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Anne Clark
20 Google Hacks To Get The Effective Search Results

20 Google Hacks To Get The Effective Search Results

by | Nov 20, 2023 | Business

Did you know that approximately 99,000 search queries are processed by Google every second, resulting in about 8.5 billion searches daily and roughly 2 trillion global searches annually. Given that the average individual conducts 3 to 4 searches daily, it can be inferred that hundreds of millions of people use Google each day. However, finding those accurate tangible results can be at times challenging.

Here is a list of 20 Google search hacks that can help you get more effective results:

  1. Exact Phrase: Use quotes to search for an exact phrase. For example, “climate change effects”.
  2. Exclude Words: Use a minus sign (-) before a word to exclude all results that include that word. For instance, jaguar -car.
  3. Site-Specific Search: Use “site:” to search within a specific website. Example: site:nytimes.com economy.
  4. Related Sites: Use “related:” to find sites similar to one you already know. E.g., related:time.com.
  5. File Type: Search for specific file types with “filetype:”. For example, climate report filetype:pdf.
  6. Wildcard Search: Use an asterisk (*) as a placeholder for any unknown or wildcard terms. E.g., “largest * in the world”.
  7. Search Within a Range: Use two dots (..) to convey ranges. Example: smartphone $200..$500.
  8. Definitions: Use “define:” to get the definition of a word. E.g., define:philanthropy.
  9. Cache: Use “cache:” to view the most recent cached version of a webpage. Example: cache:bbc.com.
  10. Specific Location News: Use “location:” to find news related to a specific location. Example: election location:Canada.
  11. Weather: Type “weather” followed by a location to get the current weather. E.g., weather Paris.
  12. Stock Information: Type the stock symbol to get real-time stock information. Example: AAPL.
  13. Calculator: Use Google as a calculator by typing in equations. E.g., 15% of 300.
  14. Time Zones: Type “time in [location]” to see the current time in a specific location. Example: time in Tokyo.
  15. Flight Status: Type the airline and flight number to get flight status. Example: AA 120.
  16. Sunrise and Sunset: Type “sunrise” or “sunset” followed by a location to find out times. E.g., sunrise New York.
  17. Convert Units: Use Google to convert between different units. Example: 10 dollars in euros.
  18. Search History: Use “my searches” to see your recent search history if you’re logged in.
  19. Specific Date Range: Under ‘Tools’, you can select a specific date range for more timely results.
  20. Advanced Search: Utilize Google’s Advanced Search for more detailed searching, accessible at the bottom of the search settings.

These hacks can significantly improve the precision and efficiency of your searches on Google.

50 motivational quotes to kick off your Mondays

50 motivational quotes to kick off your Mondays

by | Sep 25, 2023 | Business

Suffering a bit of Monday-i-tis! Look no further here are

50 motivational quotes to kick off your Mondays!

1. “Mondays are the start of the workweek which offers new beginnings 52 times a year!” – David Dweck
2. “Monday is a fresh start. It’s never too late to dig in and begin a new journey of success.”
3. “Your Monday morning thoughts set the tone for your whole week. See yourself getting stronger, and living a fulfilling, happier, and healthier life.”
4. “Do not wait; the time will never be ‘just right.’ Start where you stand.” – Napoleon Hill
5. “Success is to wake up each morning and consciously decide that today will be the best day of your life.” – Ken Poirot
6. “To be successful, the first thing to do is fall in love with your work.”
7. “Mondays are a lot like getting fat. They make you feel sad, sometimes angry and there is not much scope for liking either fat or Mondays for any reason.” – Garry Moll
8. “Believe on Monday the way you believe on Sunday.” – Rita Schiano
9. “Either you run the day, or the day runs you.” – Jim Rohn
10. “People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” – Zig Ziglar
11. “With the new day comes new strength and new thoughts.” – Eleanor Roosevelt
12. “Candy is nature’s way of making up for Mondays.” – Unknown Author
13. “You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.” – George Lorimer
14. “The future depends on what you do today.” – Mahatma Gandhi
15. “This is your Monday morning reminder that you can handle whatever this week throws at you.”
16. “Mondays are the potholes in the road of life.” – Tom Wilson
17. “The only way to do great work is to love what you do.” – Steve Jobs
18. “The biggest thrill wasn’t in winning on Sunday but in meeting the payroll on Monday.” – Art Rooney
19. “Your passion is waiting for your courage to catch up.” – Isabelle Lafleche
20. “Monday is just a reminder that the weekend has past and there are only a few more days before another weekend gets here.”
21. “The start of your week sets the tone for the rest of it. Start strong and positive!”
22. “Every Monday is a chance to start a new fabulous week. Embrace it!”
23. “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” – Mark Twain
24. “The road to success is dotted with many tempting parking spaces.” – Will Rogers
25. “A ship is always safe at shore but that is not what it’s built for.” – Albert Einstein
26. “The future is created by what you do today, not tomorrow.” – Robert Kiyosaki
27. “The only limits you have are the limits you believe.” – Wayne Dyer
28. “Turn your obstacles into opportunities and your problems into possibilities.” – Roy T. Bennett
29. “Don’t watch the clock; do what it does. Keep going.” – Sam Levenson
30. “You have within you right now, everything you need to deal with whatever the world can throw at you.” – Brian Tracy
31. “Don’t let what you cannot do interfere with what you can do.” – John R. Wooden
32. “Believe you can and you’re halfway there.” – Theodore Roosevelt
33. “Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.” – Francis of Assisi
34. “Every accomplishment starts with the decision to try.”
35. “Mondays are a good day to make statements, not Friday.” – Ernie Els
36. “Monday won’t be so gloomy if you believe that something good is always bound to happen.”
37. “New beginnings are often disguised as painful endings.” – Lao Tzu
38. “Today, you are you that is truer than true. There is no one alive who is youer than you.” – Dr. Seuss
39. “Be so good they can’t ignore you.” – Steve Martin
40. “Attack Monday with enthusiasm, laughter, thousands of smiles and cheerfulness.”
41. “Success means doing the best we can with what we have.” – Zig Ziglar
42. “Our greatest glory is not in never falling, but in rising every time we fall.” – Confucius
43. “Life is 10% what happens to us and 90% how we react to it.” – Charles R. Swindoll
44. “Wake up on Monday and start your day with a lot of awesomeness and you will get happiness back.”
45. “It’s not about perfect. It’s about effort.” – Jillian Michaels
46. “The man on top of the mountain didn’t fall there.” – Vince Lombardi
47. “It’s Monday. Get a new perspective. Whatever obstacle you’re facing, it’s not permanent.”
48. “Monday is the day to be back at your passion. Turn your dreams into goals. Action them into reality.”
49. “Success is liking yourself, liking what you do, and liking how you do it.” – Maya Angelou
50. “Monday is a great for becoming too busy to die.” – Roy Station

