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Instagram Just Became a Search Engine Powerhouse

Instagram Just Became a Search Engine Powerhouse

by | Jul 7, 2025 | Business, Digital Marketing, SEO, Social Media

If you’ve ever felt like your Instagram content was trapped in a social media black hole, seen only by your followers and maybe their dog if you were lucky, this news is about to change the game.

As of 10th July 2025, Instagram is officially allowing search engines like Google to index public posts. That’s right. Your reels, carousels and captions are no longer just Insta eye-candy. They’re now powerful, searchable assets that can boost your SEO and expand your visibility outside the app.

Here’s everything you need to know about this important update, why it matters for your business, and what you can do to make the most of it.

So, What Changed?

Instagram has finally joined the SEO party. Previously, content on Instagram wasn’t indexed by search engines. If someone Googled your niche, your brilliant reel on “How to Align Your Business with the Moon Cycle” wouldn’t appear unless it had been repurposed into a blog or YouTube video.

Now, if your Instagram account is public, your posts may show up in Google search results, helping new audiences discover your content, offerings and unique magic, all without needing to be on the app.

This is a big deal, especially for service-based businesses and spiritual entrepreneurs who rely on organic marketing and word of mouth.

Why Does This Matter for Your Business?

Because visibility equals opportunity. And now your Instagram content is working double-time for you. Here’s how:

  • Increased discoverability: Potential clients can now find you through a simple Google search, not just through hashtags or the Instagram algorithm.

  • More leads: Strategic content can attract dream clients looking for what you offer, without needing to pay for ads.

  • Better ROI: That beautiful carousel you spent hours designing is now an SEO asset, not just a scroll-and-forget post.

 

7 Ways to Optimise Your Instagram for SEO

If you’re already creating content, you’re halfway there. Now let’s make sure it’s Google-friendly.

1. Use Keywords in Captions

Google is a keyword engine. Use the exact phrases your ideal client might be typing into search, such as “naturopath for women’s hormones” or “how to start a spiritual business.”

Pro tip: Front-load your captions with keywords and write them in a way that sounds like you’re answering a search query.

Ready to Get Found by the Right People?

Download your free copy of
"The Soul-Led Business Owner’s Guide to SEO in 2025"

✅ Learn how SEO actually works
✅ Get step-by-step strategies tailored for heart-led businesses
✅ Discover how the new Instagram update affects your visibility
✅ Start attracting aligned clients organically

This is your sign to stop hiding. Let’s make Google your ally.

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example@fsva.com.au

2. Customise Your Alt Text

Instagram allows you to manually add alt text to images. This helps with accessibility and now also functions as an SEO signal.

For example, write “Crystal grid for abundance intention setting – spiritual entrepreneur tools” instead of “Image of crystals.”

3. Name Your Image Files Before Uploading

Instagram stores the original file names. If you’re uploading from desktop, rename your image files before posting. Something like “breathwork_tips_for_business_owners.jpg” is more effective than “IMG_8495.jpg”.

4. Choose Niche Hashtags

Generic hashtags like #healing or #businesscoach are overly broad. Use specific, long-tail hashtags that include keywords, such as #AkashicRecordCoach or #SoulLedSystems.

5. Create Shareable, Evergreen Content

Google favours timeless content. Think educational carousels, tips and how-tos over trendy quotes or one-off memes.

A carousel titled “How to Create Aligned Systems for Your Spiritual Business” will have a much longer shelf life and more SEO traction than “Feeling Cute Might Delete Later”.

6. Repurpose Blog Posts into Reels and Reels into Blogs

Now that both blogs and Instagram content can rank on Google, they can support each other. Use your blog content to inspire carousel posts, and your high-performing posts to inspire new blog topics.

7. Link Instagram in Your Website and Newsletters

Build a connected web of content by linking your Instagram in your blogs, newsletters and email signature. The more connected your digital assets are, the more authority Google gives to your brand.

A Few Things to Keep in Mind

  • Only public profiles are eligible to have content indexed by Google

  • Not every post will be indexed right away. It will take time

  • Stories, DMs and private content will remain private

This update is an incredible opportunity, especially for those who want their content to work smarter. Your Instagram profile is no longer just a portfolio. It is now a legitimate SEO asset.

If you’re already creating thoughtful content, a few simple tweaks can turn your Instagram into a tool that not only engages but attracts.

If you would love support in aligning your content strategy with this new visibility upgrade, I would love to help. That’s what I do best.

Reach out to talk about optimising your content for search and soulful impact.

Ready to Get Found by the Right People?

