How to Grow Your Business Online Without Wasting Time

by Anne Clark | Jun 27, 2025 | Business, Digital Marketing, Online Business Manager, Spiritual Entrepreneurs

Digital Marketing Strategies That Actually Work: How to Grow Your Business Online Without Wasting Time

Let’s be real — digital marketing can feel like a giant jigsaw puzzle with too many pieces. One minute you’re hearing about algorithms and the next, someone’s telling you to post three Reels a day and become besties with your email list.

Overwhelming? Absolutely.
Doable? Totally — once you know what matters.

Digital marketing is no longer a “nice-to-have” — it’s the beating heart of how modern businesses connect, convert and grow. Whether you’re brand new or just ready to level up, this guide will walk you through the essentials in a clear, no-fluff way.

Let’s dive into digital marketing that actually drives results (without driving you crazy).

Why Digital Marketing Is a Big Deal

Everyone (and we mean everyone) is online. Your dream customers are scrolling, searching, tapping and double-tapping their way through content every day — and they’re looking for brands and businesses that get them.

That’s where digital marketing shines. It helps you:

Show up in the right place at the right time
Build genuine relationships
Track what’s working so you can tweak as you grow
Reach more people without breaking the bank

And unlike old-school marketing, you can actually see what’s working in real time. From traffic and clicks to sign-ups and sales — it’s all measurable.

Meet the Digital Marketing Dream Team

Here’s a breakdown of the main players in your marketing toolkit — and why they matter.

✨ SEO (Search Engine Optimisation)

Get found on Google by the people who are already searching for what you offer. It’s all about using the right keywords, writing great content and making sure your website plays nice with search engines.

Content Marketing

This is your chance to shine. Blog posts, videos, podcasts, freebies — content lets you educate, inspire and connect with your audience without being salesy.

Social Media

Whether you love Reels, lives or just want to post once a week — social media helps you build a community, show your personality and grow brand awareness.

Email Marketing

Your email list is pure gold. It’s the one space where you own the audience and get to show up directly in someone’s inbox. Use it wisely and it will love you back.

PPC (Pay-Per-Click)

If you do want to dip your toes into paid advertising, PPC lets you run highly targeted ads on search engines or social platforms. Great for a traffic boost when used strategically.

Set SMART Goals (Not Just Vague Intentions)

Before you jump into posting, planning or creating, pause and get clear. Your digital marketing will only work if it’s anchored in solid goals.

Think SMART:

Specific: “Grow my Instagram by 500 followers” not “get more followers”
Measurable: Use data to track progress
Achievable: Keep it realistic for your time, skills and budget
Relevant: Tie goals back to your bigger business mission
Time-bound: Give yourself deadlines (and maybe a reward when you hit them)

Building a Digital Strategy That Doesn’t Suck

Here’s your roadmap to creating a strategy that’s intentional, creative and effective.

1. Know Your People

Who are you talking to? What are they struggling with? What lights them up? Create a clear picture (aka buyer persona) and write for that person — not everyone on the internet.

2. Do Keyword Research

Find out what your ideal client is searching for. Use tools like Ubersuggest or Google’s Keyword Planner to find terms you can use in your blogs, site and content.

3. Create Value-Driven Content

Whether it’s an email, an Instagram post or a video — every piece of content should serve a purpose:

Solve a problem
Share a story
Inspire action
Build connection

4. Use Social Media Intentionally

You don’t need to be everywhere. Pick 1–2 platforms you enjoy and show up consistently with value, personality and purpose. Plan ahead with a content calendar so you’re not scrambling every day.

5. Send Better Emails

No more “Hey there” and ghosting your list. Segment your audience, personalise your emails and send stuff they’d actually want to read.

6. Explore Paid Ads (If It Feels Right)

Once you’ve got a solid organic foundation, consider using Facebook or Google Ads to amplify your reach. Start small, test often and track what’s working.

Track What Matters

If you’re not measuring, you’re guessing. Use tools like:

Google Analytics (track website traffic and behaviour)
SEMrush or Ubersuggest (SEO insights)
Mailchimp or ConvertKit (email open and click rates)
Hootsuite or Later (social media scheduling and performance)

Look at what’s driving results and double down on what’s working.

Digital marketing doesn’t have to feel like a full-time job

Digital marketing doesn’t have to feel like a full-time job (even though it could be). When done well — and with intention — it can become the engine that fuels your visibility, connection and income.

Start where you are. Use what you have. Focus on real connection over perfection.
And remember — it’s okay to experiment and evolve.

Not sure where to begin? Book in for a chat and let’s talk about your business goals, what’s working and where we can optimise your digital presence.

Why You Feel Like You’re Doing Everything but Still Not Getting Anywhere

by Anne Clark | Jun 22, 2025 | Business, CEO, Online Business Manager

The truth behind the overwhelm (and how to finally shift it)

If you’re a solopreneur who’s working non-stop but still feels like nothing is moving forward, you’re not alone.

You’re ticking off tasks, replying to emails, creating content, onboarding clients, updating your website, brainstorming your next offer… and yet you end the week wondering:

“Why does it still feel like I’m behind?”
“Why am I always in reactive mode?”
“Is this what running a business is supposed to feel like?”

Let’s get really honest — doing everything is not the same as leading your business.

You’re Working In It, Not On It

Most service-based business owners start by wearing all the hats — it’s how we build momentum. But eventually, doing all the things becomes the very thing that holds us back.

When you’re constantly inside the day-to-day delivery, there’s no space for strategy, reflection or growth. You stay stuck in the cycle of busyness, even though what you really crave is clarity.

If your calendar is full but your vision feels fuzzy, this is your wake-up call:
You don’t need to do more. You need to lead differently.

The Real Problem: No Clear CEO Role

You’re the heart and brain of your business, but have you ever defined your actual role?

When your to-do list includes everything from admin to ads, it’s no wonder you feel exhausted.

As a CEO, your role is to:

Set the direction of your business
Make high-level decisions
Protect your energy
Focus on what actually moves the needle

But when you’re buried in Canva graphics and invoice reminders, there’s no space for that.

The Sneaky Cost of Doing It All

Here’s what I’ve seen over and over in my work with clients:

They feel scattered and unsure of what to prioritise
They underprice their services because they’re constantly in survival mode
They create more offers instead of refining the ones that work
They resent their business (but feel guilty about it)

None of that is your fault. But it is your responsibility to change it.

The Shift: From Doer to Digital CEO

This shift is more than mindset — it’s structural.

You need:

Systems that support you
A calendar that reflects your energy
Offers that scale instead of drain
A business that makes sense on paper and feels right in your gut

And most of all? You need to reclaim your role as the one driving the business forward — not the one constantly chasing your tail.

Ready to Make That Shift?

That’s exactly why I created The Digital CEO Playbook.

It’s your roadmap to building a business that runs with structure, intention and flow — so you can stop managing chaos and start leading with clarity.

Inside the playbook, you’ll learn how to: