Christmas and New Year’s are great times for us to switch off and reflect on the year we’ve had. It’s also an equally important time to break from the ‘norm’ that is our day to day busy lives. It can feel daunting that we know need to switch off but not necessarily sure how or what we can do to help us achieve this. (more…)
What are landing pages and why do businesses use them?
A landing page allows you to create a page focusing on an offer that your target audience wants. As a landing page is created only specifically for content of ‘value’ to your audience, it captures all relevant information on that page and avoids your target market getting distracted by other pages on your website.
How many times have you landed on a website and gone to do something specific and ended up somewhere completely different, because you were distracted by other areas of the website. A landing page helps eliminate those distracts for your audience.
Landing Pages and Mailchimp
Mailchimp help support small businesses, especially with low budgets and offer some of their amazing features under their free option level, and more premium features on their paid levels.
Landing pages are great for building a buzz on products, or getting a key message out to your audience.
Mailchimp had templates to cater to some of the following:
How to set up your Mailchimp landing page
Sign into your Mailchimp account
Click on the CREATE dropdown menu button
Click on LANDING PAGE
Name your landing page AND select the AUDIENCE group the landing page will be directing sign ups to.
Click the BEGIN button
You will now land at the following page.
SELECT A TEMPLATE you want to use. You can edit any template, so choose the one that is a style you like. Look at the names of the templates, which will help give you an indication on what they’ll achieve for you. For this example I have selected GROW YOUR LIST blank template.
Click on the LOGO to add your logo (or header image if desired)
EDIT YOUR TITLE
Add in your ‘pitch’ for your audience. You can edit the style and colours etc on the right hand side, just as you would in a campaign (newsletter) creation.
CLICK ON THE SIGN UP FORM SECTION
On the right hand side are the options to show what you can include. Eg: You can add FIRST NAME and you can make it a required field.
You can also adjust your button words SUBSCRIBE
To adjust the style of the SIGN UP FORM, click on the middle tab called STYLE.
Once finished click SAVE & CLOSE.
TO ADD YOUR BACKGROUND, click to the MAIN MENU and click on DESIGN tab and then PAGE, this will allow you to add your background image or colour.
If at any stage you want or need to change any section of your landing page, you can do so through this page.
TO REMOVE THE MAILCHIMP LOGO at the footer of the landing page and privacy information, you need to have a paid account, and you can simply click the option off.
If at any stage you want to PREVIEW your landing page, you can click PREVIEW on the top right hand side of your Mailchimp page.
Once you are happy with your landing page, click SAVE.
Now you need to give your page a TITLE.
You can add a custom URL. You can connect it to your website, however this is a high paid level.
You can add your website address and landing page name to it, as shown below.
Once completed, CLICK ON PUBLISH.
Your landing URL link is now available for you to copy and use.
Yes, everyone is promoting their 2020 plans and they’re implying you should already have done yours. YIKES! The reality is, time escapes us, business get ridiculously busy this time of year and someone keeps stealing the hours. Probably that cheeky elf on the shelf!
Is it gonna cost your business massively if you don’t have it done ‘yesterday’. Possibly not.
Let’s explore how you can get it done and survive without having to work 24 hours a day for the rest of 2019.
Identify what is urgent
If you have projects or launches happening in January or February. These should already be underway in your planning. If not, breathe. It’s still doable. Write a list of what MUST be done, mark off what you must do and then hire a team to help you get the rest sorted.
Leave everything else that isn’t urgent until the new year.
Switch off, it helps will help you switch on again
If you’re stressed and under the pump, you are not going to be able be creative with business ideas for 2020, nor are you going to have the energy to think that far ahead.
Take at least a week off over the Christmas period so you can recharge and relax. Often when we are away from our day to day business, the best ideas come and our creativity starts to reignite.
You’ve worked hard, you do deserve the break.
Book in a date
Righto! You need to get 2020 sorted. Book a date with yourself to work on the year ahead, mapping out what needs to be done and what you want to do.
Spend your time focusing on these key elements:
- What you want to achieve by the end of the year
- What you need to achieve it (coach to support you and help you map it all out, a project manager or virtual assistant to help you implement it and so forth)
- What is going to help you make money faster, in order to fund your other ideas.
Make a commitment to yourself through 2020 to start checking in monthly on how you’re going. Join a mastermind to be held accountable, or if you want something more personal work with a coach 1:1.
Lock in regular time to work ON your business not in it.
Build the team
Don’t hold yourself back with pre-conceived ideas that you need to have LOTS of money to start hiring a team to help you get things done. When you suddenly start freeing your time to work ON your ideas and in your genius zone you start to achieve results and more money.
And the trick is to ask for a quote so you are not caught off guard with a price. If you want to engage someone regularly to support your business, talk about locked in monthly retainers. Win win for you and them!
It’s important to remember, that you can achieve it and it really doesn’t have to be done yesterday. 2019 was a hard year for many, and you need to rest and rejuvenate yourself in order to have a cracking 2020.
Your first step was reading this post, your second step is to booking a chat with me to see how we can make it happen to get the result you want to achieve.
2020 is going to be your year. So let’s make it happen.
Here are your step by step instructions on creating an email campaign/newsletter in Mailchimp.
Firstly, log into your account.
Click on CREATE on the top menu
Click on EMAIL in the dropdown menu
If you are sending a one off email to your mailing list, you want to select REGULAR.
NAME your campaign, and click BEGIN
Click on TO, and select your list you’re emailing.
Click on FROM, and enter your details (email and name)
Click on SUBJECT, and enter your email subject.
Click on CONTENT and design your newsletter.
To design your newsletter
Select a template
Choose a template in the Content section of the Campaign Builder. The template you select will be the foundation of your design.
To select a template, follow these steps.
- In the Content section of the Campaign Builder, click Design Email.
- On the Template step, click the template you want to use. You can always go back later to switch templates.
Choose from Layouts (Featured and Basic), Themes, Saved templates, Campaigns, or Code your own to begin to design your campaign.
Add your content
After you choose a template, you’ll move on to the Design step of the Content section. Use content blocks to add and format text, upload images, link to files, and more. All templates show placeholder text and images to help you begin to design your campaign. Depending on the template you choose, you can add, delete, move, and replicate content blocks to create the look and feel you want.
Drag and drop content blocks
Our drag-and-drop editor allows you to duplicate, delete, and rearrange content blocks. Drag and drop a variety of content blocks into your layout and rearrange them to customize the look and feel of your campaign.
The best way to add text to your campaign is to type it directly into the content block editing pane. If you prefer to work outside of the campaign builder, copy and paste your content from a simple text editor, like Notepad or TextWrangler.
Avoid rich-text word-processing programs, like Word or Publisher. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on the editor toolbar to add your text.
If content has already been added to your campaign and you didn’t use the Paste as plain text option, or if content doesn’t update when you apply styling to your text, click Clear Styles and try again.
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