Remember, motivation is what gets you started, but habit is what keeps you going. Make every Monday count!

How your business can grow its returns with email marketing

How your business can grow its returns with email marketing

by | May 8, 2023 | Business, Customer Service, Digital Marketing, Email Marketing, Mailchimp

Email marketing gives you immediate access to your audience by allowing you to send your content directly to their inboxes, which can lead to increased conversions and brand loyalty.

According to research email marketing has the highest return on investment than any other form of digital marketing.

Here are some best practices for using email marketing in your business:

The first step is to build a list.

You can’t market to anyone if you don’t have their contact information, and the best way to do that is by building an email list.

You want to develop an offering of some form that entices your target market to subscribe to your list. For example; a retail store may offer a discount on their first purchase, and service-based business might offer something that showcases their expertise and gives their audience a sample of how their services will benefit them. Give a solution to the most common problem your target market may have.

Send emails with personalized content that engages your readers.

Personalised content

  • is more effective,
  • helps build a relationship with customers, and
  • helps you stand out from competitors.

Personalised emails are more likely to be read and acted upon by your customers, which can increase customer satisfaction levels if used appropriately.

Automate where possible

When someone signs up to your mailing list, create an automation where you welcome them and introduce your business and services in more detail so they can get to know you.

Some kinds of automation you can also add that have great ROI (return on investment) are

Anniversary or birthday emails – make your audience feel special. Sending a birthday or anniversary email is a wonderful way to make a customer feel special. You can add an incentive for them to buy products as part of their birthday wishes, for example: when they spend $50, they will receive a birthday gift valued at $30.

Abandon Cart or Recovery emails – often people can get distracted on a website and forget to finish their purchases, a simple email saying you held their items for them can see purchases completed.

Some interesting statistics on abandoned cart emails by Moosend

  • A staggering average of 69% of online carts are being abandoned by users 
  • 45% of cart abandonment emails are opened; 21% of all are clicked on, while 50% of the users clicked purchase. 
  • Shipping-related reasons contribute to over 60% of carts being abandoned. 
  • Setting up an automated cart abandonment email is a great way to lower your cart abandonment rates.
  • Offer free shipping to really boost the conversion of your cart abandonment emails.

Perhaps incorporating free shipping more regularly in your marketing offers could be a great conversion for your business, obviously, you would have set guidelines around this such as minimum spend amount, or limited time offer. 

Consistency

Send out a regular newsletter is important, this can be weekly, fortnightly or monthly. Consistency is key. Your target market has given you permission to be able to email them, so don’t allow this opportunity to be missed. Life gets busy, so being consistent is a gentle way of reminding your audience you are still there if they need you!

Content

Make sure your content is valuable to your audience. It’s a privilege that they’ve allowed you to email them directly, so treat them with that same respect. Where possible throughout your content, don’t be afraid to insert their first name.  

When creating your newsletter, create the value of sharing your content and showcasing your expertise.  

Whilst we have AI here to help you along, only YOU can make it a personal experience for your audience. 

