You Can’t Grow Your Business Without a Strategy or End Goal
Too often I hear business owners say, “I want to grow my business” and then… silence. No clarity, no action plan, no roadmap. Wanting growth is one thing, but without a defined strategy or end goal, you are just wishing, not building.
So, let’s start with the obvious questions:
- How do you want to grow it? Is it through more sales of digital products, more coaching clients, or more service offerings?
- What funnels do you have in place to lead people to take those actions?
- How are you showing up so that people can actually find you?
We are not living in the movie Field of Dreams. You can’t just build it and expect them to come. Your job is to showcase, educate, and guide your audience toward the outcome you want them to take. Assuming people just “get” what you want them to do only leads to one thing: disappointment.
Think of Your Business Like a Street Map
Picture your business as a map. You know the destination you want to reach, but there are many routes to get there. You need to create and support those different pathways so that your customers can safely arrive where you want them to go.
For example:
- A coach says they want more clients but only posts randomly on Instagram. Without a funnel, the posts lead nowhere, so bookings stay flat.
- A digital product creator spends weeks building a gorgeous sales page, but never runs ads, creates emails, or shares it with their audience. No one buys because no one knows it exists.
Both had destinations, but no clear routes to get there.
This is a Customer Journey
Your customer journey is not a straight line. You need to ask:
- Where are they coming from?
- What pain point or problem are you solving?
- How will you show them you are the expert they need in their life?
Once they arrive, what happens next? Do they continue with you? Do they step away and return later? What points of the journey keep them connected to you?
The more clearly you can picture their journey, the more you can design and nurture those touchpoints. This is what keeps people supported and talking about you to others.
Start Mapping Today
Here are three steps to get you moving right now:
- Define your growth goal — Do you want more clients, more digital product sales, or more visibility?
- Map your funnel — What lead magnets, offers, or pathways exist to guide people to your goal?
- Show up consistently — Choose how and where you will educate, guide, and attract the right people.
Growth Comes From Relationships
Remember, your focus should not always be on chasing new customers. Your existing clients are your biggest asset. I have built much of my business through referrals because I always aim to go above and beyond. People remember that.
Sometimes the journey does not unfold the way we desire, and that is okay. Every experience is an opportunity to refine the path and make sure it works for you, not against you, moving forward.
The truth is simple. You cannot grow your business if you don’t have a strategy or an end goal. Define the path, nurture the journey, and show up as the guide your customers need.
FREE Customer Journey Mapping
👉 Download a copy of my new ebook & workbook on Customer Journey Mapping to help you visualise, design, and refine your own business roadmap. It will walk you through how to map your customer’s journey from start to finish so you can grow with clarity and purpose.
