Why email marketing is important to your business

by Anne Clark | Oct 21, 2022 | Business, Digital Marketing, Email Marketing, Mailchimp

Email marketing is still alive and well, with over 12 billion emails sent every day. It's not going anywhere. Email is a great platform for personalized messages to reach your customers and potential customers in their inboxes where they're most likely to respond. In this article, you will learn why email marketing is vital to your business' success, as well as how to get started with it if you haven't yet!

Personalization.

Personalization is the key to getting your emails opened, clicked on and read. In fact, personalization has been shown to increase open rates by up to 80%.

It can also help you connect with your audience by showing them that you’ve taken the time to learn more about who they are as individuals.

Branding.

Email marketing is an effective way to build your brand.

It allows you to connect with customers and demonstrate that you care about their needs. By building a relationship with your audience, you're creating trust and loyalty, which will allow them to feel more comfortable purchasing from you in the future.

This sense of trust and comfort can also help your business stand out from competitors who are trying to get noticed in this crowded market by using flashy ads, gimmicks or slogans that don't really mean much for consumers (or even make them laugh). If a consumer trusts an email because it's coming directly from someone within the company they know or has been recommended by someone they trust, then they'll likely be more willing to give that particular business their attention than one whose only selling point is having a catchy tagline!

Customer retention.

Email marketing helps you keep in touch with your customers. You can send them deals or newsletters to remind them of your products and services. You can also use email marketing to get feedback from customers on what they like and don't like about your business.

This is a great way for you to learn about which parts of your business are working well, so that you can improve them in the future!

Audience development.

Email marketing is a great way to grow your audience. Email is one of the most effective ways to engage with customers, especially if you want them to take action and buy something from you.

Email marketing is also a great way for brands to get their followers' attention on social media platforms like Facebook, Twitter and Instagram. Social media marketing allows businesses to engage with customers in real-time conversations by posting updates about new products or services as well as sharing industry news that may be relevant for their followers/customers

Revenue.

Email marketing is also an effective way to generate revenue. For example, consider the following statistics from Case, who has conducted a study on email marketing:

Email is one of the most effective channels for generating revenue with each email campaign generating an average of $39 in sales.
On average, email marketing generates 126% more ROI than other channels like search engine optimization and social media marketing.
Email marketing can help you increase revenue by up to 200%.

Email marketing is important to your business because it still works, and it's always growing and changing to be more effective for all sorts of businesses worldwide.

Email marketing is still effective because it’s personal. The internet has made our lives easier in many ways, but one thing hasn't changed: people like to feel special. Email gives you the opportunity to make each recipient feel like they're receiving a message just for them, rather than part of a mass mailing list that could include anyone who shares their name or birthday.

Email marketing is growing because it's so flexible. There’s no limit on how far your email campaign can go—or how many new leads it can bring!

Email marketing continues to change as technology advances year after year; however those changes are not always immediately noticeable by small business owners who depend on email campaigns as an integral part of their overall brand strategy.

And that’s it! I hope this article has helped you understand why email marketing is still so important to businesses today. We know that everyone seems to be talking about social media, but don’t forget about the power of personalized messages in your inbox. The best part of all? You don't need anything fancy to get started with email marketing; just sign up for an account with any provider, start building your list now by adding contacts one at a time, then follow these tips outlined above when crafting your next message!

Digital Marketing Guide For Beginners

In this guide is aim to help you get a beginners understanding on digital marketing and how it can benefit you in building your brand's online reputation and connect to your target market.

What is an Online Business Manager and Do You Need One?

by Anne Clark | Oct 1, 2022 | Business, Online Business Manager

If you’re a small business owner, you probably don’t want to feel like a slave to your company. You want to be able to take vacations, spend time with your family and even take an occasional all-nighter on the couch when necessary (like, um… never). Virtual assistants can help make that possible by handling some of the tasks that keep you chained to your desk. The problem is that VAs often have limited knowledge of how other departments work together in order to create results for customers. On top of that, their expertise is usually limited by what they’ve learned working as an employee rather than as a manager or project manager in their own right.