Need Help?

If you’re feeling overwhelmed by the whole process, then feel free to reach out to me for assistance. Creating opt-in, automations, funnels and newsletters is one of my specialities.

Some wise words for you

David Newman says “Email has an ability many channels don’t: creating valuable, personal touches—at scale.”

Ramsay Leimenstoll says “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”

Ann Handley says “Make the customer the hero of your story”

Karl Murray says “Focus on growing your list all the time as newer subscribers are more engaged, adding to healthier open rates and ROI.”

12 tips to deal with time sensitive tasks

12 tips to deal with time sensitive tasks

by | Apr 5, 2023 | Business

Always leaving things to the last minute?
Struggling to meet those time sensitive deadlines?
Sick of sweating over it all?
Constantly wishing you’d organized your sh*t earlier?

Do these questions sound like you?

Time to change.

All successful and strategic businesses are not working in the NOW, they are actually months and some even a year ahead. Whilst we might be in the current year, successful businesses are already working on their products and services for next year.

For most businesses, trying to get ahead isn’t always as easy as it seems. And constantly facing time sensitive deadlines can be a repetitive cycle.

Here are 12 tips for what you can do when trying to meet those time-sensitive deadlines.

  • Backward Planning – Work from your deadline backward to identify how much time you have to get tasks done (realistically).
  • Buffer Time – Bring your internal deadline forward so you can allow more time to review and address any errors or missed components.
  • Break it down – List down all tasks in the project that need to be done.
  • One step at a time – Do not try to do everything at the one time as it will just lead to disaster. You will achieve more and have great progress completing one task at a time.
  • High priorities first – Identify which tasks you have are the highest priorities, and do those ones first.
  • Delegate – Determine what tasks can be delegated or outsourced, so you can focus on the important priorities.
  • Support and Expertise – Bring in support or experts to address key areas outside of your skill set.
  • Communicate – Keep communication strong with your team on what needs to be done and who is responsible for what. Maintain communication throughout the project so everyone is aware of where things are at. Use project management tools such as ASANA, Evernote or Basecamp to have a central communication point.
  • Focus – Focus on one section at a time.
  • Time – Ensure you block out adequate time to complete each task.
  • Commitment – Make sure you have not overcommitted.
  • Feedback – Take the time to get feedback from all those involved, including the client. This will enable you to learn and grow for the next deadlines.

Never be afraid to ask for help when meeting a deadline. You always want to make sure you are delivering to your client’s expectations. And always follow them up to ensure everything they need has been presented and ask if they have any questions for you.

How To Create A LinkedIn Newsletter

How To Create A LinkedIn Newsletter

by | Jan 11, 2022 | Business, How To

Linkedin introduced in 2021 a new great function to create a newsletter to connect regularly with your target market and connections. In this article, I am going to step you through what to do and how to create a LinkedIn Newsletter. 

Before you start crafting your newsletter, you need to activate your account to creative mode.

Setting your profile to creator mode

To activate your profile to Creator Mode.  

To do this simply,

  1. Log in to your LinkedIn profile
  2. Click on your profile
  3. Scroll down to the Resources section
  4. You will see Creator Mode as the first option, click this to ON.

Setting up your Newsletter

Newsletters are created in LinkedIn via your Write Article post options.

When you are creating it the first time, you will need to set up your Newsletter first.

To do this,

  1. Go to your profile overview feed
  2. Click on Write Article
  3. You will see a button called ‘Create Newsletter’, click this button
  4. Create your Newsletter title (please note you can change this at any time)
  5. Select how often you will publish your newsletter.
  6. Add your newsletter description
  7. Upload an image for your newsletter (would recommend profile headshot for better audience connection)
  8. Make sure have ticked the box for Invite my connections and followers to subscribe, and
  9. Make sure you have ticked the box Subscribe me to my newsletter.

Writing your content

Now that your newsletter is set up, you can start writing your content.  This is done through the Write article feature.

Now that your newsletter is set up, you can start writing your content.  This is done through the Write article feature.

If you need to change your Newsletter name or image, when you click into the Write article section, you will see an editing pen and word so you can make the edits there. 

Simply write your article as you desire. You can add images and also links. 

Once completed, click Publish. 

Alternating between your Articles and Newsletter feature

Now that you have set up your newsletter, does not mean you can’t write individual articles. When you go into your Write article section, you will see a button next to publish the will show your newsletter name, when you click it you can see a dropdown menu to select either ‘create an individual article’ or ‘newsletter’. 

 

What happens after you publish?

Once you publish your newsletter, connections and followers will receive and notification of an invitation to subscribe. This is found under the Network section (same place as invitations to connect with people received). They will also be given the option to subscribe to your newsletter.

For clients I have helped launch their newsletters, we have hit over 100 subscribers in less than 1 day.

Need help?

Whether you are digitally challenged, or simply time-poor, please feel free to contact me to see how I can support you.