by Anne Clark | Sep 20, 2025 | Business, Customer Journey
Too often I hear business owners say, “I want to grow my business” and then… silence. No clarity, no action plan, no roadmap. Wanting growth is one thing, but without a defined strategy or end goal, you are just wishing, not building.
So, let’s start with the obvious questions:
- How do you want to grow it? Is it through more sales of digital products, more coaching clients, or more service offerings?
- What funnels do you have in place to lead people to take those actions?
- How are you showing up so that people can actually find you?
We are not living in the movie Field of Dreams. You can’t just build it and expect them to come. Your job is to showcase, educate, and guide your audience toward the outcome you want them to take. Assuming people just “get” what you want them to do only leads to one thing: disappointment.
Think of Your Business Like a Street Map
Picture your business as a map. You know the destination you want to reach, but there are many routes to get there. You need to create and support those different pathways so that your customers can safely arrive where you want them to go.
For example:
- A coach says they want more clients but only posts randomly on Instagram. Without a funnel, the posts lead nowhere, so bookings stay flat.
- A digital product creator spends weeks building a gorgeous sales page, but never runs ads, creates emails, or shares it with their audience. No one buys because no one knows it exists.
Both had destinations, but no clear routes to get there.
This is a Customer Journey
Your customer journey is not a straight line. You need to ask:
- Where are they coming from?
- What pain point or problem are you solving?
- How will you show them you are the expert they need in their life?
Once they arrive, what happens next? Do they continue with you? Do they step away and return later? What points of the journey keep them connected to you?
The more clearly you can picture their journey, the more you can design and nurture those touchpoints. This is what keeps people supported and talking about you to others.
Start Mapping Today
Here are three steps to get you moving right now:
- Define your growth goal — Do you want more clients, more digital product sales, or more visibility?
- Map your funnel — What lead magnets, offers, or pathways exist to guide people to your goal?
- Show up consistently — Choose how and where you will educate, guide, and attract the right people.
Growth Comes From Relationships
Remember, your focus should not always be on chasing new customers. Your existing clients are your biggest asset. I have built much of my business through referrals because I always aim to go above and beyond. People remember that.
Sometimes the journey does not unfold the way we desire, and that is okay. Every experience is an opportunity to refine the path and make sure it works for you, not against you, moving forward.
The truth is simple. You cannot grow your business if you don’t have a strategy or an end goal. Define the path, nurture the journey, and show up as the guide your customers need.
FREE Customer Journey Mapping
👉 Download a copy of my new ebook & workbook on Customer Journey Mapping to help you visualise, design, and refine your own business roadmap. It will walk you through how to map your customer’s journey from start to finish so you can grow with clarity and purpose.
by Anne Clark | Aug 5, 2025 | Business, Spiritual Entrepreneurs, Spirituality
Letting go of a client is never easy, especially when you pour your heart into your work and take pride in delivering to a high standard. But sometimes, the hardest decisions are the most necessary ones.
This wasn’t a decision I made lightly. In fact, I fought with both my head and my heart over it. I wanted to finish the project. I wanted to honour my commitment. I wanted to maintain my professional integrity. But I also couldn’t ignore how their energy was beginning to compromise mine.
Their constant pressure and lack of space for creativity started creeping into every part of my process. Instead of collaborating, they hovered. Instead of trusting, they micro-managed. And instead of flowing, I found myself second-guessing every step, doubting my capabilities, and even, uncharacteristically, making mistakes.
That’s not me. I’ve built my business over the past 14 years by being the calm, confident one behind the scenes. The one who delivers, creates, and supports with integrity and clarity.
And yet, I was shrinking.
Looking back, the signs were there early. I saw them. I felt them. But I talked myself out of them because this client came through a referral from someone I truly admire. So I ignored the red flags, and that’s on me.
Working with them felt less like a professional partnership and more like being stuck in a chaotic dating scenario where one person is so desperate to make it work, they bulldoze everything in their path. They threw every possible idea at me with no real strategy. They wouldn’t take my advice, even though I’ve been doing this a long time. Their words didn’t match their actions. And instead of co-creating, they had me doing everything—messaging, content, strategy, you name it. That’s not what I was hired for, and I’m not an expert in their field. I’m an expert in mine.
Still, I showed up. I delivered. I researched. I stretched myself. I gave them my best.
And yet, it wasn’t enough for them.
The turning point? I woke up one morning and didn’t want to start work on my own business.
That was the moment I knew something had to change.
Because I love what I do. I’ve worked long, hard hours over the past 14 years, but I’ve never resented it. I’m fuelled by passion, purpose, and the amazing people I get to support. But this one client was dimming that light, and worse, they were affecting how I showed up for the clients I do love working with.