Download your free copy of
"The Soul-Led Business Owner’s Guide to SEO in 2025"

✅ Learn how SEO actually works
✅ Get step-by-step strategies tailored for heart-led businesses
✅ Discover how the new Instagram update affects your visibility
✅ Start attracting aligned clients organically

This is your sign to stop hiding. Let’s make Google your ally.

* indicates required
example@fsva.com.au
The Best Times to Post on Social Media in 2025

The Best Times to Post on Social Media in 2025

by | Feb 12, 2025 | Business, Social Media

The Best Times to Post on Social Media in 2025 (Instagram, Facebook, LinkedIn & TikTok)

Staying ahead in social media marketing means knowing when to post and what type of content resonates with your audience. As platforms continue to evolve, so do the algorithms that determine visibility and engagement. Here’s your 2025 guide to the best posting times for Instagram, Facebook, LinkedIn, and TikTok—plus insights into the trending content formats that are making waves.

Best Times to Post on Social Media in 2025

Instagram

With Instagram’s focus on Reels, carousel posts, and Stories, timing is everything.

  • Best Times:Weekdays: 7 AM – 9 AM (morning scroll)Lunchtime: 12 PM – 1 PM (break-time browsing)Evenings: 6 PM – 9 PM (after-work relaxation)
  • Best Days: Tuesday, Wednesday, and Thursday
  • Worst Day: Sunday

Facebook

Facebook’s organic reach has declined, but engagement remains strong for well-timed posts.

  • Best Times:Weekdays: 7 AM – 9 AM (before work)Midday: 11 AM – 1 PM (lunch breaks)Evening: 6 PM – 8 PM (post-work unwinding)
  • Best Days: Tuesday, Wednesday, and Friday
  • Worst Day: Saturday

LinkedIn

Since LinkedIn is a professional platform, work hours matter.

  • Best Times:Early Morning: 7 AM – 9 AM (before the workday starts)Midday: 12 PM – 1 PM (lunch break browsing)Evenings: 5 PM – 7 PM (after work wind-down)
  • Best Days: Tuesday and Wednesday
  • Worst Day: Saturday

TikTok

TikTok’s algorithm prioritises content engagement, and posting at peak times helps visibility.

  • Best Times:Early Mornings: 6 AM – 9 AMAfternoons: 12 PM – 3 PMLate Nights: 7 PM – 11 PM
  • Best Days: Monday, Wednesday, and Friday
  • Worst Day: Sunday

Trending Social Media Content in 2025

Staying relevant in 2025 requires not just perfect timing but also the right content. Here are the top social media trends you should leverage:

1. Short-Form Video (Reels & TikToks)

  • Why? Short-form videos are still the most engaging content format.
  • How? Use engaging hooks, trending sounds, and storytelling.

2. AI-Generated & Interactive Content

  • Why? AI tools allow for unique, customisable content.
  • How? Try AI-generated captions, interactive polls, and chatbot-led engagements.

3. Carousel & Infographic Posts (Instagram & LinkedIn)

  • Why? Multi-slide posts encourage engagement and saves.
  • How? Provide step-by-step guides, checklists, or insightful data.

4. Behind-the-Scenes & Authentic Storytelling

  • Why? Audiences want real, unpolished content.
  • How? Share your workday, struggles, and wins.

5. User-Generated Content & Community Engagement

  • Why? Authenticity drives brand trust.
  • How? Feature testimonials, audience challenges, and reshared content.

6. LinkedIn Thought Leadership & Personal Branding

  • Why? Authentic professional insights drive engagement.
  • How? Share industry trends, personal stories, and professional milestones.

7. Live Content & Interactive Q&As

  • Why? Live engagement boosts visibility and connection.
  • How? Host weekly AMAs, product demos, or casual chats.

Social media success in 2025 is about more than just great content—it’s about posting at the right time and leveraging trending formats to maximise engagement. By following this guide, you’ll stay ahead of the curve and ensure your content gets the attention it deserves.

Content Creation Hacks for Busy Entrepreneurs

Content Creation Hacks for Busy Entrepreneurs

by | Jul 6, 2024 | Digital Marketing, Online Business Manager, Social Media

Understanding content creation is crucial for businesses aiming to build their brand and engage with their audience. However, the demands of running a business often leave little time for consistently producing engaging material. This article is designed to help you optimise your content creation process across multiple platforms effectively. It delves into strategies, tools, and workflows to streamline your approach.

