Email marketing remains one of the best ways to stay connected with your audience.
You can use email campaigns to:
- Share news
- Promote products or services
- Send newsletters
- Follow up with leads
- Reconnect with past customers
- Promote events
- Nurture potential clients
Buzzlink includes email marketing functionality and a drag-and-drop email builder for creating campaigns and communicating with contacts.
In this guide, I'll walk you through the key steps to creating your first email campaign in Buzzlink.
Step 1: Decide What Your Email Is About
Every campaign should have one main purpose.
Before opening the email builder, decide what you want your reader to do.
For example:
- Read a blog post
- Buy a product
- Book an appointment
- Register for an event
- Download a resource
- Reply to your email
When you know the goal, writing the email becomes much easier.
Step 2: Choose Your Audience
Not every email needs to go to every contact.
Think about who the campaign is relevant to.
For example:
- Newsletter subscribers
- Existing customers
- New leads
- Past customers
- Event attendees
Sending relevant content to the right people is usually more effective than blasting the same message to everyone and hoping for the best.
Step 3: Create Your Subject Line
Your subject line is the first thing your recipient sees.
It should create enough interest for them to open the email without making promises your content cannot deliver.
Examples:
- A quick update from us
- Something new is coming
- Have you seen this yet?
- Three things you need to know
- Your next step starts here
Keep it relevant to the content inside the email.
Step 4: Build Your Email
Buzzlink provides a drag-and-drop email builder, allowing you to create campaigns using visual content blocks.
A simple email structure could include:
Heading
Tell readers what the email is about.
Introduction
Start the conversation.
Main Message
Share your information, offer or update.
Call to Action
Tell the reader what to do next.
For example:
Read the Article
Book Your Session
Shop Now
Download Your Guide
Step 5: Keep Your Email Easy to Read
Most people scan emails rather than reading every word.
Make your content easier to read by using:
- Short paragraphs
- Clear headings
- Bullet points
- White space
- One main call to action
Avoid turning your email into a giant wall of text.
Your readers are busy.
Help them find the important information quickly.
Step 6: Review Your Email Before Sending
Before sending, check:
- The subject line
- The sender name
- Spelling and grammar
- Links
- Images
- Buttons
- Mobile formatting
- Your call to action
Send yourself a test email whenever possible.
What looks great inside an email builder can occasionally look very different once it reaches an inbox.
Step 7: Send or Schedule Your Campaign
Once you are happy with your email, choose whether to send it immediately or schedule it for a future time.
The best approach depends on your audience and campaign.
If you are just getting started, focus less on finding a magical perfect sending time and more on consistently sending useful content.
Consistency beats endlessly tweaking a newsletter that never actually gets sent.
Step 8: Review Your Results
After your campaign has been sent, review the available campaign data.
Look at the information available in your account to understand how your audience responded.
Over time, this can help you identify:
- Which topics your audience responds to
- Which emails generate clicks
- Which calls to action perform well
- What type of content encourages engagement
Use your results to improve your future campaigns.
Simple Email Campaign Ideas
If you are wondering what to send, start with:
A Welcome Email
Introduce your business and explain what subscribers can expect.
A Helpful Tip
Share something useful related to your area of expertise.
A Blog Update
Send readers to your latest article.
A Product or Service Promotion
Explain how your offer can help them.
A Re-Engagement Campaign
Reconnect with people who have not heard from you for a while.
Need Help With Email Marketing in Buzzlink?
Creating an email is the easy part.
The bigger question is:
What should happen after someone opens it?
This is where strategy, customer journeys and automation come together.
Through my Buzzlink Private Training, I can help you create email campaigns, build your database, develop follow-up systems and understand how the different parts of Buzzlink can work together.
You do not need to figure it all out alone.
Book your Buzzlink Private Training and get hands-on help setting up your email marketing system.
Need Help Setting Up Buzzlink?
If you have opened your Buzzlink account and thought, “Right, now what?”, you are not alone.
The best system in the world is not particularly useful if you are not confident using it.
Through my Buzzlink Private Training, I can work with you personally to help you understand your account, set up the tools you need and create a system that works for your business.
We can focus on the areas that matter most to you, including:
- Contacts and databases
- Forms and lead generation
- Email marketing
- Landing pages
- Funnels
- Automations
- Customer journeys
Book your Buzzlink Private Training and let's make the technology work for your business instead of the other way around.
New to Buzzlink?
If you do not yet have a Buzzlink account, you can sign up using my special link below for only $149 plus GST per month.
It is a great opportunity to get started with the platform while also receiving personalised support through your private training session.
