How to create a GIF file using Canva

How to create a GIF file using Canva

Log into your Canva account, if you haven’t got one, you can set up one up here.

Step 1.

Log into your Canva account

Step 2.

Create a new image (make it the size you need)

Step 3.

Add your content to the first 1 to 5 posts (depending on what you’re repeating)

Step 4.

Once you’ve created your posts, go into Grid View (you will find this icon at the bottom left-hand corner of your Canva desktop screen)

 

Step 5.

Copy your first set of slides, and paste them in at least 4 times.

Step 6.

Click into Slide 1 again. Choose the page animation button, choose the type of amination you want to use,

Reduce the animation time down to 5 seconds. Apply to all slides.

Step 7.

Go to your Share button (top right-hand corner)

Step 8.

Click on the Download button

Step 9.

Change the file type to gif and then click download.

 

You have now created your gif file, if you need to make adjustments, simply go back into your Canva file and make any necessary adjustments you want.

 

 

How To Create A LinkedIn Newsletter

How To Create A LinkedIn Newsletter

Linkedin introduced in 2021 a new great function to create a newsletter to connect regularly with your target market and connections. In this article, I am going to step you through what to do and how to create a LinkedIn Newsletter. 

Before you start crafting your newsletter, you need to activate your account to creative mode.

Setting your profile to creator mode

To activate your profile to Creator Mode.  

To do this simply,

  1. Log in to your LinkedIn profile
  2. Click on your profile
  3. Scroll down to the Resources section
  4. You will see Creator Mode as the first option, click this to ON.

Setting up your Newsletter

Newsletters are created in LinkedIn via your Write Article post options.

When you are creating it the first time, you will need to set up your Newsletter first.

To do this,

  1. Go to your profile overview feed
  2. Click on Write Article
  3. You will see a button called 'Create Newsletter', click this button
  4. Create your Newsletter title (please note you can change this at any time)
  5. Select how often you will publish your newsletter.
  6. Add your newsletter description
  7. Upload an image for your newsletter (would recommend profile headshot for better audience connection)
  8. Make sure have ticked the box for Invite my connections and followers to subscribe, and
  9. Make sure you have ticked the box Subscribe me to my newsletter.

Writing your content

Now that your newsletter is set up, you can start writing your content.  This is done through the Write article feature.

Now that your newsletter is set up, you can start writing your content.  This is done through the Write article feature.

If you need to change your Newsletter name or image, when you click into the Write article section, you will see an editing pen and word so you can make the edits there. 

Simply write your article as you desire. You can add images and also links. 

Once completed, click Publish. 

Alternating between your Articles and Newsletter feature

Now that you have set up your newsletter, does not mean you can't write individual articles. When you go into your Write article section, you will see a button next to publish the will show your newsletter name, when you click it you can see a dropdown menu to select either 'create an individual article' or 'newsletter'. 

 

What happens after you publish?

Once you publish your newsletter, connections and followers will receive and notification of an invitation to subscribe. This is found under the Network section (same place as invitations to connect with people received). They will also be given the option to subscribe to your newsletter.

For clients I have helped launch their newsletters, we have hit over 100 subscribers in less than 1 day.

Need help?

Whether you are digitally challenged, or simply time-poor, please feel free to contact me to see how I can support you. 

10 ways to advertise your business for free

10 ways to advertise your business for free

Getting your business out to the wider community can feel daunting and for some a costly exercise. It doesn’t have to be this way. Here are 10 ways to advertise your business for free. These are no one-time gimmicks, but things you can implement constantly as a marketing tool.

 

Email Signature

Don’t just have your contact details at the end of your email, have a summary paragraph or links to products or services you offer. There are always opportunities to increase your audience if recipients pass your email on, or they might well click to find out more about you.

 

Social Media Banners

On your social media platforms, use the banners to tell visitors about what you specialise in and who you are. Visuals are what gets people’s attention and have them go on to read or learn more. Don’t waste this opportunity with a pretty picture or your logo. 

 

Newsletter footer

Use your newsletter you send out regularly to talk about who you are. Have a standard footer that has a short bio on who you are and an accompany image of you. Often people sign up for newsletters or mailing list due to an enticing opt-in but it doesn’t necessarily mean they know exactly what the business does. This is your opportunity to remind them.

 

Blog Bio

Writing blogs regularly for your business? Why not consider having a footer that is your bio on who you are with your photo. It’s a great way to introduce your business to new visitors who are reading your blog for the first time, and it’s a reminder to regular visitors what your expertise is.

