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Small Business Archives - Anne C Clark
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Why blogging is good for your business

Why blogging is good for your business

Tossing the idea of whether to introduce a blog to your business? Not sure if it’s worth your time or effort? With billions of people online, here is why blogging is good for your business.

Marketing Online

Blogging provides another free online marketing platform for your business. With you creating regular blogs, you are giving your target market more reasons to come and visit your website. The overall objective of social media and marketing, in general, is to convert your target market to paying customers. Creating regular content is inviting potential customers to your website because they want to read more. Upon arrival, many visitors go exploring your website to learn more about you.

Showcase Your Expertise

Writing blogs, especially when you answer your market’s key pain or pleasure points, enables your target market to see you as an expert and want to learn more from you or work with you.

Pain points are the issues your target market is currently facing and they are seeking help to resolve them. Pleasure points are identifying how your product or services are going to help make your audience feel. The resolution to their pain point.

Opportunity to Upsell

A great strategy with a blog is to write about a pain or pleasure point, and if you have a product or service you can use your article to upsell and encourage your reader to buy.

Repurposing Your Content For Social Media

You can use your blogs to create social media content, and be able to repurpose them frequently by either sharing all blog content, a snippet from the blog and creating teasers to go to your website and read the full blog.

Creating Visibility For Your Business

People discover information online today, so if you want to be a discovered and become a visible expert then blogging and social media will provide you with the visibility. It helps to search key topics your audience wants to know about and write about them.

Expanding Your Exposure

If you introduce an interview series to your blog, you have the potential to open your business to a wider audience, because those you interview will also share about the interview to their audience.

Think of your bigger picture for your blog, it’s more than just a simple article, it is another platform to build your business exposure, expertise and connections.

6 ways to look after your existing customers

6 ways to look after your existing customers

As businesses owners we focus on growing our business and getting customers in the door. How we love a new customer!!! Then there are time when we are faced with the challenges of trying to gain more customers, and what we are forgetting and neglecting are our pre-existing customers. We most definitely should not be neglecting those amazing customers we already have.

Yes, focus on bringing in more customers. BUT don’t forget those that are already there and love who we are.

Perhaps you struggle with ideas on how to look after those customers. Here are 5 simple, yet very effective, ideas to help you keep those customer you have smiling and feeling loved.

  1. Send them a birthday message

    Today is my birthday and I received an email from Business Chicks wishing me a happy birthday and it made me feel great and loved!

  2. Offer a birthday gift or discount

    At the start of the month send an email to those on your mailing list who’s birthday is within the month, offer them a $20 voucher towards their next purchase. I received some from Kikki-K, Tony Bianco, Oroton and others. Yes, of course I went shopping, and I spent more with them.

    If you are in the wedding industry, then make sure you are marking those wedding dates so you an congratulate the couple, and touch base with them on their anniversary. For example: A wedding venue like  winery, send the couples that were married within the month an anniversary note and a complimentary champagne or monetary value towards a meal back at your venue. A couple is most likely to take the prompt to book a weekend away with their spouse, which would mean a returning customers and a happy customer to tell others about you. AND, if it’s a big anniversary, e.g.: 10 years, 20 years, 25 years…then offer something a little more and plant the idea of renewing their vows.

  3. A personal note

    Send your customers personal note advising of new products or services you have introduced they might love.

  4. A VIP night or event

    Customers love to feel special, so create a special event for pre-existing customers. Make them love you more!

  5. Discount or Loyalty Cards

    If you are a retail shop and you have customers visiting, create a loyalty card. Either points to be collected, or every time they make a purchase they get a stamp or mark towards a freebie. e.g.: For a hairdressers, each appointment get a stamp, and the 5th appointment get free.

  6. Referrals

If a client is referring others your way, why not send them a gift. For those who don’t have time to be running out to buy gifts and then post them, send them an electronic gift, like a book voucher.

What things do you have in your business to keep your customers coming back? I’d love you to share them below.