The Importance of Systems in Running a Successful Business

The Importance of Systems in Running a Successful Business

The Importance of Systems in Running a Successful Business

Systems are the backbone of any successful enterprise, providing structure, efficiency, and consistency. Here’s why they are essential for your business success:

  1. Efficiency and Productivity

Well-designed systems streamline processes, reducing the time and effort required to complete tasks. By automating repetitive tasks and establishing clear procedures, your team can focus on high-impact activities that drive growth. Efficiency leads to higher productivity, allowing your business to achieve more in less time.

  1. Consistency and Quality Control

Systems ensure that every aspect of your business operates consistently. Whether it’s customer service, product delivery, or marketing, having standardised procedures guarantees that your customers receive the same high-quality experience every time. This consistency builds trust and loyalty, key ingredients for long-term success.

  1. Scalability

As your business grows, systems become even more critical. They provide a scalable framework that can handle increased workloads without sacrificing performance. With robust systems in place, you can expand your operations, enter new markets, and manage more customers seamlessly.

  1. Reduced Errors and Risk Management

Systems help to minimise human error by providing clear guidelines and automated checks. This reduction in errors leads to higher quality outputs and fewer costly mistakes. Additionally, having risk management systems helps identify potential threats and implement strategies to mitigate them, ensuring your business is resilient in the face of challenges.

  1. Employee Training and Development

Onboarding new employees can be time-consuming, but with systems in place, you can streamline this process. Standard operating procedures (SOPs) and documented workflows make it easier to train new hires, ensuring they quickly become productive members of your team. Moreover, systems can support continuous learning and development, helping your employees grow alongside your business.

  1. Data-Driven Decision Making

Effective systems often include data collection and analysis components. This data provides valuable insights into your business operations, customer behaviour, and market trends. By leveraging this information, you can make informed decisions that enhance your strategic planning and boost your competitive edge.

  1. Customer Satisfaction

Customers appreciate consistency and reliability. Systems ensure that your business delivers on its promises, meeting customer expectations time and again. From prompt responses to seamless transactions, a well-systematised business fosters positive customer experiences, leading to higher satisfaction and retention rates.

  1. Flexibility and Adaptability

Contrary to what some might think, systems don’t make your business rigid. Instead, they provide a stable foundation that allows for flexibility and adaptability. When your core processes are systematised, you can more easily implement changes and innovations, keeping your business agile and responsive to market demands.

By investing time and resources into developing strong systems, you pave the way for sustainable growth and long-term success. Remember, a business without systems is like a ship without a compass – it may move, but it won’t navigate towards success with purpose and precision. Start building your systems today, and watch your business flourish.

The Best Way to Grow Your Business is to Bring in an Online Business Manager

The Best Way to Grow Your Business is to Bring in an Online Business Manager

As an entrepreneur or business owner, it’s easy to get overwhelmed with the myriad of tasks and responsibilities that come with managing a business. From marketing and sales to operations and customer service, the list seems never-ending. However, one of the most effective ways to scale your business and ensure long-term success is to bring in an online business manager (OBM) to help you manage your operations. By delegating tasks and responsibilities to an OBM, you can free up your time and energy to focus on your zone of genius.

Who is an Online Business Manager?

An online business manager is a skilled professional who works remotely to help entrepreneurs and businesses streamline their operations, increase efficiency, and promote growth. They typically have a diverse skill set and can handle a wide range of tasks, from project management and team coordination to marketing strategy and systems implementation.

Benefits of Hiring an Online Business Manager

1. Focus on Your Zone of Genius

Every entrepreneur has their own unique talents and expertise that contribute to the success of their business. By bringing in an OBM, you can delegate time-consuming and non-essential tasks, allowing you to focus on what you do best. This empowers you to leverage your skills to drive innovation, create new products or services, and develop your business further.

2. Increased Productivity and Efficiency

An OBM is trained to identify and eliminate bottlenecks and inefficiencies in your business processes. They can optimize systems, implement automation, and establish standardized workflows to streamline your operations. By doing so, an OBM can significantly improve your productivity and overall business efficiency.