 

Business Cards

Utilise the back of your business card to market what you do. One side with your contact details the other with your promotional info. 

 

Facebook personal profile banner image on

Today business owners are involved in many groups, posting comments and networking with like-minded business people. Facebook gives us the opportunity in our ‘about’ section to encourage people to follow our pages. But why not add to this by using the public banner image to cross-promote your businesses.

 

Sourcebottle or HARO (Help Out A Reporter)

Sourcebottle and HARO are free online services that enable reports to connect with industry experts to be featured in their articles, blogs and shows. Register your details and give yourself free exposure.

Psst….make sure you have a professional headshot as these sing out how professional you are and will see you landing better opportunities than a photo someone took of you at a party!

 

Flyers / cards / notes

If your business is sending out products to customers, utilise this by adding a flyer of your other services. The receiver will learn more about you and is likely to hand the flyer on to a friend or colleague.

For service-based businesses send out thank you cards/notes or even seasonal cards, and use the back of the card to advertise your services. Your imagination is your only limitation!

 

Location, location, location

Place your business cards are prominent locations your audience is likely to hang out (with permission of course). It could be in cafes (whilst they’re waiting for their takeaway latte), events or community centres.

If you have a small budget, you might even want to consider buying signage that can go on your car. How many times have you been in traffic and read the information on a car advertising a service? Many times you’ll have followed up to find out more information on the service.  

 

Free online advertising sites

Getting your name on the web can be challenging. We always think we have to be a big well-known blogger to be google search friendly. However, if you register your details on various free business listing sites, these do help increase your chances of being found on the web. 

It is important to know that people are always watching, talking and connecting.  Opportunities can present themselves at the most unlikely times and places, always are ready with a business card to hand out.

How to set up an opt-in for your business

How to set up an opt-in for your business

You've thought about creating an opt-in on your business to entice your target audience to sign up to your mailing list. This is a great move, whilst social media is amazing to connect with your target market, you don't own those platforms and if they were to close down tomorrow....you will have lost all your market. Therefore, building a mailing list is a great way to target your market and keep them. Creating an opt-in, which is like a freebie, showcasing your expertise is an attraction piece to entice your audience to join your mailing list.

For many business owners this seems easy but for others who have never done it before here is a guide to help you along.

 

What does your audience need?

Firstly, you need to define what your opt-in is. What is something your audience wants from you?  For example; people what to know how to start working with a VA, hence this is my website opt-in 'How to start outsourcing'.

The types of opt-ins you can have are:

  • Email series
  • Ebooks
  • Video series
  • Worksheet
  • Mini e-courses
  • First chapter free of a book you've written
  • Discount on a product or service

 

Hosting your database

You need to determine which email system you want to use to manage your database and create your newsletters from.  Your options are MailChimp, Aweber, Active Campaign, Infusionsoft, Ontraport, Contact, and there are plenty more. How to do determine which one to go with.

 

Creating your autoresponder

Once you have created your opt-in, determined how you will have it run and selected your database company. You will then draft your welcoming email that will accompany your opt-in enticement.

Strategy Tip:  Don't just have your opt-in information on your email, at the end of it, add information about your other products and services. This is your opportunity to advertise your business for free!

 

Test your system

Once you have created everything make sure you test it so you can see what you're audience will experience and make any necessary changes you need to.

 

Marketing your freebie

Now that your system is set up, start marketing it. Post enticers on your social media platforms. Use your Facebook App to add a sign up feature.

Add a Pop up on your website to 'say hi, sign in here!' (so to speak). Don't assume people will easily find your sign up.  Have an embedded sign up and a pop up one, so you have double opportunities to get your audience to sign up.

 

Unlimited opportunities

You are never limited to having 1 opt-in, so don't be afraid to create others. Programs like Pop Up Ally allow you to have different opt-in feature on different pages of your website.  This is through the paid feature. You can learn more here.

 

Feels all too hard?

Guess what? I offer this service and can do it all for you.  Feel free to contact me to find out more.

Giving your customers the ‘experience’, not just the service

Giving your customers the ‘experience’, not just the service

‘Do what you do so well that they will want to see it again and bring their friends.” Walt Disney

There is a big difference between customer service and customer experience. A customer experience is that memorable occasion that has them bragging about their experience, referring your business and returning for more.

