most common problem your target market may have.

Send emails with personalized content that engages your readers.

Personalised content

  • is more effective,
  • helps build a relationship with customers, and
  • helps you stand out from competitors.

Personalised emails are more likely to be read and acted upon by your customers, which can increase customer satisfaction levels if used appropriately.

Automate where possible

When someone signs up to your mailing list, create an automation where you welcome them and introduce your business and services in more detail so they can get to know you.

Some kinds of automation you can also add that have great ROI (return on investment) are

Anniversary or birthday emails – make your audience feel special. Sending a birthday or anniversary email is a wonderful way to make a customer feel special. You can add an incentive for them to buy products as part of their birthday wishes, for example: when they spend $50, they will receive a birthday gift valued at $30.

Abandon Cart or Recovery emails – often people can get distracted on a website and forget to finish their purchases, a simple email saying you held their items for them can see purchases completed.

Some interesting statistics on abandoned cart emails by Moosend

  • A staggering average of 69% of online carts are being abandoned by users 
  • 45% of cart abandonment emails are opened; 21% of all are clicked on, while 50% of the users clicked purchase. 
  • Shipping-related reasons contribute to over 60% of carts being abandoned. 
  • Setting up an automated cart abandonment email is a great way to lower your cart abandonment rates.
  • Offer free shipping to really boost the conversion of your cart abandonment emails.

Perhaps incorporating free shipping more regularly in your marketing offers could be a great conversion for your business, obviously, you would have set guidelines around this such as minimum spend amount, or limited time offer. 

Consistency

Send out a regular newsletter is important, this can be weekly, fortnightly or monthly. Consistency is key. Your target market has given you permission to be able to email them, so don’t allow this opportunity to be missed. Life gets busy, so being consistent is a gentle way of reminding your audience you are still there if they need you!

Content

Make sure your content is valuable to your audience. It’s a privilege that they’ve allowed you to email them directly, so treat them with that same respect. Where possible throughout your content, don’t be afraid to insert their first name.  

When creating your newsletter, create the value of sharing your content and showcasing your expertise.  

Whilst we have AI here to help you along, only YOU can make it a personal experience for your audience. 

Need Help?

If you’re feeling overwhelmed by the whole process, then feel free to reach out to me for assistance. Creating opt-in, automations, funnels and newsletters is one of my specialities.

Some wise words for you

David Newman says “Email has an ability many channels don’t: creating valuable, personal touches—at scale.”

Ramsay Leimenstoll says “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”

Ann Handley says “Make the customer the hero of your story”

Karl Murray says “Focus on growing your list all the time as newer subscribers are more engaged, adding to healthier open rates and ROI.”

Why email marketing is important to your business

Why email marketing is important to your business

by | Oct 21, 2022 | Business, Digital Marketing, Email Marketing, Mailchimp

Email marketing is still alive and well, with over 12 billion emails sent every day. It’s not going anywhere. Email is a great platform for personalized messages to reach your customers and potential customers in their inboxes where they’re most likely to respond. In this article, you will learn why email marketing is vital to your business’ success, as well as how to get started with it if you haven’t yet!

Personalization.

Personalization is the key to getting your emails opened, clicked on and read. In fact, personalization has been shown to increase open rates by up to 80%.

It can also help you connect with your audience by showing them that you’ve taken the time to learn more about who they are as individuals.

Branding.

Email marketing is an effective way to build your brand.

It allows you to connect with customers and demonstrate that you care about their needs. By building a relationship with your audience, you’re creating trust and loyalty, which will allow them to feel more comfortable purchasing from you in the future.

This sense of trust and comfort can also help your business stand out from competitors who are trying to get noticed in this crowded market by using flashy ads, gimmicks or slogans that don’t really mean much for consumers (or even make them laugh). If a consumer trusts an email because it’s coming directly from someone within the company they know or has been recommended by someone they trust, then they’ll likely be more willing to give that particular business their attention than one whose only selling point is having a catchy tagline!

Customer retention.

Email marketing helps you keep in touch with your customers. You can send them deals or newsletters to remind them of your products and services. You can also use email marketing to get feedback from customers on what they like and don’t like about your business.

This is a great way for you to learn about which parts of your business are working well, so that you can improve them in the future!

Audience development.

Email marketing is a great way to grow your audience. Email is one of the most effective ways to engage with customers, especially if you want them to take action and buy something from you.

Email marketing is also a great way for brands to get their followers’ attention on social media platforms like Facebook, Twitter and Instagram. Social media marketing allows businesses to engage with customers in real-time conversations by posting updates about new products or services as well as sharing industry news that may be relevant for their followers/customers

Revenue.

Email marketing is also an effective way to generate revenue. For example, consider the following statistics from Case, who has conducted a study on email marketing:

  • Email is one of the most effective channels for generating revenue with each email campaign generating an average of $39 in sales.
  • On average, email marketing generates 126% more ROI than other channels like search engine optimization and social media marketing.
  • Email marketing can help you increase revenue by up to 200%.

Email marketing is important to your business because it still works, and it’s always growing and changing to be more effective for all sorts of businesses worldwide.

Email marketing is important to your business because it still works, and it’s always growing and changing to be more effective for all sorts of businesses worldwide.

Email marketing is still effective because it’s personal. The internet has made our lives easier in many ways, but one thing hasn’t changed: people like to feel special. Email gives you the opportunity to make each recipient feel like they’re receiving a message just for them, rather than part of a mass mailing list that could include anyone who shares their name or birthday.

Email marketing is growing because it’s so flexible. There’s no limit on how far your email campaign can go—or how many new leads it can bring!

Email marketing continues to change as technology advances year after year; however those changes are not always immediately noticeable by small business owners who depend on email campaigns as an integral part of their overall brand strategy.

And that’s it! I hope this article has helped you understand why email marketing is still so important to businesses today. We know that everyone seems to be talking about social media, but don’t forget about the power of personalized messages in your inbox. The best part of all? You don’t need anything fancy to get started with email marketing; just sign up for an account with any provider, start building your list now by adding contacts one at a time, then follow these tips outlined above when crafting your next message!