Tossing the idea of whether to introduce a blog to your business? Not sure if it’s worth your time or effort? With billions of people online, here is why blogging is good for your business.

Marketing Online

Blogging provides another free online marketing platform for your business. With you creating regular blogs, you are giving your target market more reasons to come and visit your website. The overall objective of social media and marketing, in general, is to convert your target market to paying customers. Creating regular content is inviting potential customers to your website because they want to read more. Upon arrival, many visitors go exploring your website to learn more about you.

Showcase Your Expertise

Writing blogs, especially when you answer your market’s key pain or pleasure points, enables your target market to see you as an expert and want to learn more from you or work with you.

Pain points are the issues your target market is currently facing and they are seeking help to resolve them. Pleasure points are identifying how your product or services are going to help make your audience feel. The resolution to their pain point.

Opportunity to Upsell

A great strategy with a blog is to write about a pain or pleasure point, and if you have a product or service you can use your article to upsell and encourage your reader to buy.

Repurposing Your Content For Social Media

You can use your blogs to create social media content, and be able to repurpose them frequently by either sharing all blog content, a snippet from the blog and creating teasers to go to your website and read the full blog.

Creating Visibility For Your Business

People discover information online today, so if you want to be a discovered and become a visible expert then blogging and social media will provide you with the visibility. It helps to search key topics your audience wants to know about and write about them.

Expanding Your Exposure

If you introduce an interview series to your blog, you have the potential to open your business to a wider audience, because those you interview will also share about the interview to their audience.

Think of your bigger picture for your blog, it’s more than just a simple article, it is another platform to build your business exposure, expertise and connections.