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Anne Clark
New Email Marketing Changes for Google and Yahoo Starting 1st February 2024

New Email Marketing Changes for Google and Yahoo Starting 1st February 2024

by | Feb 7, 2024 | Business, Digital Marketing, Email Marketing

Starting from 1st February 2024, Google and Yahoo will implement new regulations affecting how bulk emails are managed. These changes aim to reduce spam and improve email security and deliverability.

Key Changes:

  1. Bulk Email Threshold:
    • The new regulations specifically target senders of bulk emails, defined as those sending to 5,000 or more recipients.
  2. Spam Management:
    • Senders are required to keep spam complaints below 0.3% to ensure their emails are not flagged as spam.
  3. Email List Hygiene:
    • Only active email addresses should be targeted. Inactive email addresses need to be regularly cleaned from your lists.
  4. Sender Domain Requirements:
    • Emails must be sent from the sender’s own domain (not generic email addresses like Gmail) to enhance sender reputation and improve email branding.

Required Actions:

  1. One-Click Unsubscribe:
    • Include an easy-to-find unsubscribe link in emails, allowing recipients to opt-out effortlessly.
  2. Monitor Spam Rate:
    • Use tools (e.g., Google Postmaster) to monitor and maintain spam complaints below the 0.3% threshold.
  3. Clean Email Lists:
    • Regularly check and remove inactive email addresses to maintain list health and compliance.
  4. Authenticate Sending Domain:
    • Implement SPF, DKIM, and DMARC records for your domain to verify your emails and prevent spoofing. This is crucial for ensuring your emails reach the inbox.

Importance:

  • Compliance with these new rules is essential for maintaining the deliverability of your email marketing campaigns.
  • Even though the threshold is set for bulk emails to 5,000 or more recipients, it’s recommended that all senders, regardless of list size, adhere to these guidelines to avoid potential issues.

By following these guidelines, you can ensure your email marketing efforts remain effective and compliant with the new Google and Yahoo regulations. This not only helps in reducing spam but also in building trust with your audience through responsible email marketing practices.

20 Google Hacks To Get The Effective Search Results

20 Google Hacks To Get The Effective Search Results

by | Nov 20, 2023 | Business

Did you know that approximately 99,000 search queries are processed by Google every second, resulting in about 8.5 billion searches daily and roughly 2 trillion global searches annually. Given that the average individual conducts 3 to 4 searches daily, it can be inferred that hundreds of millions of people use Google each day. However, finding those accurate tangible results can be at times challenging.

Here is a list of 20 Google search hacks that can help you get more effective results:

  1. Exact Phrase: Use quotes to search for an exact phrase. For example, “climate change effects”.
  2. Exclude Words: Use a minus sign (-) before a word to exclude all results that include that word. For instance, jaguar -car.
  3. Site-Specific Search: Use “site:” to search within a specific website. Example: site:nytimes.com economy.
  4. Related Sites: Use “related:” to find sites similar to one you already know. E.g., related:time.com.
  5. File Type: Search for specific file types with “filetype:”. For example, climate report filetype:pdf.
  6. Wildcard Search: Use an asterisk (*) as a placeholder for any unknown or wildcard terms. E.g., “largest * in the world”.
  7. Search Within a Range: Use two dots (..) to convey ranges. Example: smartphone $200..$500.
  8. Definitions: Use “define:” to get the definition of a word. E.g., define:philanthropy.
  9. Cache: Use “cache:” to view the most recent cached version of a webpage. Example: cache:bbc.com.
  10. Specific Location News: Use “location:” to find news related to a specific location. Example: election location:Canada.
  11. Weather: Type “weather” followed by a location to get the current weather. E.g., weather Paris.
  12. Stock Information: Type the stock symbol to get real-time stock information. Example: AAPL.
  13. Calculator: Use Google as a calculator by typing in equations. E.g., 15% of 300.
  14. Time Zones: Type “time in [location]” to see the current time in a specific location. Example: time in Tokyo.
  15. Flight Status: Type the airline and flight number to get flight status. Example: AA 120.
  16. Sunrise and Sunset: Type “sunrise” or “sunset” followed by a location to find out times. E.g., sunrise New York.
  17. Convert Units: Use Google to convert between different units. Example: 10 dollars in euros.
  18. Search History: Use “my searches” to see your recent search history if you’re logged in.
  19. Specific Date Range: Under ‘Tools’, you can select a specific date range for more timely results.
  20. Advanced Search: Utilize Google’s Advanced Search for more detailed searching, accessible at the bottom of the search settings.

These hacks can significantly improve the precision and efficiency of your searches on Google.