Strategies for Effective Content Creation

Producing content efficiently requires a systematic approach. Here’s how to do it effectively:

  • Batch Content Creation: Allocate dedicated time slots to create multiple pieces of content simultaneously. This focused approach enhances productivity and efficiency.
  • Outline for Clarity: Use outlines to organise your thoughts and ensure clear and coherent presentations or writing that are easy to follow.
  • Utilise Templates: Employ pre-designed templates for blog posts, social media updates, and videos to maintain consistency, save time, and enhance visual appeal.
  • Break it Down: Simplify complex topics into digestible chunks to cater to a broader audience with varying attention spans.
  • User-Generated Content: Encourage audience participation and repurpose user-generated content to foster community engagement and reduce the burden of content creation.

Tools & Apps for Streamlining Workflows

Discover essential tools and platforms to simplify your content creation process:

  • Canva: Easily create stunning graphics and visual content using Canva’s intuitive design templates and editing tools.
  • Buffer: Manage and schedule social media posts across multiple platforms from a single dashboard, streamlining your content distribution strategy.
  • Grammarly: Enhance the quality of your written content with real-time grammar and spell-check tools, ensuring accuracy and professionalism.
  • Headliner: Transform audio clips into engaging video content with added images and animations, perfect for social media sharing.
  • Trello: Organise content ideas, schedules, and collaborations using Trello’s visual project management features to maintain a structured and efficient workflow.

Repurposing Content Across Platforms

Learn effective strategies to extend the reach and lifespan of your content:

  • Slide Decks: Convert podcast episodes or blog posts into visually compelling slide presentations for platforms like LinkedIn or SlideShare.
  • Snippet Extraction: Extract key quotes, facts, or insights from longer content pieces to create engaging social media posts, email newsletters, or blog excerpts.
  • Video to Written Content: Transcribe video content into textual blog posts or articles to enhance SEO and appeal to diverse audience preferences.
  • Podcast Highlights: Create short audio snippets paired with striking visuals for impactful social media posts.
  • Content Refresh: Regularly update and refresh older content with fresh information, trends, or insights to maintain relevance and attract new readers.

Crafting Your Content Strategy

Wrap up with practical tips on integrating these strategies into a cohesive content strategy aligned with your business goals. Emphasise the importance of audience engagement, consistency, and high-quality content to drive growth and enhance brand visibility.

For time-strapped business owners implementing these strategies and leveraging recommended tools, optimising content creation processes, saving time, and increasing impact across digital channels becomes achievable. This comprehensive ebook equips entrepreneurs with the tools and strategies necessary to maximise their business potential in today’s competitive digital marketplace.

How to create a GIF file using Canva

How to create a GIF file using Canva

by | Jun 20, 2022 | Business, How To, Social Media

Log into your Canva account, if you haven’t got one, you can set up one up here.

Step 1.

Log into your Canva account

Step 2.

Create a new image (make it the size you need)

Step 3.

Add your content to the first 1 to 5 posts (depending on what you’re repeating)

Step 4.

Once you’ve created your posts, go into Grid View (you will find this icon at the bottom left-hand corner of your Canva desktop screen)

 

Step 5.

Copy your first set of slides, and paste them in at least 4 times.

Step 6.

Click into Slide 1 again. Choose the page animation button, choose the type of amination you want to use,

Reduce the animation time down to 5 seconds. Apply to all slides.

Step 7.

Go to your Share button (top right-hand corner)

Step 8.

Click on the Download button

Step 9.

Change the file type to gif and then click download.

 

You have now created your gif file, if you need to make adjustments, simply go back into your Canva file and make any necessary adjustments you want.

 

 

How can a Virtual Assistant help you in your business?

How can a Virtual Assistant help you in your business?

by | Jul 31, 2020 | Mailchimp, Social Media, Virtual Assistant

Using the services of a Virtual Assistant is a great way to focus on what you love.  You know, as business owners, how quick your day can fly by and you just never seem to have enough time.  You find yourself spending so much time doing things for your clients, that you don’t seem to have time to focus on business development.

Working with a Virtual Assistant enables you to get back your time and have the confidence in knowing your various administration tasks/projects are being taken care off, whilst you do the things you love. 

Here are some common tasks a virtual assistant can help you get started with. It is important to know that not all virtual assistants offer the same services, so don’t limit yourself to thinking you have to have just 1 virtual assistant.

DAY TO DAY FUNCTIONS:

Assisting you with your ‘To Do’ list.
Preparing correspondence.
Co-ordinate mail outs, both hardcopy or electronic.
Create business forms, templates and ensuring branding is consistent.
Create your stationery requirements such as letterheads, business cards, with compliment slips, flyers and brochures.
Be your sounding board for new ideas, events, products or services.
Managing your emails.
Assist with streamlining your office systems to keep you on track, organised and efficient.