Today, anyone can deliver customer service, but not everyone bothers to give his or her customers the ‘experience’.

So what is the ‘experience’ about? It is the little gestures. We often hear how people remember the simplest things, and how the simplest gestures can make a huge difference to someone’s day. It’s in the detail. Details can have a huge impact.

Here are 4 ideas you can incorporate into your business to give your customers’ the experience.

 

A handwritten note

Sending something to a customer such as a product or welcome pack, include a handwritten note. They never go out of fashion, and they do make someone’s day. It also show they matter to you, and are not just a number.

 

Email Responses

If you are always out and about, set up an email auto-responder advising your customer of when they can expect to hear from you, eg: ‘Thank you for your email, I’m currently attending to some errands and will respond to your email with 24 hours.’ This way they won’t feel like their hanging, or wondering if you ever go their email.

 

Thank you package

If you are a professional or coaching services when signing up new clients, send them a welcome/thank you package, make it about them but branded about YOU!   Or if someone is buying a service from you, include business branded lollies, thank you card, postcard, or token gift.

 

Birthday Cards

Send your clients a birthday card to let them know you’re thinking of them on their special day. There are online services you can use that will do this for you if you’re too busy to send handwritten notes. However I would recommend sending handwritten cards, just do them all at the start of the month and then post them at the relevant time. Image how touched your client will be when receiving them.

Psst….also a great way to remind past clients you’re awesome self is till there if they need you!!! (wink wink)

 

“The goal as a company is to have customer service that is not just the best but legendary.” Sam Walton, Wal-Mart

 

Profile them

If you are a service business that is seeing your clients get amazing results. Invite them to be featured in your blog or podcast, and interview them. This has two benefits, one your client feeling touched you want to share their success with the world, and two help increase your business credibility. With you and them sharing their interview on social media helps increase both parties exposure.

An important ingredient to remember is your customers are what keep your business going and growing! They are part of your revenue stream, and they are also your business advertising. An amazing experience has them talking, and the smallest gestures can have the biggest impact.

 

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos, Amazon

 

What in your business do you think you could include as a customers ‘experience’? Remember this is something above your customer service.

Do you have any other ideas we could add to the mix to help each other out, post them below. We’d LOVE to hear.

Why I love using MissingLettr for my business blogs

Why I love using MissingLettr for my business blogs

One of the greatest fundamental in business that business owners are doing wrong is……

They are spending 80% of their time creating new content but only 20% of their time resharing that content.

It, in fact, should be the other way round.

If you’ve gone to all the efforts to create content, such as writing blogs, then you should be using them to share on your social media platforms.

Perhaps it feels all too time consuming. I get it.

Now, allow me to explain why I love Missinglettr so much and use it for all my blogs.

Missinglettr turns your blog posts and YouTube videos into a year’s worth of optimized social media content.

Once I have written my blog and hit the published button, within 10 minutes I receive an email from MissingLettr advising my campaign is ready for review.  I log in and review the campaign and make any necessary tweaks I need and press pubs.

Then over a period of my choosing, generally a year (365 days) the campaign will be drip feed to my social media platforms.

Missinglettr links to Instagram (business),  Facebook page and group, Twitter, LinkedIn page and profile.

If you use my affiliate link, you will also get 50% off any plan you choose. Click here to learn more.

One of the features I also love is that once a campaign has finished its run, you can reuse it to go again, which is awesome on timeless content.

I have been using it for over 2 years and absolutely love it.

How to stop your newsletters landing in spam folders

How to stop your newsletters landing in spam folders

There is nothing more frustrating than having your inbox filled with spam emails from bots and the likes! What is even more frustrating is when you find your own business newsletters are being treated as spam and landing in spam folders. Frustrating!

It’s important to note that spam can negatively impacts deliverability rates, and we want to make sure your emails reach their recipients.

In this article we will explore how to get around your emails landing in spam, but firstly allow me to explain what spam and spam filters are.

Spam is defined as “Spam is digital junk mail: unsolicited communications sent in bulk over the internet or through any electronic messaging system.”

Most of us know in today’s online world we are seeing so many spam emails coming in that look authentically from someone or an organisation we know, but when we check the email address they’re fake and possibly contain links for hackers to access our personal system and data. Yikes!

Spam filters are designed to help filter unsolicited emails from landing in our inbox.

