by Anne Clark | Jun 3, 2024 | Business, Business Services, Creative
I wanted to chat about whether blogging was dead or not, this has been a question asked of me by a couple of colleagues. The short answer is NO it’s well and truly alive. The current state of blogging, its evolution, and why it still holds significant value.
Blogging began as a personal journal, a space for individuals to share their thoughts, experiences, and expertise. Over time, it has evolved into a powerful tool for businesses, influencers, and marketers. The rise of social media and video platforms has undeniably changed how people consume content, but rather than rendering blogging obsolete, these changes have reshaped its purpose and format.
Blogs serve as a central hub for content. While social media posts and videos are often fleeting, blogs provide a permanent space where content can be housed, referenced, and shared. This permanence allows for deeper, more detailed exploration of topics than the quick snippets found on social media. Moreover, blog posts can be repurposed into various formats such as infographics, podcasts, or videos, extending their reach and longevity.
Blogs are a powerful tool for building authority and trust. By consistently sharing valuable insights, expertise, and updates, bloggers can establish themselves or their brands as thought leaders in their respective fields. This authority builds trust with audiences, which is crucial for fostering long-term relationships and customer loyalty.
Incorporating blogging into your long-term business strategy is a powerful way to build credibility, demonstrate expertise, and ensure your target market can easily find you. When executed with the right SEO setup and keyword focus, blogging becomes an indispensable tool for business growth and customer engagement.
A well-maintained blog showcases your knowledge and authority in your field. By consistently sharing valuable insights, tips, and updates, you position yourself as a thought leader. This not only builds trust with your audience but also enhances your reputation as a credible source of information.
Are you ready to harness the power of blogging for your business or personal brand? Email me to book in a strategy session to discover how we can create compelling, SEO-optimised content that resonates with your audience and drives results. Let’s transform your blog into a powerful platform for growth and engagement.
If you need help to build your business blog, then please feel free to reach out to me.
by Anne Clark | Aug 13, 2021 | Business
One of the greatest fundamental in business that business owners are doing wrong is……
They are spending 80% of their time creating new content but only 20% of their time resharing that content.
It, in fact, should be the other way round.
If you’ve gone to all the efforts to create content, such as writing blogs, then you should be using them to share on your social media platforms.
Perhaps it feels all too time consuming. I get it.
Now, allow me to explain why I love Missinglettr so much and use it for all my blogs.
Missinglettr turns your blog posts and YouTube videos into a year’s worth of optimized social media content.
Once I have written my blog and hit the published button, within 10 minutes I receive an email from MissingLettr advising my campaign is ready for review. I log in and review the campaign and make any necessary tweaks I need and press pubs.
Then over a period of my choosing, generally a year (365 days) the campaign will be drip feed to my social media platforms.
Missinglettr links to Instagram (business), Facebook page and group, Twitter, LinkedIn page and profile.
If you use my affiliate link, you will also get 50% off any plan you choose. Click here to learn more.
One of the features I also love is that once a campaign has finished its run, you can reuse it to go again, which is awesome on timeless content.
I have been using it for over 2 years and absolutely love it.
by Anne Clark | Aug 11, 2021 | Business
Tossing the idea of whether to introduce a blog to your business? Not sure if it’s worth your time or effort? With billions of people online, here is why blogging is good for your business.
Marketing Online
Blogging provides another free online marketing platform for your business. With you creating regular blogs, you are giving your target market more reasons to come and visit your website. The overall objective of social media and marketing, in general, is to convert your target market to paying customers. Creating regular content is inviting potential customers to your website because they want to read more. Upon arrival, many visitors go exploring your website to learn more about you.
Showcase Your Expertise
Writing blogs, especially when you answer your market’s key pain or pleasure points, enables your target market to see you as an expert and want to learn more from you or work with you.
Pain points are the issues your target market is currently facing and they are seeking help to resolve them. Pleasure points are identifying how your product or services are going to help make your audience feel. The resolution to their pain point.
Opportunity to Upsell
A great strategy with a blog is to write about a pain or pleasure point, and if you have a product or service you can use your article to upsell and encourage your reader to buy.
Repurposing Your Content For Social Media
You can use your blogs to create social media content, and be able to repurpose them frequently by either sharing all blog content, a snippet from the blog and creating teasers to go to your website and read the full blog.
Creating Visibility For Your Business
People discover information online today, so if you want to be a discovered and become a visible expert then blogging and social media will provide you with the visibility. It helps to search key topics your audience wants to know about and write about them.
Expanding Your Exposure
If you introduce an interview series to your blog, you have the potential to open your business to a wider audience, because those you interview will also share about the interview to their audience.
Think of your bigger picture for your blog, it’s more than just a simple article, it is another platform to build your business exposure, expertise and connections.
by Anne Clark | Feb 7, 2020 | Business
You are creating content for your social media, perhaps you’ve written a new blog and need an image to accompany it, maybe you are promoting a new product and want some images to promotional purposes. Raise your hand if you are guilt of just googling images and grabbing what you find. Or if not Google, maybe from Pinterest. Did you know you could be potentially breaking copyright law?
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