Here are your step by step instructions on creating an email campaign/newsletter in Mailchimp.
Firstly, log into your account.
Click on CREATE on the top menu
Click on EMAIL in the dropdown menu
If you are sending a one off email to your mailing list, you want to select REGULAR.
NAME your campaign, and click BEGIN
Click on TO, and select your list you’re emailing.
Click on FROM, and enter your details (email and name)
Click on SUBJECT, and enter your email subject.
Click on CONTENT and design your newsletter.
To design your newsletter
Select a template
Choose a template in the Content section of the Campaign Builder. The template you select will be the foundation of your design.
To select a template, follow these steps.
In the Content section of the Campaign Builder, click Design Email.
On the Template step, click the template you want to use. You can always go back later to switch templates.
Choose from Layouts (Featured and Basic), Themes, Saved templates, Campaigns, or Code your own to begin to design your campaign.
Add your content
After you choose a template, you’ll move on to the Design step of the Content section. Use content blocks to add and format text, upload images, link to files, and more. All templates show placeholder text and images to help you begin to design your campaign. Depending on the template you choose, you can add, delete, move, and replicate content blocks to create the look and feel you want.
Drag and drop content blocks
Our drag-and-drop editor allows you to duplicate, delete, and rearrange content blocks. Drag and drop a variety of content blocks into your layout and rearrange them to customize the look and feel of your campaign.
Add text
The best way to add text to your campaign is to type it directly into the content block editing pane. If you prefer to work outside of the campaign builder, copy and paste your content from a simple text editor, like Notepad or TextWrangler.
Avoid rich-text word-processing programs, like Word or Publisher. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on the editor toolbar to add your text.
If content has already been added to your campaign and you didn’t use the Paste as plain text option, or if content doesn’t update when you apply styling to your text, click Clear Styles and try again.
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Coming up with content for your social media can feel frustrating, but here are 5 content sources you can utilise to build your social media content.
One of the biggest failing you do in business is spending more time creating than sharing. You should be spending 20% creating and 80% sharing (and re-sharing) content. This is what all the great digital marketers and entrepreneurs are constantly saying.
Here are 5 ways you can utilise previous content you’ve created for your social media.
Previous content/posts
Keep copies of content and images from previous post and don’t be afraid to reuse them. Very rarely do people go through a business’ content from 2 years ago, therefore if it’s still relevant re-use it. Even content from 6 months ago is reusable, or last week. If you have a series of images you use for people to sign up to your mailing list, then re-use it at least once a week, and more if you’re posting more than once a day.
Blog content
Most blogs should have a call to action, which could be signing up to newsletters, booking in discovery calls, purchasing a product etc. Re-share your blogs, if relevant. Take snippets of the blog content or write an intro and add a call to action, such as click on the link for more, or you could share the whole blog. If you’re blog was an article of tips, just like this one, copy a tip and tell readers to click on the link for the more tips. Use different images for social media to re-share old blogs (if you’re not comfortable using the same image).
Expertise Categories
In business, we all have niche areas, and under our niches are categories we specialise in. For example: in my coaching business, I am a coach who specialises in intuition, alignment, boundaries, balance and boundaries. Therefore, I would share content around those 5 areas. As a project manager, I specialise in social media, newsletters, blogging, productivity/systems and online management. Again, I would share expertise content around these areas.
Testimonials / Feedback
Feedback sells, often when someone is searching for a new product or service, they check out what others have said about it. You might have testimonials on your website, in emails or have had awesome comments on your social media platform, use these to share with your audience. Feedback on your service are big sellers.
Hints of things to come
Entice your audience with some of the projects you’re working on, or perhaps the blog you’re writing about this week. Tease them with what is to come. Perhaps if you’re making a new product take a snippet image of it and ask them what they think it is.
It is okay to share and re-share your content. Don’t be afraid to do so.
If you’re making a branded quote for the week’s content, then why not make a whole heap of them for the next couple of weeks or months and save yourself time and effort. This is BULK acting.
Don’t be afraid to pre-plan your content, and then if additional items come up add them in. By pre-planning and scheduling your content it enables you not to feel so panicked that you haven’t posted anything or having come up with content.
If you’re struggling to create the time to manage your social media, then let’s chat about how I can help you manage this. Contact me today.
Many experts tell us it’s highly recommended that networking is the way to get your name out there. This is correct. However, for the business owner that can’t attend networking events in person for various reasons, here are some tips to help you network online.
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