3. Strategic Planning and Execution

Growing a business requires strategic planning and effective execution. An OBM can work closely with you to develop strategies, set goals, and create action plans. With their experience and expertise, they can help you align your business objectives with your target market and industry trends, ensuring that your growth efforts are well-planned and executed.

4. Team Management and Communication

If you have a team, an OBM can serve as a liaison between you and your employees. They can effectively communicate your vision, goals, and expectations to your team, ensuring everyone is on the same page. Additionally, an OBM can help you with hiring and training new team members, managing performance and deadlines, and fostering a positive and productive work environment.

5. Scalability and Flexibility

As your business grows, so do your needs. An OBM can adapt to changing requirements and help you scale your business effectively. They can assist in managing new projects, expanding your team, and implementing systems and processes to support growth. The flexibility of an OBM ensures that as your business evolves, they can evolve with it.

Finding the Right Online Business Manager

When looking for an OBM, it’s crucial to find someone who has the right skills, experience, and values that align with your business. Conduct thorough interviews and consider asking for client references to gauge their track record and professionalism. Communication skills, reliability, and attention to detail are also critical attributes to look for in an OBM.

Bringing in an online business manager is a strategic move that can enhance your business growth. By delegating operational tasks and responsibilities, you can focus on your zone of genius, drive innovation, and accelerate your business’s success. With their expertise in managing projects, teams, and systems, an OBM can optimize your operations, increase productivity, and ensure scalability. As you consider ways to grow your business, hiring an OBM should be high on your priority list.

50 motivational quotes to kick off your Mondays

50 motivational quotes to kick off your Mondays

Suffering a bit of Monday-i-tis! Look no further here are

50 motivational quotes to kick off your Mondays!

1. “Mondays are the start of the workweek which offers new beginnings 52 times a year!” – David Dweck
2. “Monday is a fresh start. It’s never too late to dig in and begin a new journey of success.”
3. “Your Monday morning thoughts set the tone for your whole week. See yourself getting stronger, and living a fulfilling, happier, and healthier life.”
4. “Do not wait; the time will never be ‘just right.’ Start where you stand.” – Napoleon Hill
5. “Success is to wake up each morning and consciously decide that today will be the best day of your life.” – Ken Poirot
6. “To be successful, the first thing to do is fall in love with your work.”
7. “Mondays are a lot like getting fat. They make you feel sad, sometimes angry and there is not much scope for liking either fat or Mondays for any reason.” – Garry Moll
8. “Believe on Monday the way you believe on Sunday.” – Rita Schiano
9. “Either you run the day, or the day runs you.” – Jim Rohn
10. “People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” – Zig Ziglar
11. “With the new day comes new strength and new thoughts.” – Eleanor Roosevelt
12. “Candy is nature’s way of making up for Mondays.” – Unknown Author
13. “You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.” – George Lorimer
14. “The future depends on what you do today.” – Mahatma Gandhi
15. “This is your Monday morning reminder that you can handle whatever this week throws at you.”
16. “Mondays are the potholes in the road of life.” – Tom Wilson
17. “The only way to do great work is to love what you do.” – Steve Jobs
18. “The biggest thrill wasn’t in winning on Sunday but in meeting the payroll on Monday.” – Art Rooney
19. “Your passion is waiting for your courage to catch up.” – Isabelle Lafleche
20. “Monday is just a reminder that the weekend has past and there are only a few more days before another weekend gets here.”
21. “The start of your week sets the tone for the rest of it. Start strong and positive!”
22. “Every Monday is a chance to start a new fabulous week. Embrace it!”
23. “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” – Mark Twain
24. “The road to success is dotted with many tempting parking spaces.” – Will Rogers
25. “A ship is always safe at shore but that is not what it’s built for.” – Albert Einstein
26. “The future is created by what you do today, not tomorrow.” – Robert Kiyosaki
27. “The only limits you have are the limits you believe.” – Wayne Dyer
28. “Turn your obstacles into opportunities and your problems into possibilities.” – Roy T. Bennett
29. “Don’t watch the clock; do what it does. Keep going.” – Sam Levenson
30. “You have within you right now, everything you need to deal with whatever the world can throw at you.” – Brian Tracy
31. “Don’t let what you cannot do interfere with what you can do.” – John R. Wooden
32. “Believe you can and you’re halfway there.” – Theodore Roosevelt
33. “Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.” – Francis of Assisi
34. “Every accomplishment starts with the decision to try.”
35. “Mondays are a good day to make statements, not Friday.” – Ernie Els
36. “Monday won’t be so gloomy if you believe that something good is always bound to happen.”
37. “New beginnings are often disguised as painful endings.” – Lao Tzu
38. “Today, you are you that is truer than true. There is no one alive who is youer than you.” – Dr. Seuss
39. “Be so good they can’t ignore you.” – Steve Martin
40. “Attack Monday with enthusiasm, laughter, thousands of smiles and cheerfulness.”
41. “Success means doing the best we can with what we have.” – Zig Ziglar
42. “Our greatest glory is not in never falling, but in rising every time we fall.” – Confucius
43. “Life is 10% what happens to us and 90% how we react to it.” – Charles R. Swindoll
44. “Wake up on Monday and start your day with a lot of awesomeness and you will get happiness back.”
45. “It’s not about perfect. It’s about effort.” – Jillian Michaels
46. “The man on top of the mountain didn’t fall there.” – Vince Lombardi
47. “It’s Monday. Get a new perspective. Whatever obstacle you’re facing, it’s not permanent.”
48. “Monday is the day to be back at your passion. Turn your dreams into goals. Action them into reality.”
49. “Success is liking yourself, liking what you do, and liking how you do it.” – Maya Angelou
50. “Monday is a great for becoming too busy to die.” – Roy Station