 

YOUR WEBSITE: 

Upload your blogs onto your website.
Source free images for blogs, or create original artwork.
Create pages, graphics and ‘call to action’ buttons.
Manage members.
Source guest bloggers.

 

YOUR BLOG:

Write your content.
Source or create accompany images.
Upload to your website and add in SEO components.

 

YOUR CUSTOMERS:

Attend to your customer emails.
Set up ‘canned’ responses for frequently asked questions.
Prepare an online ‘Client Questionnaire’ and review the returned results.
Undertake online research.
MailChimp e-Newsletters | Set up a template, import your list of contacts and create/compile your weekly/monthly/quarterly e-Newsletters.
Manage AWeber and Wishlist memberships, and creating newsletters.

 

SPECIAL EVENTS: 

Create invitations
Promote your special event, workshops & events.
Collate RSVPs
Setting up online ticket buying – Eventbrite / TryBooking
Coordinate with venues, suppliers on your behalf.
Preparing documentation and presentations for event.

 

SOCIAL MEDIA:

Create your editorial calendar of content for Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+.
Create original branded graphics for your business.
Search for avenues to increase your followers and audience interaction.
Monitor your page and attend to any business private messages.
Create Facebook Ad campaigns.

 

AND MORE: 

Create a PowerPoint presentation.
Create an Excel spreadsheet for a mail-merge mail-out, reports, budgets, etc.
Create and format Manuals and Workbooks.
Format your e-book.

 

My role is to make your life as stress-free and efficient as possible.

 

Ready to explore more, contact me today.

 

 

 

5 Easy ways to source social media content for your business

5 Easy ways to source social media content for your business

by | Jul 30, 2020 | Business, Social Media, Virtual Assistant

One of the most common headaches business owners face is what kind of content to share on social media. Or they are simply finding themselves stress because they’re putting pressure on themselves to come up with new content all the time.

Headache be gone!

When it comes to content, we fail ourselves as business owners. Why? Because we are currently spending 80% of our time creating new content, but only 20% sharing our content. We should be spending 20% creating and 80% sharing (and re-sharing) content.

Here are 5 ways you can utilise previous content you’ve created for your social media.

  1. Previous content/posts

Keep copies of content and images from previous post and don’t be afraid to reuse them. Very rarely do people go through a business’ content from 2 years ago, therefore if it’s still relevant re-use it. Even content from 6 months ago is reusable, or last week. If you have a series of images you use for people to sign up to your mailing list, then re-use it at least once a week, and more if you’re posting more than once a day.

  1. Blog content

Most blogs should have a call to action, which could be signing up to newsletters, booking in discovery calls, purchasing a product etc. Re-share your blogs, especially if relevant. Take snippets of the blog content or write an intro and add a call to action, such as click on the link for more, or you could share the whole blog. If you’re blog was an article of tips, just like this one, copy a tip and tell readers to click on the link for the more tips. Use different images for social media to re-share old blogs (if you’re not comfortable using the same image).

  1. Expertise Categories

In business, we all have niche areas, and under our niches are categories we specialise in. For example: in my coaching business, I am a coach who specialises in intuition, alignment, boundaries, balance and boundaries. Therefore, I would share content around those 5 areas.  As a virtual assistant, I specialise in social media, newsletters, blogging, productivity/systems and online management. Again, I would share expertise content around these areas.

  1. Testimonials / Feedback

Feedback sells, often when someone is searching for a new product or service, they check out what others have said about it. You might have testimonials on your website, in emails or have had awesome comments on your social media platform, use these to share with your audience. Feedback on your service are big sellers.

  1. Hints of things to come

Entice your audience with some of the projects you’re working on, or perhaps the blog you’re writing about this week. Tease them with what is to come. Perhaps if you’re making a new product take a snippet image of it and ask them what they think it is.

It is okay to share and re-share your content. Don’t be afraid to do so.  

If you’re making a branded quote for the week’s content, then why not make a whole heap of them for the next couple of weeks or months and save yourself time and effort. This is BULK acting.

Don’t be afraid to pre-plan your content, and then if additional items come up add them in. By pre-planning and scheduling your content it enables you not to feel so panicked that you haven’t posted anything or having come up with content.

If you’re struggling to create the time to manage your social media, then let’s chat about how I can help you manage this. Contact me today.