Do you find yourself struggling to think of content for your regular newsletter to your mailing list? Do you feel like you have writers block? Do you feel like you have nothing to say?
Let me make it easier for you.
Have you considered having a pre-set template? This is a great way to help you pre-plan your content and create your newsletter in a more timely manner. But what do incorporate?
Here are 5 items to include in your newsletters as regular content;
#1 Introduction
Always open with a brief hello and what you’re up to. Connecting with your audience is vital and sharing a little about you, makes them know you’re real and that you care about them as your audience.
Connection is the key.
TIP: Make sure you personalise the email to include their name. Small personal touches go a long way.
#2 Valuable information
Imagine getting an email that is giving you some awesome information relevant to you. Now imagine getting an email that’s all about them and salesy. That’s right … a real turn off. Give a little to gain a little, or hopefully more.
#3 Your latest projects or blogs
Don’t always assume your audience is reading your blogs or social media post. Remember, they’ve invited you into their personal space by allow YOU to have their email address because they may not have time for social media or may not be online as often as assumed.
Depending on the length of your blog, you may want to put the whole things in your newsletter, or insert a portion of it and link the rest back to your website.
#4 Links to other services
We often assume that everyone remembers what we do. But be honest, do you remember what everyone does? Don’t be afraid to have dedicate a section to your other services, this can be done in the form of images with the service title and of course ensure its linkable to your website where further details are.
If you have a special running, then you can dedicate this area to that. Just don’t make the whole newsletter about you, remember it’s a relationship with your target audience so a bit of give and take goes a long way.
#5 Bio
In the footer of your newsletter you can have your social media platform linked and why not add a photo of you and a short paragraph blurb about who and what you do (another refresher for your audience).
TIP: Use a professional headshot, it’s the best investment you’ll make.
#6 But I sell products not services
If you’re a retail product selling business, then you may have heard the term ‘picture tells a thousand words’. Use images of your products in your newsletter. You may have a product you’re wanting to move the last stock items off, so promote it in your newsletter, say something like ‘whilst stock lasts’ or ‘limited stock left, don’t miss out’. Putting an ‘urgency’ with it, makes people take action faster.
Launching a new product, then share it. Maybe even offer an upsell product that would go well with the product.
TIP: Do not flood your newsletter with millions of images, it gets to overwhelming for your audience.
Feel like it’s all a bit hard and just want someone to create your branded newsletter for you. Guess what? I can, I am a Mailchimp expert and can create your branded newsletter templates, or automation series. Contact me today if you would like to know more.
Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. It’s free for your first 2000 subscribers, it enables you to use it’s automation functions for signs and sending welcome emails. It integrates with your website.
Some of the functions Mailchimp offers are:
• Sending Newsletter Campaigns • Creating Automation Workflows • Creating Landing Pages • Creating Websites • Posting to Social Media
It integrates with wordpress, zapier, slack and canva. And 300+ others.
It provides reporting analytics to enable you to enhance your campaigns.
As Mailchimp is a web-based application. You will need to have an internet browser.
You’ll need to provide an email address that will be associated with the account you’re setting up. As you’ll need to verify and confirm your account and URL.
Your Mailchimp username must be unique, and cannot be reused.
You will need to provide a mailing address, I would recommend using a PO Box for security purposes especially if you do not operate your business from a physical premises.
All accounts start on our Free plan, so you don’t need a credit card to sign up.
If you choose to purchase add-ons or upgrade to a paid plan, you will be able to pay these via credit card or paypal.
Sign up for an account
Click here to sign up. It’s important to note that when you sign up you are agreeing to terms of use and anti-spam regulations.
Type in your Email, Username, and Password, and click Get Started!
A confirmation message will appear advising you to check your inbox to activate your account set up .
Activate your account
When you receive your account activation email from Mailchimp Client Services, you can complete the account setup.
Click the account activation link in the email.
You will need to confirm Humanity screen, check the I’m not a robot box, and click Confirm Signup.
Sign up for an account
Click here to sign up. It’s important to note that when you sign up you are agreeing to terms of use and anti-spam regulations.
Type in your Email, Username, and Password, and click Get Started!
A confirmation message will appear advising you to check your inbox to activate your account set up .
Activate your account
When you receive your account activation email from Mailchimp Client Services, you can complete the account setup.
Click the account activation link in the email.
You will need to confirm Humanity screen, check the I’m not a robot box, and click Confirm Signup.
The signup process
In setting up, Mailchimp will ask for required information. This information enables them to provide content that is relevant to you and your company’s needs, as well as to help make sure your account is compliant with our Terms of Use. In this section, you’ll learn how we use this information.
