As we know when it comes to Social Media, what is happening today, won’t necessarily be there tomorrow. Exhausting right!

The sizing of your images does impact how it’s looking on various platforms, for Hootsuite has taken the work out for us, and created an infographic with all the sizes.

Hootsuite also reminds us of the importance of ensuring we have the right sizing:

It avoids pixelation and awkward image stretching. And avoiding that keeps your images looking professional.
Your photos will be optimized for each social channel’s feed. This can help increase engagement.
It ensures your audience sees the full photo. Incorrect sizing could cut off some of your brand’s messaging.
It can future-proof your content. Being in-the-know with social media image sizes now could mean less work for your brand in the future, when network change up how images display again.

Your Quick Reference Guide

Instagram

Instagram image sizes for feed photos:

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Instagram carousel image sizes:

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

IGTV sizes:

1080 x 1920 pixels
This is an aspect ratio of 9:16.
Cover photo: 420 x 654 pixels

Instagram ads image sizes:

Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Twitter

Twitter image sizes for profile photos: 400 x 400 (recommended)

Minimum image size: 200 by 200 pixels
Maximum file size: 2MB

Twitter images sizes for in-stream photos: 1600 x 900 pixels (recommended)

Minimum size: 600 by 335 pixels
Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop, 16:9 on mobile
Supported formats: GIF, JPG and PNG
Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

Twitter image sizes for ads:

Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Facebook

Facebook image sizes for cover photos: 851 x 315 pixels (recommended)

Display size desktop: 820 x 312 pixels
Display size smartphone: 640 x 360 pixels
Minimum size: 400 x 150 pixels
Ideal file size: Less than 100KB

Facebook image sizes for posts and timeline photos:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 aspect ratio.

But avoid pixelation or slow load times by remembering these sizes:

Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels

Facebook image sizes for event cover photos: 1200 x 628 pixels (recommended)

Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)

Facebook image sizes for ads:

Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

LinkedIn image sizes for company pages:

Company logo size: 300 x 300 pixels
Page cover image size: 1128 x 191 pixels
Life tab main image size: 1128 x 376 pixels
Life tab custom modules image size: 502 x 282 pixels
Life tab company photos image sizes: 900 x 600 pixels
Square logo: At least 60 x 60 pixels

LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)

LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels (recommended)

LinkedIn Stories image sizes:

Aspect ratio: 9:16
Resolution: 1080 x 1920 pixels
File types: JPEG and PNG

LinkedIn image sizes for ads:

Company logo size for ads: 100 x 100 pixels
Spotlight ads logo size: 100 x 100 pixels
Spotlight ads custom background image: 300 x 250 pixels
Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)

Your Quick Reference Guide