by Anne Clark | Aug 5, 2025 | Business, Spiritual Entrepreneurs, Spirituality
Letting go of a client is never easy, especially when you pour your heart into your work and take pride in delivering to a high standard. But sometimes, the hardest decisions are the most necessary ones.
This wasn’t a decision I made lightly. In fact, I fought with both my head and my heart over it. I wanted to finish the project. I wanted to honour my commitment. I wanted to maintain my professional integrity. But I also couldn’t ignore how their energy was beginning to compromise mine.
Their constant pressure and lack of space for creativity started creeping into every part of my process. Instead of collaborating, they hovered. Instead of trusting, they micro-managed. And instead of flowing, I found myself second-guessing every step, doubting my capabilities, and even, uncharacteristically, making mistakes.
That’s not me. I’ve built my business over the past 14 years by being the calm, confident one behind the scenes. The one who delivers, creates, and supports with integrity and clarity.
And yet, I was shrinking.
Looking back, the signs were there early. I saw them. I felt them. But I talked myself out of them because this client came through a referral from someone I truly admire. So I ignored the red flags, and that’s on me.
Working with them felt less like a professional partnership and more like being stuck in a chaotic dating scenario where one person is so desperate to make it work, they bulldoze everything in their path. They threw every possible idea at me with no real strategy. They wouldn’t take my advice, even though I’ve been doing this a long time. Their words didn’t match their actions. And instead of co-creating, they had me doing everything—messaging, content, strategy, you name it. That’s not what I was hired for, and I’m not an expert in their field. I’m an expert in mine.
Still, I showed up. I delivered. I researched. I stretched myself. I gave them my best.
And yet, it wasn’t enough for them.
The turning point? I woke up one morning and didn’t want to start work on my own business.
That was the moment I knew something had to change.
Because I love what I do. I’ve worked long, hard hours over the past 14 years, but I’ve never resented it. I’m fuelled by passion, purpose, and the amazing people I get to support. But this one client was dimming that light, and worse, they were affecting how I showed up for the clients I do love working with.
So I chose me. I chose my energy. I chose my business.
I let them go.
And here’s what I’ve learned (or rather, relearned): Your energy is your most valuable business asset. You can’t do your best work in an environment that doesn’t feel safe, aligned, or respectful. And no amount of money, referral, or obligation is worth sacrificing your peace for.
If you’re a service provider reading this and you’re stuck in a client relationship that makes you feel small, compromised, or creatively blocked, this is your permission slip.
You can be professional and still protect your peace. You can be committed and still draw a line. You can love what you do and still choose to walk away.
And most importantly, you can always choose you.
by Anne Clark | Jun 27, 2025 | Business, Digital Marketing, Online Business Manager, Spiritual Entrepreneurs
Digital Marketing Strategies That Actually Work: How to Grow Your Business Online Without Wasting Time
Let’s be real — digital marketing can feel like a giant jigsaw puzzle with too many pieces. One minute you’re hearing about algorithms and the next, someone’s telling you to post three Reels a day and become besties with your email list.
Overwhelming? Absolutely.
Doable? Totally — once you know what matters.
Digital marketing is no longer a “nice-to-have” — it’s the beating heart of how modern businesses connect, convert and grow. Whether you’re brand new or just ready to level up, this guide will walk you through the essentials in a clear, no-fluff way.
Let’s dive into digital marketing that actually drives results (without driving you crazy).
Why Digital Marketing Is a Big Deal
Everyone (and we mean everyone) is online. Your dream customers are scrolling, searching, tapping and double-tapping their way through content every day — and they’re looking for brands and businesses that get them.
That’s where digital marketing shines. It helps you:
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Show up in the right place at the right time
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Build genuine relationships
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Track what’s working so you can tweak as you grow
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Reach more people without breaking the bank
And unlike old-school marketing, you can actually see what’s working in real time. From traffic and clicks to sign-ups and sales — it’s all measurable.
Meet the Digital Marketing Dream Team
Here’s a breakdown of the main players in your marketing toolkit — and why they matter.
✨ SEO (Search Engine Optimisation)
Get found on Google by the people who are already searching for what you offer. It’s all about using the right keywords, writing great content and making sure your website plays nice with search engines.
Content Marketing
This is your chance to shine. Blog posts, videos, podcasts, freebies — content lets you educate, inspire and connect with your audience without being salesy.
Social Media
Whether you love Reels, lives or just want to post once a week — social media helps you build a community, show your personality and grow brand awareness.
Email Marketing
Your email list is pure gold. It’s the one space where you own the audience and get to show up directly in someone’s inbox. Use it wisely and it will love you back.
PPC (Pay-Per-Click)
If you do want to dip your toes into paid advertising, PPC lets you run highly targeted ads on search engines or social platforms. Great for a traffic boost when used strategically.
Set SMART Goals (Not Just Vague Intentions)
Before you jump into posting, planning or creating, pause and get clear. Your digital marketing will only work if it’s anchored in solid goals.
Think SMART:
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Specific: “Grow my Instagram by 500 followers” not “get more followers”
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Measurable: Use data to track progress
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Achievable: Keep it realistic for your time, skills and budget
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Relevant: Tie goals back to your bigger business mission
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Time-bound: Give yourself deadlines (and maybe a reward when you hit them)
Building a Digital Strategy That Doesn’t Suck
Here’s your roadmap to creating a strategy that’s intentional, creative and effective.
1. Know Your People
Who are you talking to? What are they struggling with? What lights them up? Create a clear picture (aka buyer persona) and write for that person — not everyone on the internet.
2. Do Keyword Research
Find out what your ideal client is searching for. Use tools like Ubersuggest or Google’s Keyword Planner to find terms you can use in your blogs, site and content.
3. Create Value-Driven Content
Whether it’s an email, an Instagram post or a video — every piece of content should serve a purpose:
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Solve a problem
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Share a story
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Inspire action
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Build connection
4. Use Social Media Intentionally
You don’t need to be everywhere. Pick 1–2 platforms you enjoy and show up consistently with value, personality and purpose. Plan ahead with a content calendar so you’re not scrambling every day.
5. Send Better Emails
No more “Hey there” and ghosting your list. Segment your audience, personalise your emails and send stuff they’d actually want to read.
6. Explore Paid Ads (If It Feels Right)
Once you’ve got a solid organic foundation, consider using Facebook or Google Ads to amplify your reach. Start small, test often and track what’s working.
Track What Matters
If you’re not measuring, you’re guessing. Use tools like:
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Google Analytics (track website traffic and behaviour)
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SEMrush or Ubersuggest (SEO insights)
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Mailchimp or ConvertKit (email open and click rates)
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Hootsuite or Later (social media scheduling and performance)
Look at what’s driving results and double down on what’s working.
Digital marketing doesn’t have to feel like a full-time job
Digital marketing doesn’t have to feel like a full-time job (even though it could be). When done well — and with intention — it can become the engine that fuels your visibility, connection and income.
Start where you are. Use what you have. Focus on real connection over perfection.
And remember — it’s okay to experiment and evolve.
Not sure where to begin? Book in for a chat and let’s talk about your business goals, what’s working and where we can optimise your digital presence.