So I chose me. I chose my energy. I chose my business.
I let them go.
And here’s what I’ve learned (or rather, relearned): Your energy is your most valuable business asset. You can’t do your best work in an environment that doesn’t feel safe, aligned, or respectful. And no amount of money, referral, or obligation is worth sacrificing your peace for.
If you’re a service provider reading this and you’re stuck in a client relationship that makes you feel small, compromised, or creatively blocked, this is your permission slip.
You can be professional and still protect your peace. You can be committed and still draw a line. You can love what you do and still choose to walk away.
And most importantly, you can always choose you.
by Anne Clark | Jul 8, 2025 | Business, Online Business Manager
If you’re anything like most purpose-driven business owners, you don’t have a shortage of ideas.
You have notebooks full of them
Sticky notes on the wall
Voice notes on your phone
Late-night bursts of creativity that feel like downloads from something bigger
But here’s the thing.
Ideas are easy.
Execution is what moves the needle.
And no matter how inspired an offer is, if you don’t have a plan to bring it to life, it becomes just another brilliant idea gathering dust.
The Idea Loop That Keeps Entrepreneurs Stuck
I see this constantly.
A client has a huge vision. They’re lit up by the potential. They map out a course, a membership, a launch or a funnel in a moment of inspiration — then hit a wall.
Life gets busy
Tech becomes overwhelming
The energy dips
The idea gets shelved
Three months later, they’re inspired again. But the same cycle repeats.
It’s not that they aren’t capable. It’s that they’re trying to do too much alone — and without structure, even the most aligned offer can become a source of frustration.
What Changes When You Have a Plan (and a Partner)
When you have the right support, things move differently.
You go from:
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Wondering what to prioritise to having a mapped-out plan
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Spinning your wheels in tech to launching with confidence
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Sitting on offers for months to selling with structure and soul
I’ve walked beside clients who had a dozen half-finished projects
Together, we brought them to life — one clear, strategic, aligned step at a time
And the shift wasn’t just in output
It was in energy
In clarity
In ownership
Ask Yourself This Before You Start Something New
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Am I clear on how this offer fits into my bigger business model?
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Do I know the exact steps needed to bring it to life?
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Who is helping me move from vision to completion?
If you don’t have those answers, you don’t need another offer.
You need a plan.
And possibly a partner to walk beside you through it.
Ready to Turn Your Ideas Into Income?
I help business owners who are overflowing with ideas but under-supported in execution.
We map your vision.
We build the steps.
We move it into the world — sustainably and strategically.
Because you weren’t meant to hold it all alone
And your best ideas deserve to be seen, not just scribbled in a notebook
If that’s where you’re at, I’d love to connect.
by Anne Clark | Jul 7, 2025 | Business, Digital Marketing, SEO, Social Media
If you’ve ever felt like your Instagram content was trapped in a social media black hole, seen only by your followers and maybe their dog if you were lucky, this news is about to change the game.
As of 10th July 2025, Instagram is officially allowing search engines like Google to index public posts. That’s right. Your reels, carousels and captions are no longer just Insta eye-candy. They’re now powerful, searchable assets that can boost your SEO and expand your visibility outside the app.
Here’s everything you need to know about this important update, why it matters for your business, and what you can do to make the most of it.
So, What Changed?
Instagram has finally joined the SEO party. Previously, content on Instagram wasn’t indexed by search engines. If someone Googled your niche, your brilliant reel on “How to Align Your Business with the Moon Cycle” wouldn’t appear unless it had been repurposed into a blog or YouTube video.
Now, if your Instagram account is public, your posts may show up in Google search results, helping new audiences discover your content, offerings and unique magic, all without needing to be on the app.
This is a big deal, especially for service-based businesses and spiritual entrepreneurs who rely on organic marketing and word of mouth.
Why Does This Matter for Your Business?
Because visibility equals opportunity. And now your Instagram content is working double-time for you. Here’s how:
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Increased discoverability: Potential clients can now find you through a simple Google search, not just through hashtags or the Instagram algorithm.
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More leads: Strategic content can attract dream clients looking for what you offer, without needing to pay for ads.
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Better ROI: That beautiful carousel you spent hours designing is now an SEO asset, not just a scroll-and-forget post.
7 Ways to Optimise Your Instagram for SEO
If you’re already creating content, you’re halfway there. Now let’s make sure it’s Google-friendly.
1. Use Keywords in Captions
Google is a keyword engine. Use the exact phrases your ideal client might be typing into search, such as “naturopath for women’s hormones” or “how to start a spiritual business.”
Pro tip: Front-load your captions with keywords and write them in a way that sounds like you’re answering a search query.
Ready to Get Found by the Right People?