Not all spam filters function the same way, so it can be difficult to nail down the exact criteria for judging spam. However, there are some basic characteristics of spam that tend to hold true.  You can read more about spam filters here.

Let’s explore what you can do to avoid being flagged as spam and landing in the dreaded spam folder;

Double Opt-In

Set up a double opt-in feature when creating your sign ups. This way new subscribers have to confirm they wanted to sign up.

Don’t Buy Lists

Avoid purchasing a list from anywhere. You are better to use advertising means like Facebook Ads to target your set market and grow your list authentically.

Engage Sooner Rather Than Later

When someone signs up to your mailing list, create an automation sequence welcoming so they’re immediately gaining engagement from you.

Sign Up Thank You Page

Once someone has signed up, prompt them to add your email address to their contacts so they’re system instantly recognises your email and avoids the spam folder.

Clean Up Your List

If you have subscribers who haven’t interacted with your emails or opened the last 5, then remove them. Firstly, they’re impacting your open rate.

Be aware of your email subject heading

Yes even your email subjects can impact your email landing in spam. Hubspot have a great article outlining key words to avoid as have Snov Labs with their list of 550+ spam triggering words

 

Some other great articles that may help you are

29 Email Deliverability Tips You Must Know in 2021

188 Spam Word to Avoid: How to Stay out of Spam Email Filters

 

 

 

Why blogging is good for your business

Why blogging is good for your business

Tossing the idea of whether to introduce a blog to your business? Not sure if it's worth your time or effort? With billions of people online, here is why blogging is good for your business.

Marketing Online

Blogging provides another free online marketing platform for your business. With you creating regular blogs, you are giving your target market more reasons to come and visit your website. The overall objective of social media and marketing, in general, is to convert your target market to paying customers. Creating regular content is inviting potential customers to your website because they want to read more. Upon arrival, many visitors go exploring your website to learn more about you.

Showcase Your Expertise

Writing blogs, especially when you answer your market's key pain or pleasure points, enables your target market to see you as an expert and want to learn more from you or work with you.

Pain points are the issues your target market is currently facing and they are seeking help to resolve them. Pleasure points are identifying how your product or services are going to help make your audience feel. The resolution to their pain point.

Opportunity to Upsell

A great strategy with a blog is to write about a pain or pleasure point, and if you have a product or service you can use your article to upsell and encourage your reader to buy.

Repurposing Your Content For Social Media

You can use your blogs to create social media content, and be able to repurpose them frequently by either sharing all blog content, a snippet from the blog and creating teasers to go to your website and read the full blog.

Creating Visibility For Your Business

People discover information online today, so if you want to be a discovered and become a visible expert then blogging and social media will provide you with the visibility. It helps to search key topics your audience wants to know about and write about them.

Expanding Your Exposure

If you introduce an interview series to your blog, you have the potential to open your business to a wider audience, because those you interview will also share about the interview to their audience.

Think of your bigger picture for your blog, it's more than just a simple article, it is another platform to build your business exposure, expertise and connections.

3 Things Remote Business Owners Need in a Home Office

3 Things Remote Business Owners Need in a Home Office

Being a business owner is no easy feat in regular circumstances, but owning and managing an enterprise remotely in a global pandemic presents more of a challenge. Thus, it has become necessary for business owners to draw the line between their work and personal lives, or else, their businesses will not run smoothly. To do that, it's important to have a proper home office setup.

In case you are wondering what you need for a home office of your own, here is a list.

Computer

A reliable computer is definitely a necessity for your productivity and communication with employees. The question is, what type of computer should you purchase?

Well, the answer to that depends on what you want to achieve out of your computer. Desktop computers provide stability and focus, but they can cause feelings of confinement over time. On the other hand, laptops give you flexibility, but they can bring distractions while working.

Apart from thinking about your workspace situation, you also have to weigh your options based on the tools you need for your business operations, like Dropbox, Asana, and Adobe Photoshop. Check the specs of the CPU of the computer you are eyeing. For most work tasks, Intel Core i3 and i5 may be perfect, but if you are foreseeing demanding tasks for your computer, you may opt for a Core i7 processor. Also, be sure to factor in the computer’s storage capacity, so that your productivity will not be interrupted. Aim for those with at least 4GB RAM and 256GB HDD and SSD. Lastly, look for a computer with a battery life that can support your day-to-day operations.