Virtual assistants are great for handling lower-level tasks, such as data entry and answering emails. OBM’s handle more complex tasks, and offer strategic support to increase your productivity, drive revenue goals and elevate your business.

Virtual assistants are great for handling lower-level tasks, such as data entry and answering emails. OBM’s handle more complex tasks, and offer strategic support to increase your productivity, drive revenue goals and elevate your business.

You may not need an OBM if you only have a one or two employees working for you in your company. However, if you have multiple employees or a large team working together remotely or in different locations throughout the world then having someone at the helm who can help manage those projects is essential.

While a virtual assistant is a time-saver for small businesses, an OBM will revolutionise the way you do business.

The difference between an OBM and a virtual assistant is that the former helps you grow your business, whereas the latter only assists you with basic tasks. An OBM will take on a broader scope of responsibilities than a VA, including:

Managing your online presence by promoting your products and services on various social media platforms
Optimising SEO for your website to help increase traffic and revenue
Creating compelling content for blogs and other marketing materials (including social media posts)
Working with designers to create custom graphics for each platform or campaign

The best way to find an OBM is through referrals from existing clients who are happy with their work. You can also ask industry leaders if they know any good candidates.

A virtual assistant costs less than hiring a full-time team member, but the quality of their work may vary depending on your VA’s experience and the amount of training you provide. On the other hand, OBM’s charge more per hour than VAs because they are trained to take over management of your entire business (or at least a significant portion of it) and have extensive experience across multiple projects.

A virtual assistant costs less than hiring a full-time team member, but the quality of their work may vary depending on your VA’s experience and the amount of training you provide. On the other hand, OBM’s charge more per hour than VAs because they are trained to take over management of your entire business (or at least a significant portion of it) and have extensive experience across multiple projects.

You can use VAs for simple tasks like responding to emails or scheduling meetings. But if your company is growing fast, it might be worth investing in an OBM so that they can handle more complex tasks like managing employees and strategic planning.

Virtual assistants often work as freelancers or in retail or customer service environments. As a result, they typically don’t have the experience required to understand how all the moving parts of your business fit together and impact day-to-day operations. However, an OBM has at least two years of experience in virtual business management or project management roles.

Virtual assistants often work as freelancers or in retail or customer service environments. As a result, they typically don’t have the experience required to understand how all the moving parts of your business fit together and impact day-to-day operations. However, an OBM has at least two years of experience in virtual business management or project management roles.

OBM services can help you streamline your workflow, eliminate time-consuming tasks, and manage projects more effectively—all while saving you money by freeing up your employees’ time for higher-value activities.

So, if you’re looking for an OBM, what should you keep in mind? The best way to find one is by asking for referrals from colleagues or friends who have worked with them in the past. You can also search online for companies that offer these services and ask them about their experience with OBM’s, as well as their pricing structure (which should be transparent!). If this sounds like something that could benefit your business and make life easier at home too? Then it might be worth taking a closer look!

Benefits of hiring an Online Business Manager

by Anne Clark | Sep 26, 2022 | Business, Online Business Manager

As a business owner, you have to juggle multiple tasks and responsibilities. It can be hard to balance all of that with running a business. That’s when hiring an online business manager comes in handy. Here are some of the benefits:

More Focus on the Important Stuff

The biggest benefit of hiring an Online Business Manager is that you get to focus on the important stuff. You’re not worrying about keeping your social media up-to-date, sending out emails and newsletters, or any of the other tasks that would otherwise take away from your time. Your manager is taking care of all those things while you do what you do best: serving customers and growing your business.

Knowledge of What’s Happening in Your Business

You may be the best at what you do, but life is short. There are many things to do, and not enough time in the day to do them all. By hiring an online business manager, you can focus on what matters most—the big picture stuff—and know that your team is taking care of everything else for you.

Your online business manager will make sure that your product or service is fulfilling its purpose and reaching its audience by:

Researching market trends
Making recommendations for content strategy
Building a strong marketing campaign

A Personal Motivator

A good business manager will be a personal motivator. They’ll motivate you to do the things you need to do, make sure you are on track to reach your goals and keep you accountable for your actions.