Remember, motivation is what gets you started, but habit is what keeps you going. Make every Monday count!

What does a virtual assistant do?

What does a virtual assistant do?

A virtual assistant is a business owner that works remotely providing services from administration through to desktop publishing and website development, to other business owners. Virtual assistants work from their homes, providing support to businesses across the world. Virtual assistants are paid generally for the time spent working for businesses, at an hourly rate or project rate.

As many business owners start to grow their business, they can find themselves at a turning point where their focus truly needs to be on the business growth and development, not being weighed down with various administration tasks or business functions that could easily be outsourced and managed by external parties, giving them back their valuable time.

A virtual assistant is a great stepping-stone for the business owner who isn’t quite ready to hire a full time or part time employee, or have the needed finances to cover overheads such as computers, wages, insurance, and so forth.

In Australia, Virtual Assistant rates range on average from $30 to $70, depending on their skill and industry knowledge and experience. In my role as a virtual assistant, I work with multiple businesses providing a range of services from administration, email/diary management, social media and online business strategies, blogging, newsletter, desktop publishing and website updates.

Virtual assistants can be hired hourly for a one off project, or for a set number of hours per week or month.  When it comes to hiring, don’t allow yourself to be blocked by the price of a virtual assistant, as it is important that your business needs are being met. It is important to know, that whilst a virtual assistant might cost $50 an hour, that task that takes you 2 hours is mostly likely going to take a virtual assistant 1 hour or less.

 Virtual assistants work remotely, and use programs such as Skype, Dropbox, project management software, to enable them to work for businesses across the globe.

Business owners can source overseas virtual assistants, which can have many pros and cons. If your business need a 24 hour service, having a virtual assistant both locally and overseas can enable you to provide a 24 hour service.  There are many programs that can be used to streamline processes between your virtual team and ensure smooth running of your business.

When you feel you are ready to bring a virtual assistant into your team, but may be unsure where to start and how to hire one.

I recommend reading the following articles:

How to start working with a virtual assistant

How can a Virtual Assistant help you in your business?

Then seek referrals from colleagues and friends, on virtual assistants they recommend.  Another method is to review testimonials on virtual assistant websites to see what previous clients have to say.  Be sure to talk to several virtual assistant businesses, to ensure you feel comfortable with their ability to meet your business needs and understanding.  Also, see if they offer a trial period so you can be sure it’s going to be a perfect match!