Name
Email Address
Organisation Questions
Organisation Name
Website URL
Physical Address
After you type in the information, follow the prompts to finish the process and log into your new Mailchimp account.
To busy to be doing all this yourself, then why not have your Mailchimp Partner assist you. Simply click here.
Here are your step by step instructions on creating an email campaign/newsletter in Mailchimp.
Firstly, log into your account.
Click on CREATE on the top menu
Click on EMAIL in the dropdown menu
If you are sending a one off email to your mailing list, you want to select REGULAR.
NAME your campaign, and click BEGIN
Click on TO, and select your list you’re emailing.
Click on FROM, and enter your details (email and name)
Click on SUBJECT, and enter your email subject.
Click on CONTENT and design your newsletter.
To design your newsletter
Select a template
Choose a template in the Content section of the Campaign Builder. The template you select will be the foundation of your design.
To select a template, follow these steps.
In the Content section of the Campaign Builder, click Design Email.
On the Template step, click the template you want to use. You can always go back later to switch templates.
Choose from Layouts (Featured and Basic), Themes, Saved templates, Campaigns, or Code your own to begin to design your campaign.
Add your content
After you choose a template, you’ll move on to the Design step of the Content section. Use content blocks to add and format text, upload images, link to files, and more. All templates show placeholder text and images to help you begin to design your campaign. Depending on the template you choose, you can add, delete, move, and replicate content blocks to create the look and feel you want.
Drag and drop content blocks
Our drag-and-drop editor allows you to duplicate, delete, and rearrange content blocks. Drag and drop a variety of content blocks into your layout and rearrange them to customize the look and feel of your campaign.
Add text
The best way to add text to your campaign is to type it directly into the content block editing pane. If you prefer to work outside of the campaign builder, copy and paste your content from a simple text editor, like Notepad or TextWrangler.
Avoid rich-text word-processing programs, like Word or Publisher. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on the editor toolbar to add your text.
If content has already been added to your campaign and you didn’t use the Paste as plain text option, or if content doesn’t update when you apply styling to your text, click Clear Styles and try again.
For those who are setting up websites using Squarespace but struggling on how to link it to the Mailchimp account. Here are some instruction to help you confidently link them.
#1. Log into your Squarespace Account
#2. Go to the page you want to add your sign up bar in
#3. Edit your page
#4. Click the right ‘+’ icon the top right hand side
#5. Scroll down to the MORE section
#6. Click on Newsletter icon and drag it to where you want to add it
#7. Enter in your display details
#8. Click on the second tab Storage. You will the platforms you can connect to. If you can’t click the plug icon on the squarespace campaign and the others should appear.
#9. Click Mailchimp, and link your website to your Mailchimp account my login into Mailchimp as the prompts come up on screen.
#10. Select your list and connect the corresponding fields.
#11. Repeat the above for everywhere you want to add the form on your website.
If you don’t feel confident doing this yourself, then please connect with me and I can assist you.
Want to earn some email credits on your MailChimp account? MailChimp has a rewards called MonkeyRewards. Here are is How to earn rewards with your MailChimp account;
Newsletter Campaigns
You will have seen at the bottom of some emails, the MailChimp logo. You can set up your account to activate this as a rewards icon.
“MonkeyRewards let you earn email credits for referring new paying customers to MailChimp. You can select the default design of your badge and also choose different badge designs for your signup forms and email campaigns. If you have a Monthly or Pay As You Go account, you can remove the badge from individual campaigns or forms, or you can disable the MonkeyRewards badge for the whole account.”
To set your MailChimp badget as a default you need to do the following steps:
Click the profile name to open the Account Panel, and select Account.
Click the Extras drop-down menu and select Rewards.
Make sure the Show badge in campaigns box is checked.
Under the Select your MonkeyRewards badges heading, click the Change link to choose a badge.
Click the badge you want to use and the screen will refresh, leaving the new badge visible on the page.
Your Email Campaign Badge
Wherever the *|REWARDS|* appears in your email campaign, we replace it with the default MonkeyRewards badge that is selected in your Rewards settings. The default footers in Basic and Themes templates already have this merge tag included.
If you’d like to change how the badge appears on a specific campaign, follow these steps:
If you’d rather use a text link in your email campaigns or add MonkeyRewards on your site, follow the instructions below to grab a text or image link that you can use.
Click your profile name to open the Account Panel, and click Account.
Click the Extras drop-down menu and choose Rewards.
Under the Link embed code, copy the Text link or Image link information and right-click to paste it into your website.
You do have the option to remove this off your campaigns or disable it all together.
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