If you’re like me and have a business, then you know that marketing is one of the most important parts of running it. And if you’ve been around for any length of time, you’ve probably seen a lot of the same old stuff when it comes to marketing: Google ads, Facebook ads, print advertising…and so on. But what if I told you that there’s a form of advertising that can help your business stand out from all the others? What if I said this form of advertising was proven to bring in more revenue? The answer is email marketing—but don’t just take my word for it!
Email marketing gives you intimate access to a customer’s inbox.
Email marketing is the most personal and intimate of all digital marketing channels.
Email gives you a direct line to your customers.
It’s the only channel that can be personalized to each customer.
You can use email to send targeted messages to specific customers, or broadcast a message out to all customers at once, depending on what type of campaign you want to run.
Email advertising is proven to make money.
Email advertising is one of the most cost effective ways to advertise. According to a study by McKinsey & Company, email marketing has a higher return on investment than other forms of advertising. When it comes to digital advertising, there is no denying that email has been and will continue to be one of the most effective ways for marketers to get their message in front of their target audience at scale.
Email marketing can be more effective than other forms of advertising
There are many reasons why email can outperform other forms of digital marketing and why you should consider using it as part of your overall strategy:
- Email is more targeted than any other form of online media (including social). This means that your audience is more likely to be interested in what you have to say because they’ve opted-in or been actively “marketed” towards this content through previous interactions with your business (e.g., newsletter signup).
Email gets people clicking through your website.
You can’t just send out an email and expect people to click through your website like they used to. The key is to have a call-to-action (CTA) in your email that encourages people to click through. This helps you turn more leads into customers, as well as increase the number of sales you make from each lead.
The best way for businesses to use email marketing is by creating newsletters and promoting them on social media sites like Facebook and Twitter, or even LinkedIn if it’s more appropriate for your business. You should also include a CTA in these emails that encourages people who receive them to visit the website or sign up for other services offered by your company.
For example: “Learn how we did it here.”
You get an invaluable opportunity to re-connect with inactive customers.
The best way to re-connect with inactive customers is by sending out a newsletter. This is an incredibly effective way to re-engage with your audience and let them know about new products, services or promotions that are happening. By doing this you’re reminding them of what your business has to offer and how it can benefit them.
You can also use newsletters as a way of thanking people for their support or loyalty over the years, which will help build up trust in the brand name going forward. Another great thing about using newsletters is that they’re easy enough for anyone on your team to create!
Email marketing lets you reach customers in a personal way that other media don’t offer.
One of the biggest advantages of email marketing is that it is a personal medium. When you send an email to someone, you are directly reaching out to them, and they know that it’s coming from YOU. There’s no middleman involved; no third party who may or may not be delivering your message in the way you intended.
Email also gives you more control over what information gets sent out. For example, when someone signs up for your newsletter or other updates through social media channels like Facebook Messenger, they might have to accept several permissions before receiving any messages from your business—and even after accepting these permissions, there’s no guarantee that all messages will get through anyway!
With email marketing campaigns, however, everything goes straight into the inboxes of people who have already granted permission by subscribing via email address or phone number (or both). And if some of those subscribers decide later on that they don’t want any more information from one company? They can just unsubscribe—no hoops required!
I encourage you, if you haven’t already, to implement your email marketing from an opt-in sequence to regular newsletters and special broadcasts for special events. If you have any questions about how to get started or what tools are best for your needs, feel free to contact me here.