If you have any additional questions on what a virtual assistant does, please feel to connect with me. 

Why You Need a VA to Manage Your Blog and Newsletter

Why You Need a VA to Manage Your Blog and Newsletter

Keeping your business in the ‘eye of the customer’ is essential in order for your business to grow. As a business owner, you can easily become consumed dealing with our day-to-day matters, and not giving our business the time needed to action strategies for growth.  

Two of the best avenues to gently remind your customers you are there, are through your newsletters and blogs. 

A virtual assistant (VA) can assistant you in maintaining your customer contact. Creating a regular schedule on when blogs and newsletters need to be composed and released, enables you to know your timelines and your VA to know what deadlines they are working to. 

Before you start going crazy producing blogs and newsletters, you firstly need to determine how frequently you should create your content and will meet your target customers’ interest. You need to make sure you are not over or under-producing them. This can be a bit of trial and error. Once you have determined this, you need to commit to your schedule.

The best way to ensure deadlines are met is to talk to your VA about;

  • how much time they need to create the content
  • how much time you need to review the work, and
  • allow time for final edits and touch ups.

Once this is locked in, you can then start brainstorming the content needed for blogs and newsletters. Do some research to see what your customers love and don’t love. Don’t be scare to even ask your customers, using such means as a survey.  

The best strategy when working your schedule is to try and keep 2 to 3 blogs ahead of yourself, you can preschedule these to be released on your website on a set date. 

How can your VA get this all happening for you, so you’re not stressed trying to keep on top it all 


  • Create a list of key topics you want covered in blogs. Don’t be afraid to create a series of blogs, if your content is going to be to long.
  • Create a schedule of when the blogs are to be released. Working backward to create the first draft due date.
  • Your VA can draft the article for your review and can incorporate a call to actions at the end of your blog.
  • Determine what type of call to action you want from your audience. It is always good to encourage readers to comment, offer feedback or share an experience. Or you can encourage them to buy a product or service. Ensure you communicate to your VA what key call to actions you want incorporated into specific blogs.
  • Source free images – there are many website that offer free image to use for blogs. Some require acknowledgement from you sourcing the images from that specific website. Otherwise, your VA can use programs such as PicMonkey or Canva to create original artwork for your blog.
  • Update SEO – It is vital that in order for you to be found that your blog has it’s SEO words added. Your VA can enter these, and research on what other keywords would be relevant to your blog/business.

Your newsletter keeps you in your customer’s inbox. Don’t make your newsletters too wordy. A lot of people don’t love to read a lot of words (unless it’s a novel). A great way to create a newsletter is to mix up words and images and make as many things as possible linkable to your website. Remember, Traffic = Sales Conversion on your website.

Include your blogs in your newsletter too, again make sure your newsletter is linked to various aspects of your website to drive your traffic across.   For example, for your blog including your newsletter your title, image and the first couple of lines, then insert a ‘read more’ and link it to your website (also link the image).

The strategy behind this is to get your customers to your website, where you have the opportunity to convert them from visitor to a customer.


Brainstorm with your VA on the main section you want for your newsletter. Eg: The Blog, Shop, Latest News, Special, or Sales.

Your VA can create your newsletter template, and there are programs such as Mailchimp that have a free level for under a set number of subscribers. It is important that your business ‘branding’ is kept consistent through the newsletters. Why? Because branding is what people say about you when you’re not there!

Your VA can source and create content, create images and links to your various website sections. They can also create a draft of your written content, you will need to guide them on key aspect such as items on sales, specials coming up or key items you want to be highlighted in the newsletter.

Once your newsletter content is created and ready to go, make sure your VA checks all the links are working, and that they send you a copy to review.

Your VA can schedule and once your newsletter has gone, you’re VA will be able to advise you the open and click rates, as most newsletter programs advise this for you.

Don’t be afraid to test various styles and formats for your newsletter to see which format gets the most higher click rate with your readers.


If you have any questions, or would like to know more information feel free to contact me via my contact page.