Download your free copy of
"The Soul-Led Business Owner’s Guide to SEO in 2025"
✅ Learn how SEO actually works
✅ Get step-by-step strategies tailored for heart-led businesses
✅ Discover how the new Instagram update affects your visibility
✅ Start attracting aligned clients organically
This is your sign to stop hiding. Let’s make Google your ally.
2. Customise Your Alt Text
Instagram allows you to manually add alt text to images. This helps with accessibility and now also functions as an SEO signal.
For example, write “Crystal grid for abundance intention setting – spiritual entrepreneur tools” instead of “Image of crystals.”
3. Name Your Image Files Before Uploading
Instagram stores the original file names. If you’re uploading from desktop, rename your image files before posting. Something like “breathwork_tips_for_business_owners.jpg” is more effective than “IMG_8495.jpg”.
4. Choose Niche Hashtags
Generic hashtags like #healing or #businesscoach are overly broad. Use specific, long-tail hashtags that include keywords, such as #AkashicRecordCoach or #SoulLedSystems.
5. Create Shareable, Evergreen Content
Google favours timeless content. Think educational carousels, tips and how-tos over trendy quotes or one-off memes.
A carousel titled “How to Create Aligned Systems for Your Spiritual Business” will have a much longer shelf life and more SEO traction than “Feeling Cute Might Delete Later”.
6. Repurpose Blog Posts into Reels and Reels into Blogs
Now that both blogs and Instagram content can rank on Google, they can support each other. Use your blog content to inspire carousel posts, and your high-performing posts to inspire new blog topics.
7. Link Instagram in Your Website and Newsletters
Build a connected web of content by linking your Instagram in your blogs, newsletters and email signature. The more connected your digital assets are, the more authority Google gives to your brand.
A Few Things to Keep in Mind
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Only public profiles are eligible to have content indexed by Google
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Not every post will be indexed right away. It will take time
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Stories, DMs and private content will remain private
This update is an incredible opportunity, especially for those who want their content to work smarter. Your Instagram profile is no longer just a portfolio. It is now a legitimate SEO asset.
If you’re already creating thoughtful content, a few simple tweaks can turn your Instagram into a tool that not only engages but attracts.
If you would love support in aligning your content strategy with this new visibility upgrade, I would love to help. That’s what I do best.
Reach out to talk about optimising your content for search and soulful impact.
Ready to Get Found by the Right People?
Download your free copy of
"The Soul-Led Business Owner’s Guide to SEO in 2025"
✅ Learn how SEO actually works
✅ Get step-by-step strategies tailored for heart-led businesses
✅ Discover how the new Instagram update affects your visibility
✅ Start attracting aligned clients organically
This is your sign to stop hiding. Let’s make Google your ally.
by Anne Clark | Jul 1, 2025 | Business, Online Business Manager
When clients are ready to scale their business, they aren’t looking for someone to just “help out.”
They’re looking for someone they can trust with their vision
Someone who thinks ahead
Someone who can lead, manage and execute — without needing constant direction
They’re not hiring for tasks.
They’re hiring for outcomes.
And the difference between being hired as support versus being seen as a trusted partner comes down to more than skillset.
It comes down to presence, ownership and energy.
High-Level Clients Want More Than a To-Do List Ticker
Let’s get clear on what premium clients are actually looking for when they hire someone to work alongside them in their business:
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Proactive Communication – They don’t want to chase updates. They want someone who anticipates needs and keeps things moving.
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Strategic Thinking – They value input. They want someone who can refine ideas, not just implement them.
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Trust and Discretion – They need to feel safe handing over access, ideas and responsibility.
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Energy Alignment – They want to feel like you get them. Not just in process, but in presence.
When someone is hiring at a high level, it’s never just about what you do — it’s about how you show up.
From Task-Doer to Trusted Partner
I’ve worked with clients who have said the same thing over and over again:
“I just need someone I don’t have to manage.”
That’s not a small ask — but it is the standard when someone is ready to invest at a premium level.
It means you walk in with clarity
You make decisions when they can’t
You hold the thread of their business when they are in client mode, parenting mode or resting mode
That’s what builds long-term relationships.
That’s what makes you irreplaceable.
If You’re Ready to Attract High-Level Clients, Ask Yourself:
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Am I showing up as a leader in the spaces I want to be hired?
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Do I take initiative in every part of my client experience?
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Can I confidently support the backend and the big picture?
Premium clients are not just buying your time.
They are buying certainty.
Want to Be That Person for Your Clients?