Remember, the higher the specs, the more optimised the motherboard’s layout is. In fact, you'll find that high-end motherboards are almost exclusively made with elements from a high-speed PCB taken into account. More performance and durable operations can be expected when you have components that can easily switch and send signals from one pin to another. With this rapid functionality, you lose a lot of the unnecessary fluff and minimise latency issues. Essentially, this prolongs the lifespan of your computer. This has also helped lower the cost of production of most electronic devices, which is why a lot of great computer models are becoming more affordable. Some of these are the Lenovo ThinkPad X1 Carbon Gen 8 Laptop, Apple MacBook Pro, Lenovo ThinkCentre M900, and HP ProDesk 400 G4 Tower.

Desk and Chair

Working from home, although mostly comfortable, can also be harmful to your health, especially if you do not use ergonomically correct desks and chairs.

Pick out a chair with adjustable lumbar support and height, seat cushioning, and armrests. Also, select a desk that is tall enough to be parallel with your elbows, so you can maintain good posture all throughout the work day. If possible, avoid those desks with drawers in front and sharp edges to ensure legroom and prevent stress on your wrists and forearms. Additionally, consider a sit-stand desk, as sitting all day can result in major health problems later on.

File Storage Cabinet

While most organisations are going paperless now, there are still hard-copy documents that should be saved. You can do that by selecting a file cabinet that can easily be organised and is sturdy and secure enough to survive in case of unfortunate circumstances. Of course, you can add a bookshelf to store books, pens, sticky notes, stacks of paper, and other supplies that you might need or simply want to display for a cosy home office environment.

Successfully owning and managing a business from the comfort of your home sounds like a dream come true for most entrepreneurs, but if you do not have the appropriate tools to aid you in your endeavour, your productivity and health can be affected. So, be sure to get these essentials to ensure the success of your business, even while working remotely.

Why I love having a virtual business

Why I love having a virtual business

Once upon a time, pre-children, I worked in the blue-collar corporate sector. I was a Personal Assistant to the Managing Director and the Chief Financial Officer, along with supporting the Executive Team and liaising with the Board of Directors.

I also wore the hat of Office Manager, attending to all things office-related from corporate events, office maintenance and renovations, and the day-to-day functions. I liked my job, but truthfully I never really loved my job. Like all jobs, there were functions you had to do that you didn’t like, and occasionally working with people you didn’t necessarily see eye to eye with or enjoyed being around.

Whilst on maternity leave, I was getting nearer to returning to work. For various reasons, I decided to explore the avenue of becoming a virtual assistant. My thoughts were ‘I can type, surely anyone would want that skill’, but there were many lessons to be learned along the way.

Things I learned along the way

  • Boundaries (mine and clients)
  • Networking (the good, bad and interesting!)
  • Working to meet my needs in business, family and clients
  • Saying ‘No’
  • Getting back on ‘the horse’ when you've fallen off
  • Learning to identify what I want for me, my business and what direction I want to head in
  • And the list goes on.

Like with any journey or adventure we take in life, there are some cringe-worthy moments, some high five (or fist pumps) and some enlightening moments.

I have had my virtual business for 5 years, and I can easily say I LOVE who I work with, what I do in and where I’m heading.

The things I love most about my business are

  • I’m fulfilling a dream
  • Being readily available for my children
  • Staying at home with my children and not missing those special moments
  • I get to be a role model for my children
  • Work the hours that meet my needs
  • I work with the most amazing clients
  • I earn my own income
  • I get to stay in my casual or pyjamas some days
  • I am not being questioned by a boss on what I’m doing, or not doing
  • I am recognised for my skills, services and expertise
  • I have created my own brand, which of course is 100% me
  • I get to choose who I’ll work with and what services I offer
  • I can work from any location with the assistance of a mobile, Wi-Fi and laptop
  • I get to create the vibe and feel for my business that resonates with me
  • I work harder now than I ever did in a corporate job and I love every single minute of it, even the crazy ones.

Running your own virtual business isn’t for everyone, and it does take commitment and openness to always learning. You need to learn and understand your customers and their needs, along with establishing your own boundaries. You need to create support around you that meets your needs, and you need to have the drive to see it succeed.

If you think you’ve got what it takes and want to establish a virtual business, and avoid the ‘time wasters’ I experienced, please feel free to visit my ecourse 'How To Become a Virtual Assistant', or my 1:1 private VA mentoring, and together we can get you on the road to success.

Perhaps you are unsure of your direction, then let’s chat and get some clarity happening for you.