This is especially important if you are a person who tends to procrastinate or let yourself get distracted by other things in life (i.e., Netflix). If that sounds like something that describes you, then this is definitely a benefit of hiring an online business manager!

As a business owner, it is crucial to have the right assistance to help you build your business.

As a business owner, it is crucial to have the right assistance to help you build your business. As your business grows, so do the tasks and responsibilities that come with it. If you want to be successful and reach your goals, then you need to know what’s best for your business and how else it can benefit from this kind of help.

The most common reason why people hire an online business manager (OBM) is because they have too many things going on in their lives; be it family or other personal commitments, they simply don’t have time for everything that needs done for their company. An OBM will ensure everything goes smoothly and efficiently without having any issues arise due to negligence or lack of knowledge about certain aspects of running a company online or offline.”

It’s not just about saving time and money. It’s about being able to focus your efforts on the important stuff and make sure that everything is running smoothly. You can have all the time in the world but if you don’t know what to do with it then it will be wasted anyway.

Benefits of Social Media for Business

by Anne Clark | Sep 21, 2022 | Business

Social media has become as commonplace a part of our lives as the internet itself. It's also a powerful tool that can help you build relationships with your customers, increase your visibility and even garner new customers. So why not use social media to its full potential? Here are just some of the ways that using social media can benefit your business:

Social media gives you a website presence.

Social media is a website of sorts. It’s the place where your customers hang out, and it can be used as part of your marketing strategy to promote your website. You can use social media to generate traffic for your site, which means that people are coming back more frequently and spending more time on it.

If you have an active business page on Facebook or LinkedIn, you will be able to stay connected with customers who want more information about what you offer and how they can work with you in some capacity. They may also share links from their own websites that lead back to yours if they like the content enough!

Social media increases your visibility.

Social media increases your visibility. Your audience can find you easily, which will help you get more business, sales and leads in the long run. You’ll also be able to reach a wider audience that you might not have reached otherwise.

Social media offers a way to target an audience more effectively.

You can target by age, gender and location; you can also target people by job title, company size and industry. The best part is that this type of targeting is usually free!

Social media gives you an opportunity to build relationships with your customers.

Social media allows you to respond to customer needs in real time, which can often be the difference between a happy customer and one who chooses to take their business elsewhere.

Social media keeps you one step ahead of the game.

When you think about it, social media is a great way to stay on top of trends, be more responsive to customer needs, identify new markets and even find new suppliers.

If that weren't enough, social media is also a great way to find new customers!

Use social media to engage and connect with your customers!

You can use social media to connect with customers and build relationships that last. Social media gives you the opportunity to interact with your customers in new ways, build trust, and enhance their experience of using your products or services.

Social media is a powerful tool for business. It can be used to reach out to customers, enhance your brand and build relationships with your audience. By staying up-to-date with the latest trends in social media, you put yourself one step ahead of your competition.

Why Canva is your essential business visual tool

by Anne Clark | Sep 15, 2022 | Business, Digital Marketing

On September 14, 2022, Canva brought together its global community for Canva Create 2022: The Future is Visual.

What a fantastic and engaging event. The smallest details certainly made it fun, from the presenters where the colours to match the icon updates they were presenting.

The juicy stuff....

Here is what you can now also get in your Canva account, drum roll please .....

Canva Visual Worksuite

Canva Docs.

Say hello to a visual-first document creator that allows you to design docs supercharged with videos, images, graphics, charts, and graphs.

Website Creation

Create free one-page websites with Canva. Choose from free and paid domains, drag and drop content, and go live within moments.

Whiteboard collaboration

Brainstorm creative ideas and collaborate with teammates in real time. All Canva users and teams now have access to Whiteboards.

Video Background Remover

You can already do images, and now you can do videos! #squealwithexcitment No need for a green screen or advanced software - remove the background of any video with just one click.

Presentation Data Elevation

We’ve teamed up with data visualization tool, Flourish, to give you the ability to add interactive charts, maps, and stories to your Canva designs.

Print Catalog with a sustainability factor

We’re expanding our print catalog with more stationery, marketing materials, signage, and merch, so you can bring your brand to life on more products. Plus, for each print you order, we’ll plant one tree.

SIGN UP TO CANVA HERE