If you’re building a business that delivers more than checklists
If you want to stand beside your clients as a true partner
Or if you are that client and need someone to step into your business with that level of care and skill — let’s connect
Because the people who are ready to go to the next level are looking for someone who already operates from that level
Not someone they need to train up to get there
And if that’s you, I’m ready when you are.
by Anne Clark | Jun 27, 2025 | Business, Digital Marketing, Online Business Manager, Spiritual Entrepreneurs
Digital Marketing Strategies That Actually Work: How to Grow Your Business Online Without Wasting Time
Let’s be real — digital marketing can feel like a giant jigsaw puzzle with too many pieces. One minute you’re hearing about algorithms and the next, someone’s telling you to post three Reels a day and become besties with your email list.
Overwhelming? Absolutely.
Doable? Totally — once you know what matters.
Digital marketing is no longer a “nice-to-have” — it’s the beating heart of how modern businesses connect, convert and grow. Whether you’re brand new or just ready to level up, this guide will walk you through the essentials in a clear, no-fluff way.
Let’s dive into digital marketing that actually drives results (without driving you crazy).
Why Digital Marketing Is a Big Deal
Everyone (and we mean everyone) is online. Your dream customers are scrolling, searching, tapping and double-tapping their way through content every day — and they’re looking for brands and businesses that get them.
That’s where digital marketing shines. It helps you:
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Show up in the right place at the right time
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Build genuine relationships
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Track what’s working so you can tweak as you grow
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Reach more people without breaking the bank
And unlike old-school marketing, you can actually see what’s working in real time. From traffic and clicks to sign-ups and sales — it’s all measurable.
Meet the Digital Marketing Dream Team
Here’s a breakdown of the main players in your marketing toolkit — and why they matter.
✨ SEO (Search Engine Optimisation)
Get found on Google by the people who are already searching for what you offer. It’s all about using the right keywords, writing great content and making sure your website plays nice with search engines.
Content Marketing
This is your chance to shine. Blog posts, videos, podcasts, freebies — content lets you educate, inspire and connect with your audience without being salesy.
Social Media
Whether you love Reels, lives or just want to post once a week — social media helps you build a community, show your personality and grow brand awareness.
Email Marketing
Your email list is pure gold. It’s the one space where you own the audience and get to show up directly in someone’s inbox. Use it wisely and it will love you back.
PPC (Pay-Per-Click)
If you do want to dip your toes into paid advertising, PPC lets you run highly targeted ads on search engines or social platforms. Great for a traffic boost when used strategically.
Set SMART Goals (Not Just Vague Intentions)
Before you jump into posting, planning or creating, pause and get clear. Your digital marketing will only work if it’s anchored in solid goals.
Think SMART:
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Specific: “Grow my Instagram by 500 followers” not “get more followers”
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Measurable: Use data to track progress
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Achievable: Keep it realistic for your time, skills and budget
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Relevant: Tie goals back to your bigger business mission
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Time-bound: Give yourself deadlines (and maybe a reward when you hit them)
Building a Digital Strategy That Doesn’t Suck
Here’s your roadmap to creating a strategy that’s intentional, creative and effective.
1. Know Your People
Who are you talking to? What are they struggling with? What lights them up? Create a clear picture (aka buyer persona) and write for that person — not everyone on the internet.
2. Do Keyword Research
Find out what your ideal client is searching for. Use tools like Ubersuggest or Google’s Keyword Planner to find terms you can use in your blogs, site and content.
3. Create Value-Driven Content
Whether it’s an email, an Instagram post or a video — every piece of content should serve a purpose:
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Solve a problem
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Share a story
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Inspire action
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Build connection
4. Use Social Media Intentionally
You don’t need to be everywhere. Pick 1–2 platforms you enjoy and show up consistently with value, personality and purpose. Plan ahead with a content calendar so you’re not scrambling every day.
5. Send Better Emails
No more “Hey there” and ghosting your list. Segment your audience, personalise your emails and send stuff they’d actually want to read.
6. Explore Paid Ads (If It Feels Right)
Once you’ve got a solid organic foundation, consider using Facebook or Google Ads to amplify your reach. Start small, test often and track what’s working.
Track What Matters
If you’re not measuring, you’re guessing. Use tools like:
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Google Analytics (track website traffic and behaviour)
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SEMrush or Ubersuggest (SEO insights)
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Mailchimp or ConvertKit (email open and click rates)
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Hootsuite or Later (social media scheduling and performance)
Look at what’s driving results and double down on what’s working.
Digital marketing doesn’t have to feel like a full-time job
Digital marketing doesn’t have to feel like a full-time job (even though it could be). When done well — and with intention — it can become the engine that fuels your visibility, connection and income.
Start where you are. Use what you have. Focus on real connection over perfection.
And remember — it’s okay to experiment and evolve.
Not sure where to begin? Book in for a chat and let’s talk about your business goals, what’s working and where we can optimise your digital presence.
